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Reasons Why Facebook Will Reject an Ad

Facebook Ads Not Delivering Reason #1:

If your ad has been rejected, there are a lot of reasons why that may be. Here are the most common ones.

• The ad features or promotes tobacco, drugs and drug-related products (including pharmaceuticals)
• The ad promotes unreliable and/or unsafe diet supplements (what qualifies as unreliable and unsafe is unfortunately up to Facebook and their discretion)
• The ad is selling weapons, ammunition, and explosives
• The ad features sensational, excessively violent content
• The ad promises counterfeit or fake documents, such as degrees, passports, or immigration papers
• Malware and spyware, surveillance equipment (spy cams and cell phone trackers, for example) can be found in the ad
• The ad uses unlikely or exaggerated "before-and-after" images to promote weight loss (ads for health and weight loss products must be targeted to people over 18 years old)
• The ad features "Adult Content"
• Unrealistic claims or get 'get rich quick' schemes

What You Can Do To Fix It

• Make the requested changes

For example, if Facebook cited your graphic as being inappropriate, simply change the image out to one that fits their standards. Once you've made your changes and saved the ad, it will automatically be resubmitted to Facebook for further review and (hopefully) approval.

• Appeal the disapproval

Everyone makes mistakes, especially Facebook. So if you feel that your ad has been unfrairly disapproved, you can always submit an appeal through Facebook.

Facebook Ads Not Delivering Reason #2:

Your Image Violates the 20% Rule

When it comes to advertising on Facebook, there are a lot of rules; some of them are written down and many more are not. Among these hundreds of written and unwritten rules; one of the most forgettable, yet vitally important ones, is the 20% Text Rule.

What is the 20% Text Rule?

Well, according to Facebook standards, the images in your ads cannot exceed an image to text ratio of 20% – this includes logos, slogans, watermarks, and any other text that may be on your image.

To put it another way, you can't have an image for your ad that's a giant wall of text. If your image is deemed OK, that means you have the right amount of text and your reach will not be restricted.

Image Text Check

Upload an image to determine how much text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience.

Facebook Says: We make exceptions for certain kinds of products being advertised.https://www.facebook.com/ads/tools/text_overlay

Facebook Ads Not Delivering Reason #3: Your Ad Is Stuck In Review

As we mentioned above, each ad is reviewed by Facebook's team to verify that it meets the advertising Terms of Service. This process is handled by a combination of Facebook's automated review systems and manual reviews done by members of their support staff.

If we check Facebook's documentation, they state that most ads are reviewed in 24-hours, "although in some cases it may take longer." This means that your ads can get stuck in the review process for longer than that time frame (especially in Q4 when ad load is high).

What You Can Do To Fix It

As Facebook mentions, an easy way to prevent this from interfering with your deadlines is to schedule the ad as far in advance as you can.

This gives you a few days grace in case your ad needs to be sent to Facebook's team for manual approval.

You can schedule your campaign in advance by selecting the specific start and end date during campaign creation.

Facebook Ads Not Delivering Reason #4: Your Ad Is Stuck In Review

As we mentioned above, each ad is reviewed by Facebook's team to verify that it meets the advertising Terms of Service. This process is handled by a combination of Facebook's automated review systems and manual reviews done by members of their support staff.

If we check Facebook's documentation, they state that *most* ads are reviewed in 24-hours, "although in some cases it may take longer." This means that your ads can get stuck in the review process for longer than that time frame (especially in Q4 when ad load is high).

What You Can Do To Fix It

As Facebook mentions, an easy way to prevent this from interfering with your deadlines is to schedule the ad as far in advance as you can.

This gives you a few days grace in case your ad needs to be sent to Facebook's team for manual approval.

You can schedule your campaign in advance by selecting the specific start and end date during campaign creation.

In addition, do not edit your ads until the approval has gone through since edits start the review process over again.

Facebook Ads Not Delivering Reason #5: Your Ad Is Low Quality

In an effort to stop spammy and 'clickbait' ads, Facebook has started to disapprove and reduce the reach of ads they deem as low quality.

They've separated these low-quality types of ads into 3 main categories: Engagement Bait, Withholding Information, and Sensationalized Language.

• Engagement Bait

We've all seen ads that ask for people to 'like and tag your friend' for one reason or another. What you might not know is that this is against Facebook policy, and can impact the delivery of your ads.

Facebook defines these as "Ads with spammy content asking people to engage with it in specific ways, such as requesting likes, comments, and shares" as in the example below.

• Withholding Information

You might have seen headlines like, "This ONE WEIRD TRICK cures cancer – doctors hate it!" which indicates that you won't find out what the weird trick is until you clicked. This is considered withholding information and will also reduce delivery, or get you out-right disapproved.

• Sensationalist language

Facebook states that sensationalist language is "Ads that use exaggerated headlines or command a reaction from people but don't deliver on the landing page".

If you're claiming that Prunes are THE MOST POWERFUL weight loss hack KNOWN TO MAN!!!!!!, chances are you're going to get reduced delivery.

Facebook also goes on to state that we should expect the following about low-quality ads:

Individual ads with low-quality attributes will see reduced distribution in our ad auction, or will be disapproved. This applies to all advertisers, but since we tend to see more of these characteristics in ads related to media, entertainment, politics or issues of national importance, they may be impacted more.

If you're in one of the categories above, be careful to give your copy extra scrutiny before publication.

What You Can Do To Fix It

The answer to this is very simple:

Avoid any and all of the language!

Resources Mentioned In Today's Episode:

SmarterQueue is the best social media content scheduler I have come across. Known as the app that is "better than Buffer and better and cheaper than MeetEdgar," SmarterQueue allows you to have "evergreen recycling" where you set up posts for Facebook, Twitter & Instagram that can be scheduled and then re-posted on autopilot.

Tailwind for Pinterest- The only Pinterest scheduler you will ever need

Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline

By Peter Hollins

Practical tactics to grow your willpower, stop procrastination, focus like a laser, and achieve whatever you set your mind to.

Following through and finishing what you start- more valuable skills than you realise. They are a combination of traits that enables you to create the life you want - without having to compromise or wait. The alternative is a status quo that you're stuck in.

Is your life a series of unfinished tasks and intentions? That stops now.

Above all else, this is a guide to understanding your brain and instincts better for optimal results.

Channel massive productivity and mental toughness.

Resist distractions, de-motivation, temptations, laziness, and excuses.

•The surprising motivations that push us past obstacles.

•How daily rules and a manifesto can help you achieve.

•Valuable and insightful mindsets to view productivity from entirely new lights.

Seize self-control and finally accomplish your big and small goals.

•The science and tactics to beating procrastination easily.

•Focus and willpower pitfalls you are probably committing at this very moment.

•How to beat distractions, remain focused, stay on task, and get to what matters - consistently.

Transform your life through productive habits and avoiding mental traps.

You only have 24 hours in the day, but so does everyone else. You can be among those who make the most and accomplish exactly what they want. The ability to finish and follow through parallels your ability to be happy and fulfilled. Your life is in your hands, so make the most of it!

Is It Time To Get Better At Google Ads?

The Ultimate Google Ads Catch-Up Plan

I Want To Grow My Business.. I Want To Sell More Products...

Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.

Join My Free Masterclass Now!

Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.

[FREE] Google Ads Video Training Series.

Get Instant Access Here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

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YouTube

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Facebook Ad Hack #1: Use high-quality ad design

In the world of Facebook advertising, the adoption would read: "Keep your ad quality, copywriting, and standards high."

No matter how good your ad copy or your bidding methods, a low-quality ad image can ruin all your other efforts. Without a high-quality ad design, your campaign's almost certainly going to fail.

Creating a Facebook ad design that looks trustworthy and outstanding isn't too difficult. You don't need the black belt in Photoshop to put together a simple well-designed Facebook ad. I personally use Canva.com though if you're creative juices have stalled, you can always find loads of good designers over at fiverr.com

Tip: Make sure that your Facebook ad design is at least 1200 x 628 pixels wide, and that the colours look good on every screen.

Facebook Ad Hack #2: FB Messenger Ad Campaigns

Not really a Facebook Ads hack, but a huge opportunity nonetheless.

I've only seen two Facebook Messenger campaigns done well, so far. I don't know if this is because I'm not in the target audience for those who are running them, or if there just aren't any people running them yet. But, either way, this is a HUGE opportunity at the moment.

To put it in layman's terms: You can use Facebook Messenger ads to get people to interact with your brand via Messenger. Then, once they've messaged your page, you can run ads to them that show up as messages in their FB Messenger. It's a bit like building an email list, but within FB messenger.

2. Rotate and Refresh

Ad fatigue refers to the phenomenon of people being unable to process your ad psychologically after viewing it multiple times. In the earlier days of internet marketing, this was referred to as banner blindness.

Particularly if you're targeting a smaller audience, you won't have to wait long before your ad is shown to the same person numerous times. You can monitor this in the 'Frequency' tab in ads manager.

The more times a person sees an ad and takes no action, the less likely they are to convert. Yet, Facebook is still charging you every time the ad appears in the person's newsfeed.

This is verified in a study by Adspresso, which shows that when the ad frequency reaches 9, the average cost per click increases by 161% compared to the beginning of the campaign.

To combat this, I recommend refreshing your ad creative when your frequency is moving upwards and your KPIs are declining. A new headline or image can help to get your campaign back on track.

Not sure where to find good ad images? Take a look through a free stock library then add some text using Canva.

Alternatively, you can incorporate multiple ads (creatives) into your ad set from the beginning and rotate them. The more ads you have in your ad sets, the longer you will have to wait before your frequency starts creeping up.

Facebook Ad Hack #3: Present social proof

You wouldn't trust a stranger coming to speak with you on the street. That's how people who have never heard about your brand will feel about your Facebook ads.

When targeting an entirely cold audience that hasn't been to your website before, use various types of social proof to spark more trust:

Include numbers describing your product's user number/benefits

Include testimonials from high-profile clients

Add client logos to your ad images

Facebook Ad Hack #4: Master the art of FOMO and urgency

If you've ever missed a flight or been the next person in the queue right when the store runs out of the thing you wanted, you know how bad this feels.

FOMO – the fear of missing out – haunts us every single day.

To put FOMO to good use, you can write Facebook ad copy that makes readers think that everyone else is already using your product and they're the last ones out.

By framing the question to make you think you're the only one left out, this ad will get significantly more clicks than a similar one without the FOMO.

Tip: Another way to catch people's attention and create a sense of urgency is to promote a limited-time offer. Nobody likes to miss out on a great offer.

Facebook Ad Hack #5: Keep It Simple

Writing a long ad copy to present all your product's features and benefits isn't always the best you can do.

People won't read your ad copy if it's too long and full of irrelevant information. What they're looking for is a quick answer whether they should click on the ad or not.

While Facebook allows up to 500 characters in the ad text, there's no need to use all of it. Short and clear ad messages require less effort to be read, so people tend to like them more.

For example, all the texts in this ad by NIKE are kept minimal. Instead of bragging about the greatness of their products, they let people look at the image and decide for themselves.

Read the full post: 7 Killer Facebook Ad Hacks To Sky Rocket Your Conversions (Part 2) over at PhilAdair.com

Is It Time To Get Better At Google Ads?

The Ultimate Google Ads Catch-Up Plan

I Want To Grow My Business.. I Want To Sell More Products...

Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.

Join My Free Masterclass Now!

Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.

[FREE] Google Ads Video Training Series.

Get Instant Access Here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

My Facebook Hacks:

Now there's a legit way to spy on your competitors Facebook Ads, without even leaving the Facebook platform. I don't recommend copying your competitor's Facebook Ads, as this will confuse your audience and leave them wondering which brand is which.

Facebook Ad Hack #1: Spying On Your Competition

Step 1: Go to your competitor's Facebook Page

Step 2: In the sidebar menu on their Facebook Page, click "Info and Ads"

Step 3: Change the region to "Global"

Here are all of your competitors Facebook Ads, for you to draw inspiration from. This is possibly one of my favourite Facebook Ads hacks, and so many people still don't know about it!

Spicing Up Your Ads With Emoji's

SaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did.

The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.

Adding emojis to your Facebook Ads is super easy:

• Find an emoji in Emojipedia
• Copy it to your clipboard
• In the editing phase, paste the emoji into your ad copy

Emojis are another way to make your Facebook ads stand out. But, I'm guessing you didn't even realise you could use emojis in your Facebook ads? Most people haven't yet, and that is why this still works.

Why does it work so well? Because Facebook is, first and foremost, a social media platform and your audience are there to watch dog videos and stalk their exes.

Sprinkling a few emojis through your ad makes it look like the native content it's meant to be. It makes your ad look a whole lot less like an ad! Again, use them sparingly and in line with your brand.

Facebook Ad Hack #3: Stories And Placement

Instagram and Facebook Stories Ads are relatively new placements and have been working incredibly well lately. Using Stories Ads for your business is a great idea – simply grab some good video content and voila! If you don't have the time or budget to create video content, simply use a pre-made animated Instagram template, and you're sorted!

Facebook Ad Hack #4: Always Add Subtitles To Video Ads

According to Facebook, captioned video ads have a 12% higher average view time than videos with no caption.

Imagine you were at a meeting and suddenly, a loud video gets started on your phone. To avoid these kinds of situations, all the video ads on Facebook start playing without a sound:

Facebook has said:

"In mobile-feed environments, people prefer having the choice to opt in to sound. When feed-based mobile video ads play loudly when people aren't expecting it, 80% react negatively, both toward the platform and the advertiser."

If you don't use video captions, people will never click on your ads as they don't understand what the video is about.

Is It Time To Get Better At Google Ads?

The Ultimate Google Ads Catch-Up Plan

I Want To Grow My Business.. I Want To Sell More Products...

Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.

Join My Free Masterclass Now!

Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.

[FREE] Google Ads Video Training Series.

Get Instant Access Here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

What Is the Facebook Pixel To Begin With? The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it's important to install it before running Facebook ads. Each ad account gets one default pixel to use. The code is made up of two main parts: the pixel base code and event code. The pixel base code tracks all of the traffic to your site. Event codes are additional pieces of code you can add under the default pixel code to specific pages of your website that allow you to track certain actions on those pages.

The Step-By-Step Guide To Your Facebook Pixel Success!

PDF Download of this episode with full instructions here >>

Here's a closer look at the types of event codes you can add.

• Search: If you have an ecommerce site, you can place the Search event code on a search results page on your site. For example, if someone is searching your site for "leather sandals," you can add that term to the code for that results page.
• View Content: Place the View Content event code on a product page, for instance, to track views of a particular piece of content.
• Add to Cart: Include this event code on the add to cart page of your website. If website visitors place items in their shopping cart but don't complete the purchase, you can use the pixel data to run highly targeted ads just to those people.
• Add to Wishlist: If you have a wishlist option on your website, you can place this event code on the page to track the items people want most. Target them with a Facebook ad containing images of those specific items.
• Initiate Checkout: Place this event code on the page where someone begins the checkout process on your website.
• Add Payment Info: The Add Payment event code is triggered when someone adds payment information.
• Purchase: Place the Purchase event code on the thank-you page after people have purchased your product or service. If you have a new product coming out, you can design an ad for people who are already your customers.
• Lead: Use the Lead event code on the thank-you page after people have opted into a lead magnet or signed up for your webinar or newsletter.
• Complete Registration: Use the Complete Registration event code to track registrations to webinars, events, and so on.
• Custom: The beauty of the Facebook pixel is that you can customize it to meet specific business objectives. If you create a custom event, you'll also need to create a custom conversion related to the event.

Just a reminder here, again, if you haven't already installed the Facebook pixel on your website, please go ahead and do this now before you proceed.

How Do I Create and Install the Facebook Pixel?

Now that you know what the pixel is, you're ready to install it and begin using it strategically. Open Facebook Ads Manager and click the top menu button (with the three lines on it) and select Pixels from the Assets column.

The Step-By-Step Guide To Your Facebook Pixel Success!

PDF Download of this episode with full instructions here >>

Discipline Your Thoughts: Uncover The Origins of Your Thoughts, Correct Common Thinking Errors, and Critically and Logically Assess Your Beliefs

By Steven Schuster

Do your impulsive thoughts and actions bring only trouble? Do you often grab your head muttering "what was I thinking?"

There is a reason: our first, instinctual thoughts and actions are usually irrational and self-sabotaging. Discipline Your Thoughts will tell you why and also how can you correct it.

We make thinking errors on a day-to-day basis. They come naturally, thus we don't think that we think in a distorted way, however, they can have a severe negative effect on our lives.

Knowing what they are and how to identify them, we can help ourselves making better choices. In what area of life? All of them: personal relationships, business choices, spending habits, health-related engagements.

Our mind doesn't work the way we think it does.

Become less irrational.

This book aims to help you think about your thinking and find better solutions to your problems.

• Why are first impressions so powerful and permanent?
• Why do we rely on the first thought that pops into our mind?
• How can certain advertisements make us open our wallet immediately?
• How and why does our memory fool us on a daily basis?

Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. Discipline Your Thoughts reveals the many ways our intuition can deceive us, why we succumb to these everyday brain tricks and what we can do to inoculate ourselves against their effect.

Simple, clear, and always surprising, this indispensable book will transform your decision making.

Correct the errors in your thinking habits and resist falling into your mental ambushes.

• Why we take bad decisions following the opinion of the masses?
• How we underestimate the power of emotions in rational decisions?
• Why we need instant confirmation to support our ideas?
• How ego distorts the sense of reality?

Less biased thinking will lead to smart decision making which leads to better relationships, financial decisions, health-related choices. Make fewer mistakes in your thinking – prevention is easier than correction.

Improve your beliefs, social biases, and memory mix-ups by understanding how your brain works.

Is It Time To Get Better At Google Ads?

The Ultimate Google Ads Catch-Up Plan

I Want To Grow My Business.. I Want To Sell More Products...

Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.

Join My Free Masterclass Now!

Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.

[FREE] Google Ads Video Training Series.

Get Instant Access Here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Welcome To The Online Marketing Strategies Podcast Show! I'm Phil Adair and it's where I help you to fully understand online marketing so you can grow your business!

You have to love what you do folks. If you're job is about as appealing as a visit to the proctologist, or do you feel like you're living in a nightmare - one that you can't wake up from?

then maybe it's time for a change! Download My Latest eBook:

The Definitive Guide On How To Start An Online Business

https://www.philadair.com/the-definitive-guide-on-how-to-start-an-online-business

Mind Over Mood, Second Edition: Change How You Feel by Changing the Way You Think

Discover simple yet powerful steps you can take to overcome emotional distress - and feel happier, calmer, and more confident.

This life-changing book has already helped more than 1,100,000 readers use cognitive-behavioural therapy-one of today's most effective forms of psychotherapy-to conquer depression, anxiety, panic attacks, anger, guilt, shame, low self-esteem, eating disorders, substance abuse, and relationship problems.

Revised and expanded to reflect significant scientific developments of the past 20 years, the second edition contains numerous new features: expanded content on anxiety; chapters on setting personal goals and maintaining progress; happiness rating scales; gratitude journals; innovative exercises focused on mindfulness, acceptance, and forgiveness; 25 new worksheets; and much more.

Mind Over Mood will help you:

*Learn proven, powerful, practical strategies to transform your life.

*Follow step-by-step plans to overcome depression, anxiety, anger, guilt, and shame.

*Set doable personal goals and track your progress (you can photocopy the worksheets from the book or download and print additional copies).

*Practice your new skills until they become second nature.

https://www.amazon.com/Mind-Over-Mood-Second-Changing/dp/1462520421/ref=sr_1_1?keywords=mind+over+mood&qid=1551752903&s=gateway&sr=8-1

Believe in your ability to work things out…

If you're going through hell... keep going!

Is It Time To Get Better At Google Ads?

The Ultimate Google Ads Catch-Up Plan

I Want To Grow My Business.. I Want To Sell More Products...

Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.

Join My Free Masterclass Now!

Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.

[FREE] Google Ads Video Training Series.

Get Instant Access Here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

For many people, the fear of rejection, a lack of optimism or a host of self-sabotaging behaviors hold them back from reaching their goals. The hurdle that keeps someone from crossing over the space between a mediocre life and an extraordinary life is a lack of mental strength.

Your mind can be your best asset or your biggest weakness. If you don't train it well, your negative thoughts will become a self-fulfilling prophecy.

If you think I'll never get hired, you'll probably sit through an interview with slumped shoulders and lackluster responses. Your behaviour could prevent you from making a good first impression and ultimately decrease your chances of being hired. When you don't land the position, your self-limiting beliefs are reinforced and the negative cycle continues.

When you label yourself as not good enough or not smart enough, you equip your negative thoughts with the power to influence your emotions and behaviours. You can't create positive change until you take back control of your thoughts. You can't perform at your peak without a strong mindset.

Picture someone you consider mentally strong. What does he or she look like? Often, people picture professional athletes or Navy SEALs as the most resilient. But you don't have to have a World Series game or your life on the line to benefit from increasing your mental strength.

Whether you're leading a company or just want to be a better parent, building mental muscle will help you reach your goals. When you're mentally strong, you become the best possible version of yourself.

Building mental strength is the key to greater life satisfaction, enhanced performance and increased resilience. It's about creating the kind of life you want and being bold enough to live according to your values.

What could you accomplish if you were willing to risk rejection? What could you achieve if you pushed yourself to your mental and physical limits? How much could you do if you put your time and energy into the things that truly matter? A strong and resilient mind allows you to answer these questions with a confident anything.

Listen to the full episode now:

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Tiny Changes, Remarkable Results

By James Clear

No matter your goals, Atomic Habits offers a proven framework for improving-every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviours that lead to remarkable results.

If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.

Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible.

Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

View on Amazon here >>

Learn how to:

• make time for new habits (even when life gets crazy)
• overcome a lack of motivation and willpower
• design your environment to make success easier
• get back on track when you fall off course

Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits-whether you are a team looking to win a championship, an organisation hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

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Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

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10 Ways to Make Working From Home More Productive

Everyone wants to be more productive. How incredible would it be to wake up with a to-do list that you can actually do?

Unfortunately, life happens and distractions get in the way of a day's fully checked off checklist. I'm guilty of starting out with good intentions and then falling prey to the dings of my email and the bright lights of my phone.

I took it upon myself to stop the madness and slowly started implementing these things one by one...and it actually worked. You don't have to apply this list all at once but if you can get to a place where you are doing most of these things most of the time, then you are well on your way to a more efficient day.

Find movement every 60 minutes.

Some studies recommend every 30 minutes, but if you are deep in your work, getting up for a walk when you're in peak creativity is just as counterproductive.

I opt for a five-minute walk or stretch every 60 minutes. The quick break allows your brain to pause and rejuvenate. If you're in a slump and finding yourself checking your phone or hopping on social media too much, it's also a good indicator that you should take a movement break.

Stop multi-tasking.

I'll admit it, I'm still guilty of this one ,though studies have proved that you become extremely less productive when you do multiple things at once. It's just the fact of the matter. When your brain can stop jumping from idea to idea, you become more focused, clear, and determined.

When I left my corporate job to start my own business, there was a definite stigma about home offices. Virtual receptionists, virtual office - many entrepreneurs did anything they could to make it seem they worked from a "real," not a home, office.

Now, of course, having a home office no longer implies a lack of professionalism or success; in fact, some of the most successful people I know work from home.

What am I reading this week: Goals: How to Get Everything You Want-Faster Than You Ever Thought Possible

By Brian Tracy

Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered.

Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.

Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health

Using the twenty-one strategies Tracy outlines, you'll be able to accomplish any goals you set for yourself—no matter how big. You'll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead.

Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you'll learn a system for achievement that you will use for the rest of your life.

This book has been a life-saver for me. "Goals" have been a very important part of my life from my earliest years...but not called by that "name." I am beginning to understand from his book what a "goal" is and how to write one (or more) that puts fire in your belly to get what you want done actually accomplished.

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram

How Does Retargeting Work? Retargeting is a cookie-based technology that uses simple Javascript code to anonymously 'follow' your audience all over the Web. Here's how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won't affect your site's performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That's why most marketers who use it see a higher ROI than from most other digital channels.

Why cart abandonment happens: There are multiple reasons for users to not complete the checkout process. Following are some of them.

1. Trouble during payment because of credit/debit card issue.
2. Extra charges like shipping and taxes.
3. Looking for coupons online to get a discount.
4. Distracted by external sources.
5. Bad internet connection.
6. Waiting for approval of another person.
7. Too long and complicated checkout process.
8. Looking for product reviews.
9. They don't trust your site.
10. It's a high ticket item and they are still warming up to the purchase.

Listen to the full episode now:

Books mentioned in this episode:

The Compound Effect by Darren Hardy

Darren is today's preeminent Success Mentor having been a central business leader in the personal growth and success industry now for more than 20 years. Darren led the rebirth of SUCCESS Magazine as its publisher and founding editor.

The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default.

No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:

• How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced.
• Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
• The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing.
• Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable.
• The acceleration secrets of super achievers. Do they have an unfair advantage? Yes they do, and now you can too!

Listen to the full episode now:

Download here >>

p.s. Please subscribe over on iTunes. It really does help this podcast to grow!

Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.

Listen to the full episode now >>

⠀⠀

How To Create Irresistible Headlines (People Can't Help But Click)

Get Instant Access Here >>

Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.

Get Instant Access Here >>

7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.

Free Mini-Online Course. Start here >>

How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE

Download The eBook Here >>

Phil Adair

Suite 12, 5th Floor, Dymocks Building

428 George Street, Sydney 2000, NSW, Australia

W: www.PhilAdair.com

I'm a huge fan of connecting on social media. If you're on these social networks, then let's follow each other:

Twitter

Facebook

YouTube

Pinterest

Instagram