🎙️ Starting the year Relentless

Watch the full episode on YouTube: https://www.youtube.com/playlist?list=PLJkuXaD7_0JPNzYKMuIaMeZxA-F16YgzN

We’re kicking off the first podcast episode of the year with a guest who defines modern, values-led leadership — Lisa Pennell, CEO of the Barry Plant Group.

Lisa is a visionary leader in real estate franchising, known for her integrity, strategic clarity and ability to drive transformation at scale. Since stepping into the CEO role in June 2023, she’s led Barry Plant through a bold evolution — from a nationally recognised rebrand to major operational and cultural advancements across the network.

Under Lisa’s leadership, Barry Plant has:

- 🎨 Delivered an award-winning rebrand recognised globally
- 📊 Embraced data, automation and smarter franchise systems
- 🏆 Won Major Network of the Year (40+ Offices) at the AREB Awards
- 🤝 Reinforced trust, culture and client-first values across the business

But what stands out most is how she leads.

Lisa’s philosophy is grounded in integrity, collaboration and genuinely caring about people — from agents and property managers to clients and communities. Her work driving Beyond the Bricks, which raised over $1.25 million for bushfire victims, is a powerful example of using industry influence for good.

In this episode, we dive into:

🏢 Leading large franchise networks through change

🧭 Values-based leadership in high-pressure environments

📈 Innovation, brand trust and long-term thinking

🔥 Why culture isn’t a buzzword — it’s the strategy

🤍 How real leadership shows up when it matters most

This conversation is packed with insight for leaders, founders, executives and anyone navigating growth, complexity and responsibility.

🎧 Now live on Relentless: Life On Your Terms

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