Why did Kellogg's pull its ads on Breitbart.com? Who will win this epic reputation battle? And, we look at the benefits of the Consumer Review Fairness Act--and alternatives to non-disparagement clauses.

Each week, we'll take a look at the most interesting reputation management stories, answer your questions, and share valuable ORM tactics. In this week's episode:

• Erin Jones of Social Ink again joins me as guest co-host.
• We talk about companies sacrificing customer loyalty for a quick Black Friday profit - we're looking at you Best Buy!
• Ben Wills asks us to discuss the first steps for building a great reputation.
• And much more!

This week we discuss the problem with CEOs talking politics, Chilis feels the heat, and what domain names should you defensively register. All this and more coming your way. Once again, Erin Jones from Social Ink joins me.

Today we’re going to discuss whether Google has a negative sentiment bias, the problem with Samsung’s reputation, how to combat fake reviews and more. Oh, and Erin Jones of Social Ink joins me as guest co-host.