
Sign up to save your podcasts
Or
Earlier this year, Google began removing third-party cookies from its signature Internet browser, Chrome. But there’s a catch. First-party cookies - the cookies Google has direct access to and ownership of when people use Chrome - aren’t going anywhere. So what’s really happening here? Is Google trying to do you, the consumer, a solid? Or, is the tech giant simply implementing a change that will ultimately give it more control over coveted targeting data? Dr. Elea Feit, Associate Dean for Research, Associate Professor of Marketing at Drexel University's LeBow College of Business explains the potential motives behind Google's moves, and who it will affect the most.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
4.9
3535 ratings
Earlier this year, Google began removing third-party cookies from its signature Internet browser, Chrome. But there’s a catch. First-party cookies - the cookies Google has direct access to and ownership of when people use Chrome - aren’t going anywhere. So what’s really happening here? Is Google trying to do you, the consumer, a solid? Or, is the tech giant simply implementing a change that will ultimately give it more control over coveted targeting data? Dr. Elea Feit, Associate Dean for Research, Associate Professor of Marketing at Drexel University's LeBow College of Business explains the potential motives behind Google's moves, and who it will affect the most.
To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy
Learn more about your ad choices. Visit https://podcastchoices.com/adchoices
4,333 Listeners
1,356 Listeners
1,717 Listeners
698 Listeners
961 Listeners
3,217 Listeners
1,157 Listeners
732 Listeners
1,037 Listeners
322 Listeners
25,787 Listeners
110,617 Listeners
55,911 Listeners
35,464 Listeners
1,095 Listeners
10,128 Listeners
716 Listeners
19 Listeners
15,405 Listeners
214 Listeners