Enterprise transformation is entering a new phase, and the organizations that get it right won't just be adopting A; they'll be fundamentally rethinking how work gets done. Rajendra Prasad, Group Chief Executive at Accenture Technology, shares how Accenture is helping enterprises use AI as an innovation lens to redesign core business processes, not just automate them.

In conversation with Shaown Nandi, Vice President of AWS Technology, RP introduces Accenture's Reinvention Deployment Engineers (RDEs), a new class of talent that combines deep technology expertise, industry and business process knowledge, and change management capability to drive enterprise reinvention at scale. He also shares his framework for measuring AI ROI, why embedded instrumentation of value is non-negotiable, and what C-suite leaders need to understand about the shift from BI to AI as the new user interface.

For leaders navigating the pressure to adopt AI quickly while delivering real business impact, this episode offers a practical and compelling roadmap.