Content and Conversation: Organic Growth Insights from Siege Media

Representation in Design and Content Marketing


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Show Notes:

  • 00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
  • 00:56: Why Darin created an agency-wide presentation on “Representation in Design”
  • 2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
  • 3:01: Checking the biases of your business and colleagues
  • 4:33: How to combat fear of representing things “wrong”
  • 6:50: The importance of keeping others accountable 
  • 8:13: What to do when clients give pushback
  • 11:44: How “checking boxes” for diversity can result in tokenism 
  • 12:31: Designing “real” people and why representation is more than just race
  • 14:47: Giselle’s inspiration for illustration and graphic design
  • 15:44: Why audiences are supporting businesses they believe in 
  • 16:10: How to improve your content marketing through writing
  • 17:10: Improve your education on representation internally first
  • 17:33: Supporting the greater good is good for business
  • 17:50: Closing thoughts and resources

Show Links:

  • Follow Giselle on Instagram
  • Follow Darin on Dribbble
  • Follow Cara on Twitter
  • Follow Drew on Twitter

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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