Rein In Your Herd

Have you ever wondered what it takes to grow an audience of 20k on Instagram for your horse business? In this episode, our guest, Laurie Berglie, with Maryland Equestrian, is refreshingly honest about this process. 

Guess what? It's a LOT of work. But it's also super possible, and you don't have to have a marketing team or superpowers to get there. Laurie embodies the idea of collaboration in marketing (something we are HUGE fans of here on the podcast) and shares some great ways she has collaborated to sell more of her books and grow her account. 

If you are on Instagram, you don't want to miss this Episode! 

If you want to see more on this episode go to https://www.reininyourherd.com/26 

Podcasts will be going live the first and third Fridays of the month. 

Follow Us Online: 

Email: [email protected] 

Website: http://reininyourherd.com/ 

Instagram: https://www.instagram.com/reininyourherd/ 

Facebook: https://www.facebook.com/ReinInYourHerd/ 

Pinterest: https://www.pinterest.com/reininyourherd/ 

About the Co-Hosts: 

Laura Langfitt - https://unbridledcontentmarketing.com/ 

April Hardeman - 

https://makeitrein.com/ 

We have a surprise for you horse business owner. You're a CEO! Have you ever considered that fact before? Whether you know it or not, you are, and you must think like one.

Episode 25 is JAM PACKED with business mindset tips to get you thinking like a CEO. You have our full permission to do what you LOVE and let go of the rest. That's what real CEOs do.

If you struggle with planning for the future, feeling overwhelmed with all you have to do, and never being able to get ahead, this episode is for you.

Don't forget to leave us a review in July 2020 for a chance to win an Equivont hat, and check out our Instagram Giveaway Starting July 6th!

If you want to see more on this episode go to https://www.reininyourherd.com/25

Podcasts will be going live the first and third Fridays of the month.

Follow Us Online:

Email: [email protected]

Website: http://reininyourherd.com/

Instagram: https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Pinterest: https://www.pinterest.com/reininyourherd/

About the Co-Hosts:

Laura Langfitt - https://unbridledcontentmarketing.com/

April Hardeman -

https://makeitrein.com/

Jessica and Jaclyn from Equivont have built an incredible community of Equestrians. They sat down with us and shared the nitty-gritty of what it looked like in the beginning, how their vision and business have changed and evolved. Business growth isn't linear. It's a messy journey that takes time and careful thought. Jessica and Jaclyn attribute their success to their community, building a place where people came come to find what they need, connect with like-minded equestrians, and sell their services.

If you want to see more on this episode go to https://www.reininyourherd.com/24

Podcasts will be going live the first and third Fridays of the month.

Follow Us Online:

Email: [email protected]

Website: http://reininyourherd.com/

Instagram: https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Pinterest: https://www.pinterest.com/reininyourherd/

About the Co-Hosts:

Laura Langfitt - https://unbridledcontentmarketing.com/

April Hardeman -

https://makeitrein.com/

 The last three weeks have brought to light how badly the horse industry needs to change. We need to become more inclusive of EOC (equations of color). ⁣

It’s not the responsibility of EOC to teach us how to create a welcoming industry. It’s our responsibility as white equestrians to educate ourselves, be more intentional, and create an environment that everyone feels welcome in. ⁣

⁣So what can you do about it? Start by subscribing to Young Black Equestrians the Podcast. Hosts Abriana and Caitlin do an amazing job telling the stories of black equestrians. This BONUS episode that they shared with us to air on our platform is just one powerful story of many. Be the bridge. Follow black equestrians, get to know them, and make them feel welcome in your communities.⁣

Website: https://www.youngblackequestrians.com/

As an equestrian professional, you don't have a lot of extra time. When you hear us talking about Pinterest you might dismiss it at another time-consuming task that amounts to busywork instead of money in your pocket.

Not if we have anything to do with it! Pinterest is a powerful search engine that can help your horse business generate leads on autopilot. What does that mean? It means while you are working with your clients, riding your horse, and sleeping, potential clients are hitting your system.

You have to spend time setting it up, and there is a bit of a learning curve as with any new platform, but we are here to make it as easy as possible. We've grown our podcast Pinterest account to over 50k monthly viewers in just 90 days. Laura's account for Unbridled Content Marketing is sitting at 150k, brings her new email subscribers EVERY week, and she hasn't touched it since January.

Take the Pinterest Challenge Here: http://unbridledcontentmarketing.com/pinterest-challenge/

If you want to see more on this episode go to https://www.reininyourherd.com/23

Podcasts will be going live the first and third Fridays of the month.

Follow Us Online:

Email: [email protected]

Website: http://reininyourherd.com/

Instagram: https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Pinterest: https://www.pinterest.com/reininyourherd/

About the Co-Hosts:

Laura Langfitt - https://unbridledcontentmarketing.com/

April Hardeman - https://makeitrein.com/

Most horse business owners start in the middle. They skip the critical foundational pieces of getting their businesses up and running, and it often comes around to bite them later.

How do we know? Because Laura and April both made this mistake. They got a few clients and were off to the races, but never sat down to formally define their ideal clients or set up signature offers.

Now we are re-writing emails, re-designing websites, and spending LOTS of time correcting the mistakes we made in the beginning.

Do you have a well-defined audience? A signature product or service that helps one specific person?

If not, don't worry! Schelli Whitehouse with the Equine Inspired life is here to save the day. In Episode 22, she walks us through exactly what we need to do to set the record straight, and bolster the foundations of our businesses by going back and re-doing these steps we missed.

The best part? She has a step by step course that will help us get it done, and it's just $27

Grab it here: https://www.schelliwhitehouse.com/elevator-speech

See more of this episode at https://www.reininyourherd.com/22

Podcasts go live the first and third Fridays each month.

Follow Us Online:

Website: http://reininyourherd.com/

Instagram: https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Join The Host's Communities

Laura Langfitt - https://www.facebook.com/groups/thewordwranglers/

April Hardeman - https://www.facebook.com/groups/growyourherd/

Schelli Whitehouse - https://www.facebook.com/groups/LoveandEquineAssistedProsperity/

Have you considered starting a YouTube Channel but have no idea where to start? Or posted a few videos and stopped after they didn't get many views? Maybe you've been on YouTube for YEARS, but your videos aren't hitting the first page like you want them to be. 

No fears current and aspiring horsey YouTubers. This episode is for you. April covers 4 simple things you can do to optimize your YouTube channel and videos to get more of the RIGHT views. 

She makes it so easy to follow that Laura (who is a complete troll when it comes to technology) is now thinking of starting a channel. Tune in to join us in some YouTubing Fun. 

April has a YouTube Challenge starting May 11th that you don't want to miss. 

If you want to see more on this episode go to www.reininyourherd.com/21

Podcasts will be going live the first and third Fridays of the month.

Follow Us on Online:

Email: [email protected]

Website: http://reininyourherd.com/

Instagram:  https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Pinterest: https://www.pinterest.com/reininyourherd/

About the Co-Hosts:

Laura Langfitt - https://unbridledcontentmarketing.com/

April Hardeman - https://makeitrein.com/

Apply to be a Guest on the Show

Application: https://reininyourherd.com/apply

If you are a regular listener of the podcast, you’ll know that we talk a TON about the importance of community. Heike Jung is a perfect example because she's built an entire business off of this idea. Horse World Connect helps equine businesses get the word out about their horse related products or services.

From podcasts to giveaways to a Facebook Community for horse business and equestrians to connect, Heike is HARD at work bringing the horse industry closer together. If you’ve ever wondered how you can connect with more people outside of your community, and what it takes to grow your online audience, this is the episode for you.

If you want to see more on this episode go to www.reininyourherd.com/20

Podcasts will be going live the first and third Fridays of the month.

Follow Us on Online:

Email: [email protected]

Website: http://reininyourherd.com/

Instagram:  https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Pinterest: https://www.pinterest.com/reininyourherd/

About the Co-Hosts:

Laura Langfitt - https://unbridledcontentmarketing.com/

April Hardeman - https://makeitrein.com/

As you're reading this, our biggest hope is that you're healthy, safe, and taking some time to care for yourself mentally and physically. Times are crazy! We never thought we would be taking our gratitude and well wishes back to such a basic life-sustaining level, but here we are.

What can Equestrian Businesses do despite COVID-19

If you want to see more on this episode go to www.reininyourherd.com/19

Podcasts will be going live the first and third Fridays of the month.

Follow Us on  Online:

Email: [email protected]

Website: http://reininyourherd.com/

Instagram:  https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Pinterest: https://www.pinterest.com/reininyourherd/

About the Co-Hosts:

Laura Langfitt - https://unbridledcontentmarketing.com/

April Hardeman - https://makeitrein.com/

Have you ever forgot to follow up with a client who wanted to book with your equestrian business? Or told someone you would send them an email when you got home and realized two weeks later, you never did?

That’s okay! We’ve all been there. Maureen, with The Virtual Workhorse, helps equine business owners put systems and automates in place in their businesses to stop these brain lapses from costing us money.

Tune in to learn about making your business run for you so you can do more of what you love and less of what you don’t.

If you want to see more on this episode go to www.reininyourherd.com/18

Podcasts will be going live the first and third Fridays of the month.

Follow Us on  Online:

Email: [email protected]

Website: http://reininyourherd.com/

Instagram:  https://www.instagram.com/reininyourherd/

Facebook: https://www.facebook.com/ReinInYourHerd/

Pinterest: https://www.pinterest.com/reininyourherd/

About the Co-Hosts:

Laura Langfitt - https://unbridledcontentmarketing.com/

April Hardeman - https://makeitrein.com/