We can't get enough of this guy. Kieron Elliot had us at "sláinte" (pronounced SLAN-ja and meaning "cheers!") when I heard him giving a presentation on Instagram. He agreed to be on What's Working and we discuss The Macallan's plans for bringing Millennials into their brand and he walks me through how to taste two of their signature bottlings for the US - The Macallan 12 and 15 Double Cask. Per Kieron, "chew it." Chewing it gets the salivary gland involved.