The restaurant and bar industry is entering 2025 with cautious optimism, driven by easing inflation, a brighter consumer outlook, and lingering resilience among operators. According to Victor Fernandez, vice president of insights at Black Box Intelligence, the industry is in an upward climb, albeit a moderate one. Hudson Riehle, senior vice president of research for the National Restaurant Association, notes that 2025 will be an extension of 2024, with real growth but overall moderation.
Recent data supports this optimism. The National Restaurant Association's Restaurant Performance Index improved for the third consecutive month in October, returning to expansion territory. Restaurants also reported a net increase in same-store sales for the first time since December 2023. Additionally, restaurants and bars added approximately 3,700 new jobs in October 2024, according to the Bureau of Labor Statistics.
Consumer behavior is shifting, with a focus on convenience, quality, and differentiated experiences. According to Circana's Portalatin, the service aspect of foodservice still matters greatly to consumers, who crave a restaurant experience that stands out beyond decent food and palatable prices.
Technology is playing a significant role in the industry, with advanced software solutions becoming more accessible and restaurants increasingly adopting data-driven strategies. Artificial intelligence (AI) is shaping the industry, influencing every aspect of restaurant operations, from front-end tasks like order taking to back-of-house functions such as recipe development, cost management, and operational decision-making.
In terms of supply chain developments, AI is revolutionizing restaurants by optimizing procurement and supply chains to make them more efficient, intelligent, and sustainable. Restaurants are using predictive analytics tools to anticipate customer demand during peak seasons and minimize overstock and food waste.
Regulatory changes are also on the horizon, with more states and municipalities expected to implement stronger organics recycling laws in 2025, mandating food waste diversion for commercial food service operators.
Industry leaders are responding to current challenges by investing in advanced technologies and equipment, training, and unit growth. For example, restaurants are partnering with third-party delivery platforms to offer convenient delivery or curb-side pickup options, which have become critical for generating positive outcomes for customers and businesses.
In comparison to previous reporting, the industry is showing signs of recovery after a challenging 2024. According to the National Restaurant Association, 27% of operators expect to be more profitable in 2024, while 45% expect to be as profitable as they were in 2023. The association also notes that 22% of operators plan to open new locations in 2024, with limited-service operators more likely to expand than full-service operators.
Overall, the restaurant and bar industry is poised for moderate growth in 2025, driven by easing inflation, a brighter consumer outlook, and technological advancements. Industry leaders are responding to current challenges by investing in advanced technologies and equipment, training, and unit growth, and are focused on providing convenience, quality, and differentiated experiences to consumers.