Remember This

Every business with a website is familiar with copywriting. They have someone create content for their site and hope that the audience will relate to it.

The problem is, most businesses usually go for the most cost efficient option without taking experience, niche and other abilities into consideration.

So they end up with a website that may or may not have good copy and there's no guarantee how your audience will connect to it.

Alternately, some businesses even make the mistake of hiring the most popular firm or freelancer.

Resources mentioned in this episode:

May I Have Your Attention Please?

by Mish Slade

Who is this book for?

• Business owners looking to breathe more life into their website, content marketing or sales materials.
• Employees who want to gain a new skill and have more impact in their work.
• Anyone who has something great to offer – but is struggling to get the message across

This short book is an excellent guide on how to write online and how to present your business to readers. If you've hemmed and hawed about what you'll write or felt a vague sense of dissatisfaction with your website, pick this book up and read it.

Listen to the full episode now:

👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇

https://www.philadairtraining.com/google-ads-training-registration

👆Join Now👆

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.Get Instant Access Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Why You Simply Can't Ignore Video Marketing For Your Business Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce! It's projected that global internet traffic from videos will make up a whopping 80% of all Internet traffic by 2019. Additionally, 78% of people watch videos online every week while 55% do daily (Source: Hubspot). These numbers illustrate the growing trend of video and the importance of leveraging video marketing in your business strategy. You see, if you don't currently have a video marketing strategy in motion for your website and social media, you're missing a grand opportunity to reach and engage with your audience. Videos are incredibly effective in capturing attention, maintaining engagement, building relationships and getting viewers to take action.

Book Mentioned In This Episode:

Never Split The Difference: Negotiating As If Your Life Depended On It.

By Chris Voss

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people's lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion. Review: One of the most powerful books I have ever read. Highly recommend to all startup founders - completely packed with the best ideas and strategies you will use everyday in life and business.

Listen to the full episode now:

👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇

https://www.philadairtraining.com/google-ads-training-registration

👆Join Now👆

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

How To Install Google Analytics Step-by-Step I can hear a few of you freaking out going; this is looking complicated already, though it needs to be done. It's not complicated. I am going to walk you through it, and it is essential. It is known as Google Analytics tracking and you simply must install it into your web site. It's a little piece of code; your web developer, your web guru, or your I.T. guy will know exactly what to do. Get your web designer to install tracking on your site, just a must-do, no questions asked. Once Google Analytics tracking is installed, it will tell you everything you need to know about your site's effectiveness, and without this knowledge, you're simply on the road to nowhere. Among other things it's going to tell you who your visitors are, where they arrived from, what pages are being visited the most frequently, the length of time visitors stay on each page, and how quickly they leave your page. How can you measure a website success without knowing the behaviour of your visitors? Resources mentioned in this episode: Can't Hurt Me: Master Your Mind and Defy the Odds David Goggins For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential. REVIEW: This book is different than the generic self help books that we have all read. David didn't just regurgitate what everyone else said about self improvement. He invented his own methods through trial and error. He is also not afraid to tap into something that our society has just about eliminated, negative reinforcement. My self-improvement journey was always hindered by too much positive reinforcement throughout my life. There is a place for this, but sometimes you just have to look in the mirror and call yourself out with brutal honesty, David literally does this daily.

How To Install Google Analytics (Step by Step)

Listen to the full episode now:

👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇

https://www.philadairtraining.com/google-ads-training-registration

👆Join Now👆

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

With the suite of features collectively known as Google My Business, you can dramatically improve your odds of being found through organic search, boosting site traffic, and attracting customers with the intent to convert. Let's look at how to get started on Google My Business. Begin the process by claiming your Google My Business listing, all you need is a free Google account. If you use a Gmail address, good news – you're already on your way. Head to google.com/business and click the "Manage Now" button. Start typing in the name of your business to see if it auto-completes. If it does so, then it's ready to be claimed. If not, you'll simply be creating a new listing.You'll then be asked for more details, such as your most recent, updated website, your phone number, and the category/industry your business falls into. Make sure these are all as accurate as possible, as any discrepancies can prompt the need to make changes down the line, which will then need to be re-verified. Listen to the full episode now:

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

by Brian Kurtz Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn:

• The 4 Pillars of Being Extraordinary
• The 5 Principles of why "Original Source" matters
• The 7 Characteristics that are present in every world class copywriter
• Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
• Why customer service and fulfillment are marketing functions
• That the most important capital you own has nothing to do with money

Listen to the full episode now:

👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇

https://www.philadairtraining.com/google-ads-training-registration

👆Join Now👆

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Shay Rowbottom is the Content Queen of LinkedIn. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 50,000 followers, garnered over 10 million views on her content, and generated seven figures in sales for partnering media companies. Now, she works with individuals and businesses in creating and executing a video content strategy for their LinkedIn that's going to generate growth, credibility, and most importantly leads.

Listen to the full episode now:

👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇

https://www.philadairtraining.com/google-ads-training-registration

👆Join Now👆

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Benjamin Shapiro is a brand development &marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.

Ben specialises in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.

Listen to the full episode now:

👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇

https://www.philadairtraining.com/google-ads-training-registration

👆Join Now👆

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Have you ever struggled with Google Ads, even though it felt like you tried everything? Well, I felt the same way, until I figured out the solution you're about to learn in this episode! 11 Absolute You Must Do's To Ensure Your Google Ads Campaign Is Set Up Correctly. I wish I had this list when I was just getting started with Google Ads… It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads is a beast of a platform and it's nearly impossible to set everything up correctly unless you follow a checklist. To make matters worse, Google Ads is unforgiving. Small mistakes like using default settings can end up costing you hundreds or even thousands down the road. That's why I've a list of questions you need to answer to ensure you're not missing any important details. Whether you're just about to go live with your ads or they've been running for years, listen to this episode below to find out if there's any room for improvement.

Google Ads "Ultimate Catch Up Plan" Webinar:

My LIMITED-TIME Webinar Replay for the Proven System for Leveraging The Most Powerful, "What's Working Now" Google Ads Strategies has been super popular. Check it out now before it comes down!

Resources mentioned in this episode:

YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

by Sean Cannell

YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content.

And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook.

Listen to the full episode now:

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Interview with Justin Christianson owner at Conversion Fanatics a full service conversion rate optimisation and traffic management company based in Austin TX.

Justin in an expert in the development and implementation of conversion optimisation strategies to help you capture bigger growth opportunities on your website.

In this episode you get the complete lowdown on how to avoid Shopping Cart Abandonment

Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future

By Cameron Herold

Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners.

But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.

Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organisation leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.

By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture.

Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.

AmazonReview:

"I was running my business but had no clear vision for the future, until I read this book! I now have a clear vision for not only my business but my personal life to use as a map for success. This book changed everything."

Listen to the full episode now:

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Okay so today is all about ensuring that you have maximum visibility for your business in Google search. There are a number of tips I have for your today to help you get there. Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognise your business, index your website and recognise why you should be on the first page. In this episode, I'll go over some essential optimisation techniques to ensure Google notices your website (and Google My Business profile), which will help boost your chances of first page rankings. Listen to the full episode now:

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

I'll admit right away, as I said at the front of this episode that Google Ads are not a good fit for every business.

For example, if none of your prospective customers use Google to find your products or services, then it doesn't make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using Google's Keyword Tool and that'll end the debate pretty quickly.

Resources mentioned in this episode:

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

By David Newman

As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.

But these days, with so many new ways to reach customers and clients—and only so much time in the day—it's hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?

Small business marketing doesn't have to be a mystery.It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop "marketing by accident" and start outsmarting, out-positioning, and out-executing the competition.

David Newman's "Do It! Marketing" is, for me, word for word, the best marketing "how to" guide for small businesses - and for those looking to provide marketing counsel - in existence.

There are several great ones, several of which I've reviewed in glowing terms. But this is a bible I'll turn to repeatedly.

Now, I'm going to assume if you're still reading then that means prospective customers are using Google to search for your products and services…

Do you really need another reason to use the Google Ads Search Network?

In case you do, I'm going to walk through 6 reasons…

Listen to the full episode now:

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.

Listen to the full episode now >>

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdairTraining.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram