Rental's The Bottom Line

In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Mark Malekoff, director of Thermal Intelligence, to talk about their award-winning BASECAMP product, which is a three-in-one light tower, generator, and heater. They touch on its benefits, GREEN Seal certification, and more.

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In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Skyjack Vice President of Marketing Malcolm Early and Director of Product Management Kurt Atchison to learn more about their newly redesigned telehandlers, the TH Series. They mention where the inspiration came from for the machines, why the redesign took place, and their reception throughout the industry. 

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In this episode of Rental's The Bottom Line, Editor Alexis Sheprak talks to Marshall Shaver, VP of sales and marketing, and Justin Kissinger, VP of marketing, from Hy-Brid Lifts about June's National Safety Month and the lessons rental business owners can learn from it about safety. They also talk about trends in the rental industry, fall prevention, and more. 

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In this episode of Rental's The Bottom Line, Editor Alexis Sheprak sits down with Ron Scheffler, senior product manager for RYAN, and Christian Schloegel, a lawn care business owner from the Chicago area who has a thriving business at 19-years-old. They talk about landscaping equipment for rental fleets, digital marketing, and how to elevate your rental business. 

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In this episode, Karen Scally, a construction industry expert, speaks with Ben Preston, chief marketing officer and co-founder of Gearflow, about how rental businesses can tackle online marketing. They cover topics like common misconceptions, tips, and SEO, as Preston shows why, and how, rental businesses should compete online. 

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In this episode of Rental’s the Bottom Line, Rental Editor Alexis Brumm talks to Brant Kukuk, compact equipment product manager, and Chapman Hancock, product marketing manager for vacuum excavation, from Ditch Witch about the ROI for rental business owners in vacuum excavators, walk-behind trenchers, and stand-on skid steers. 

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In this episode of Rental’s the Bottom Line, Rental Editor Alexis Brumm talks to Tehran Browne, product engineer, and Chance Chartters, sales manager, from Kaeser Compressors about air compressor maintenance, the importance of OEM maintenance parts, and the next innovation for power rental. 

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There are three people in the total cost of ownership (TCO) story — the equipment owner, the rental house, and the end-user. In this episode of Rental's The Bottom Line, Vanguard experts Chris Meyers and David Frank discuss what TCO looks like from all three perspectives and how manufacturers can address these various outlooks.

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In this episode of Rental's The Bottom Line, Editor Alexis Brumm talks with Dave Garton, national accounts manager at CASE Construction Equipment, about the latest equipment trends, adoption of new technologies for rental business owners, and how CASE hopes to have an impact on the rental industry in the next few years. 

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Rental Editor Alexis Brumm speaks to Joe Lienwol, vice president of sales, and Gary Weisman, vice president of marketing and operations, at Magni America in this episode of Rental's The Bottom Line. They cover the latest news from Magni, including new partnerships and dealers, what makes their products stand out, and what's on the horizon for the company. 

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