Renovating Real Estate

What if you didn’t have to do more?

What if you could do less, better, and with more efficiency?

You can - and should.

Today, Joel and I discussed working with intention and strategy instead of just following our feelings. Give it a listen (or a watch), and let us know your thoughts!

p.s. Becky will be back with us next week - she was busy being the best broker in Wisconsin :)

Recently, I had the pleasure of leading a Success Lab session for the Ten Tenths community. We dove deep into our industry's changing landscape, and the feedback was incredible. I'm excited to share this exclusive replay with my subscribers.

In this recorded session, I explore two fundamental questions that every broker and agent need to answer:

* What kind of business am I running?

* What phase or stage of business am I in?

These aren't just theoretical questions—they're the foundation for building a truly effective marketing strategy. Just as a home renovation needs a thoughtful plan, your brand and business deserve the same strategic consideration.

Understanding these core elements is crucial. Without this clarity, too many business owners fall into the trap of copying generic marketing approaches, hoping that something will eventually stick.

If you've experienced the frustration of training that tells you, “Just do more,” this will be enlightening. There is another way to practice real estate - but it requires intention and bravery.

As a subscriber, you now have exclusive access to this valuable Success Lab replay. Watch it at your convenience and start building a more intentional marketing strategy.

I think agents and brokers are tired of recycling the same old business planning strategies, and yet many of you are about to do it again. It's time to break free from this tired cycle, especially now.

The industry has changed, and so should our planning and training.

And yet, innovation or spearheading change comes at a cost. The cost of comfort.

Growth and comfort rarely co-exist, and change can be daunting. But changing an old and tired process doesn’t have to be done alone.

I'm looking for one forward-thinking broker and 5-10 of their agents ready to revolutionize their approach. If you're IBRE curious and eager to stand out in the market, November may hold an opportunity for you.

In November, I’ll offer a one-month intensive at a discounted rate for one group. I have a few finishing touches I’d like to experiment with (hence the discount).

Details are below. You can also visit KnowYourValue.RealEstate to learn more.

The schedule:

* Two live sessions per week, for three weeks (6 sessions total)

* When? Tuesdays & Thursdays 12pm EST (Nov 5th thru 21st)

* Where? Zoom

* What’s included? Notion HQ (brand work, marketing collateral, CRM, revenue tracking), videos, and live instruction. Participants will walk away with a personalized “conversion story” to facilitate their brand launch in the new year.

Kick off 2025 with something new. Something different. Renovate your brand and your business. It’s time.

Questions? [email protected]