The restaurant and bar industry continues to show resilience and adaptability in the face of ongoing challenges. According to the National Restaurant Association's 2025 State of the Industry report released on February 13th, the industry is projected to reach $1.5 trillion in sales this year, representing a 4% increase from 2024. This growth is driven by resilient consumer demand, experience-driven dining, and technological innovation.
The report also forecasts the addition of over 200,000 net new jobs in 2025, bringing total restaurant and foodservice employment to 15.9 million by year-end. This makes the industry the nation's second-largest private-sector employer. However, operators still face hurdles, with rising labor and food costs remaining top concerns.
In response to these challenges, many restaurants are embracing technology to improve efficiency and enhance customer experiences. Sweetgreen, for instance, is expanding its use of automation, with plans to have roughly 50% of its locations fully automated within five years. Similarly, Chipotle is testing new technologies like the Autocado, a cobot that cuts, cores, and peels avocados, and the Augmented Makeline for building digital orders.
Consumer behavior continues to evolve, with a growing emphasis on value and experience. The National Restaurant Association report notes that 90% of restaurant operators say their customers are more value-conscious than before. In response, many restaurants are expanding their loyalty programs, with 70% of operators reporting that such programs have helped boost customer traffic.
The off-premises dining trend remains strong, particularly among younger demographics. Delivery is driven by convenience and technology, with 82% of consumers expressing interest in ordering delivery more often if their finances allow. However, there's also a push to bring diners back on-site, with 90% of fine dining operators and 87% of casual dining operators stating that increasing on-premises traffic will be crucial to their success in 2025.
Supply chain challenges persist, with ongoing concerns about potential shortages and price fluctuations. The egg industry, for example, continues to face supply issues due to bird flu outbreaks, which could lead to delays in food production where eggs are a predominant ingredient.
As the industry navigates these complex dynamics, it's clear that adaptability, technology adoption, and a focus on value and experience will be key to success in the evolving restaurant and bar landscape of 2025.