Learn why resealable packaging is shaping consumer behavior and redefining convenience in this bite-sized episode of Packaging Today. Adam Peek dives into Red Bull's innovative resealable aluminum bottle, exploring how it can influence purchase decisions and elevate brand loyalty. From road trip-ready water bottles to screw-top wine, this episode uncovers the subtle yet impactful role design plays in our everyday lives. Tune in for 10 minutes of insights into the future of functional packaging!

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