The holiday shopping season is thought to be coming early this year so we're gearing up for an October kick off. We're continuing to conduct our environmental scan with the "T" in our PESTLE analysis which stands for technological factors.

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Restaurant Dive.com has shared some new research around just what customers are looking for in terms of operating standards and it connects nicely to a resurgence in car hop service. Listen to the briefing to hear about the latest research and why parking lot dining is making a comeback.

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Restaurants Canada.Org has posted some new research that reveals the new services and sales channels restaurants have introduced to survive the COVID-19 business loss. There are some fascinating points here and listen to the briefing to find out if this new way of doing business will continue post-pandemic.

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The holiday season will likely come early this year as consumers want to focus on uplifting topics and get a jump on their gifting to avoid shipping lag times. Our environmental scan today will look at how to gauge the societal shifts your consumers are experiencing as this will impact their shopping habits.

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As we look towards the fall and a potential dropping of Amazon Prime Day for week of October 5, we're looking at how to do a PESTLE analysis and examining the economic factors that may impact our go to market strategy.

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The PESTLE is a marketing tool used to conduct an environmental scan. Listen to the briefing to hear how to conduct a PESTLE and why the "P" in PESTLE or the political influences can have a profound impact on your holiday strategy. Here's advice on how to anticipate those factors.

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Rumour is that Amazon Prime Day will land in early October this year. This is the first of a series of briefings that will be a boot camp to get your business ready to ride the coat tails of an Amazon Prime retail holiday in October 2020.

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Here are the hashtag holidays that will be trending on social media for early August 2020.

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Wouldn't it be great if people could get your menu sent to them when they're searching for a restaurant online? It can happen. Listen to the briefing to hear how your Google My Business profile can showcase your menu.

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Amazon Prime Day is a mammoth retail holiday and it's being deferred to the fall this year. Listen to the briefing to hear when Amazon Prime is expected to drop and how its timing may impact your holiday sales.

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