We Fixed It, You're Welcome

REPLAY: How Much Are Our Fixes Worth? Let's Find Out Together!


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In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.

What’s the actual value of “fixing” a struggling company?

Lukas analyzes three big names—Southwest Airlines, Party City, and Jaguar—and shows how our proposed strategies could have meant millions in revenue, survival, and long-term brand strength.


Expect insights on:

Why Southwest’s baggage fees could still work without killing loyalty?

How Party City could have survived with community-driven retail?

What Jaguar missed in its EV pivot and how to reclaim brand trust?


This episode blends strategy + financial modeling, proving that fixing companies isn’t just theory—it’s measurable impact.


Listen, learn, and maybe rethink how YOU approach business pivots.


We dive deep into the real numbers behind our “fixes.” With returning guest Lukas Sundahl (CFO, financial strategist, LinkedIn thought leader), we analyze three case studies:


  • Southwest Airlines: Would baggage fees really alienate customers? Or could they generate $350M–$450M while keeping loyalty intact?
  • Party City: How localized inventory and community tie-ins might have saved them from bankruptcy—potentially adding $43M–$130M in value.
  • Jaguar: The pitfalls of abandoning brand heritage in the EV race—and how aligning EVs with Jaguar’s legacy could mean $35M–$179M in gains.

  • Chapters

    0:00 – Welcome to We Fixed It, You’re Welcome

    1:20 – Meet our guest: Lukas Sundahl

    2:40 – How we quantify “fixes”

    4:20 – Case Study 1: Southwest Airlines

    8:00 – Case Study 2: Party City

    14:40 – Case Study 3: Jaguar

    18:20 – The power of the pivot

    23:00 – Why grounding fixes in real companies works

    25:45 – Closing thoughts & where to find Lukas


    Key Themes:

    The financial impact of strategic pivots

    Brand loyalty vs revenue growth

    The “power of the pivot” in corporate turnarounds

    Why storytelling + numbers matter in fixing companies


    Key Pull Quote

    “The numbers—whether worst or best case—prove the power of the pivot. Even small strategic shifts could have meant hundreds of millions in value.” – Lukas Sundahl


    Subscribe for more deep dives where we fix big business problems with fresh perspectives.


    Links:

    • Website - www.wefixeditpod.com

    • Follow us on:

    Instagram: @wefixeditpod

    LinkedIn: https://www.linkedin.com/company/wefixeditpod

    YouTube: @wefixeditpod


    If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out how we fix companies and put them back better than we found them.

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