From family kitchens to building multiple businesses on her own terms.

Watch the full episode on YouTube: https://www.youtube.com/playlist?list=PLJkuXaD7_0JPNzYKMuIaMeZxA-F16YgzN

The latest episode of Relentless: Life On Your Terms features a guest who embodies resilience, adaptability and entrepreneurial thinking — Heleena Alatsas.

Heleena is the driving force behind Bahari and the founder of Gringlish.co and Phlavour — three ventures built on passion, creativity and a deep understanding of people.

Through her journey, Heleena is:

🍽️ Building standout hospitality experiences in one of the world’s most competitive food cities

🚀 Scaling a catering business that’s become part of life’s biggest moments for clients

🧠 Applying marketing and business strategy across industries

⚡ Leading with adaptability — especially when it matters most

But what truly stands out is how it all started.

At just 14, she was already working in her family’s hospitality business — learning the ropes from the ground up.

By her early 20s, she was managing large-scale venues, juggling multiple jobs, and developing the ability to think on her feet, solve problems fast and stay calm under pressure.

No shortcuts. Just real experience.

What followed was a journey through marketing, working across major global brands — before taking the leap into building her own ventures.

And then came one of the toughest tests.

When COVID hit, the hospitality industry was brought to a standstill.

Within just 4 days, Heleena and her team completely pivoted their business model — transforming a dine-in restaurant into a fully operational takeaway and delivery business across multiple platforms.

No roadmap. No guarantees. Just execution.

In this episode, we explore:

🔥 The power of starting young and learning by doing

💡 Why adaptability is one of the most valuable business skills

🧭 How marketing and hospitality skills translate across industries

❤️ Building businesses that balance ambition with lifestyle

One of the most powerful takeaways:

“If you’ve got options, you’re okay. Stay calm, work through them — there’s always a solution.”

This is a conversation for founders, operators and anyone navigating uncertainty while building something meaningful.

🎧 Now live on Relentless: Life On Your Terms

#RelentlessPodcast #Entrepreneurship #Hospitality #Leadership #WomenInBusiness #BusinessGrowth #LifeOnYourTerms

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