In this episode of The Product Handbook, we explore how product managers lead product releases — from planning and coordination to launch and post-launch success.

You’ll learn:

• How release management works in agile vs traditional approaches
• The PM’s role in aligning cross-functional teams and keeping communication clear
• Best practices for planning, launch readiness, and post-launch follow-up
• Key metrics that help track release quality, efficiency, and customer impact
• Tools and workflows that streamline release management at different scales

If you’ve ever wondered how to confidently guide a release from kickoff to customer impact, this episode gives you the frameworks and practices to lead the process end to end.