Urban Legends - Creepy? Fun? A good lesson on how stories grab onto our brains and make us want to share our experience with other humans? Maybe it's all three. Join us while Jeff and Kirk go down the rabbit hole.

What's your favorite movie? If you described it broadly enough, could that description fit any other movies?

Your content will work one way with one audience and different way with another. Changing the channel also changes the outcome. So maybe that "failed" project that didn't really work wasn't actually bad. Maybe it just needs a different channel.

What do you have in your past that you can brush off and try again in a new, unique way?

Entrepreneur Extraordinaire, Ronnell Richards joins the Release the Kreative team to talk about creativity and cognition. 

The humans who affect our history have all been either a Conqueror or a Communicator. Don’t believe us? Make your own list of people and play along as we discuss it.

Also featuring some emergency Bill & Ted related conversation. 

Gunpei Yokoi is a name you may or may not know, but even if you haven't, he affected your life. In fact his contributions have in many ways have had significant impact on modern culture. What do we do to affect innovation? How do we go about growth and invention? What does "upgrade" really mean? If you are a business owner, manager, inventor or innovator, this is an episode you should know.

Stories are powerful.  Not just in entertainment but in cognition and their ability to change reality.  Stories are the only way to take your a person from one mental state to another.  

World building isn't only useful in fiction, it is also just the means of establishing common ground in reality.  So many issues these days come from people arguing from two different views of reality.  No agreement on the common ground.  That needs world building.

Building your message into a story does more than make it palatable, it makes it effective. 

This week Join Jeff & Kirk as they dig into the power of stories. 

Stories are the single oldest way of conveying information.  We retell, relate, and exaggerate experiences to get certain outcomes.  Maybe we want to entertain, maybe we want to inform, maybe we want to influence.  But they are all just stories.

If you know how to tell a story, there is very little you can't do.

The wheel was first documented in 3500 BCE and has undergone 1000s of iterations of incremental innovation... why would we stop now?  Why do we lean on this phrase?

What does it mean?  Why do we hear it so much?  

Join Jeff Carpenter and Kirk Westwood while they unpack this phrase and how to avoid it.

The quest to "Build a better Mousetrap" is set upon by many a starry eyed entrepreneur and intrepid engineer.  The only problem is, this very phrase and the mentality that often accompanies it, preclude any genuine innovation. 

Join award winning creatives Jeff Carpenter and Kirk Westwood as they unpack the approach to innovation through verbal and non-verbal programming.