As podcasting becomes more competitive, a dedicated website isn’t just a nice-to-have — it’s a vital tool. In today’s episode of Podcast Insider, Mike Dell and Todd Cochrane revisit why having a podcast website can help you grow your audience, strengthen your brand, and create monetization opportunities.

In 2024 and beyond, a well-designed, functional website can set your show apart — but we’ll also cover reasons why you might not want one, depending on your goals and bandwidth.

Your Show’s Central Hub – Your Moonbase Alpha

It’s the best place to send your listeners.

If your show disappears from podcast apps, fans still know where to find you.

SEO (Search Engine Optimization)

Helps your show get discovered when people search for your topics or guests.

Lets you create more detailed, searchable show notes.

Branding

Total control over the look, feel, and voice of your brand.

Audience Engagement

Include a forum, contact form, or email signup to build community and keep in touch.

Monetization

Promote sponsors, sell merch or services, and even run ads like AdSense.

Bonus Content & Resources

Add blogs, video content, transcripts, and links to additional resources.

Web Analytics

Use tools like Google Analytics to understand your audience’s behavior.

A Place for Everything

Podcast players

Episode archive or playlist

Contact info

Announcements

Merch store

Ads and sponsor details

Your services and products

Time Constraints

Keeping a website updated does take effort.

Technical Skills

Not everyone is comfortable building a website — but it’s easier than you might think.

Cost

Domain registration and web hosting come with a price.

However, Blubrry includes a free podcast website with hosting.

Focus on Core Content

If you’d rather focus purely on the audio, that’s okay too.

Keeping It Simple

Sometimes simplicity is the best route.

Social Media Presence

If most of your audience engagement already happens on social media, a separate website may not be necessary.

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Stay tuned for more episodes and visit our website for the latest updates and resources.