Release the Kreative

Is it possible to make something from nothing? Isn’t that what creativity is? Much like the story of “Stone Soup” this week’s episode has a little bit of everything. We’re going to hunt an elephant, listen to accountants, and fail Chemistry class. It’s all about making your message into a story. Join us while we try our best.

Does Momentarily mean “for a moment” or “in a moment”?  Is “bi-weekly” twice a week, or every two weeks? If millimeter is 1/1000, Centimeter is 1/100 and meter is 1… why did we skip the 10s place?  Is it because Decimeter 1/10 is also the word for 10 meters? Language is weird.  Communication is often backwards.  We use words all sorts of whacky. This week Jeff and Kirk tackle odd lexical gaps and words without a set understanding. Should be fun, no?

Why do we remember what we remember?  Why do we notice what we notice?  This week Kirk and Jeff unravel and unwrap perception and memory.  They talk about getting scared, being surprised, and take a walk down memory lane to a piece of viral content that was never intended to go viral.

It’s Thanksgiving here in America and we are getting started early by eating candy! It’s all British candy which leads us to explore how cultures diverge in some ways but not others. Join us as we talk about language, cultural norms, and orange chocolate.

Problem solvers! They’re great. Everyone wants to be one and hire more of them. But are the problem solvers good at identifying problems? You know how this works - google "Betteridge's law of headlines” if you don't.

Guys? Is creativity... everything? That might be insightful or it might be meaningless. Either way, Jeff and Kirk will hash it out and take you along for the ride.

Of course we'd all love for our content to go viral, but what happens when someone else's viral content is related to you? You may face a difficult choice on how to respond. Join us this week while we talk about a recent example.

Pitch, Pace, Poise, Pause, and Punch! It's not a limerick. It's a list of tools you can use to communicate more effectively. Join us as we dig into each one and teach you what they do.

We all know the world is getting smaller, right? But did you remember how the internet made the world a lot bigger before it turned around and made it small again? Things don't always progress linearly, let's talk about how your customer views you online these days.

It's time to talk about plot twists! They are a wonderful tool for storytellers, but be careful how you use them. This week we explore what makes a good twist and how they can help OR hurt your brand.