Restless Native

"I came up with this idea—I want to do a podcast to help people find adventure through hunting in places from East to West. But I was afraid to do it." — Beau MartonikI get a lot of questions about how to start a podcast. Today, we have answers. This show is a podcast with a guy who started a podcast. Over the last few weeks, we’ve heard from some pretty large brands like Garmin and First Lite. We heard about those stories years down the road from when that first person, the founder, took that leap of faith to say “I want to do this.” All great companies at some point had someone who said I believe.Today we’re going to her from someone who is in that pivotal moment of trying to figure out when to jump. We’ll get to hear about what it takes to build a brand. And just how do you start that outdoors industry podcast.Beau’s story on Journal of Mountain HuntingBeau's WebsiteRestless Native is sponsored by GoWild. GoWild is the fastest growing social media and activity tracking platform for outdoors enthusiasts.With this platform, you can live track your hikes, scouts, hunts, archery practice and more. You can keep a log of all of your photos and stats for your elk, deer, fish, turkeys and whatever else you can think of. You can connect with likeminded people and learn from them! You can find and share recipes for your wild game. And you can win gear, totally free to you, along the way. GoWild just launched a partnership with NWTF, and along with that, we have a turkey hunting sweepstakes. You can click here to learn more, but just know we're sending two folks to Wisconsin for a turkey hunting trip of a lifetime! Find GoWild on Android or iPhone. And if you’re already there, we’d love a 5 star review. If you don’t think it’s worth 5 stars, you can message me on GoWild and tell me why, and we’ll make it right. Thanks to everyone on the GoWild team for their hard work, which makes this podcast possible.Download GoWild NowGoWild Partners with NWTF

"There is not a single person on our team who has an ego. We seek out opinions from so many people. We want feedback from the community. We want people to have a voice. I know I'm not an expert. We seek out the people in their respective fields—cooking, deer hunting, or whatever because we want to do it right. We want to do it, from a technology perspective, to do it 10 times better than anyone's ever done it before."— Zack GrimesI’ve known Zack Grimes for a long time. And we’ve been through a lot together. I mean heck, about six years ago, Zack got me fired. Just kidding, Zack. OK, well not really, I did get fired, and Zack was involved, but the company’s paranoia and ignorance isn’t Zack’s fault. We’ll get into this story a little bit.But he and I started off just a couple of young guys trying to make their way into advertising. When I first met him, I thought he had it all figured out. He’s incredibly bright. I mean, he’s seriously one of the smartest people I know. We had a lot of fun screwing up on someone else’s dime before we co-founded this company together. Today you get to hear about those successes, failures, and… Tacos.This podcast was not really brought to you by Mission Tacos, but the offer still stands that if Mission Tacos wants to pay us in tacos, we're interested. Also, Brad was wrong. Zack's always had a beard.Restless Native is sponsored by GoWild. GoWild is the fastest growing social media and activity tracking platform for outdoors enthusiasts.With this platform, you can live track your hikes, scouts, hunts, archery practice and more. You can keep a log of all of your photos and stats for your elk, deer, fish, turkeys and whatever else you can think of. You can connect with likeminded people and learn from them! You can find and share recipes for your wild game. And you can win gear, totally free to you, along the way. GoWild also just launched an integrated partnership with Garmin. You can log your activity from your Garmin devices, and if you’re on the fenix 5 plus series, you can use the GoWild app for Garmin to track your hunting, scouting, archery and hiking. Find GoWild on Android or iPhone. And if you’re already there, we’d love a 5 star review. If you don’t think it’s worth 5 stars, you can message me on GoWild and tell me why, and we’ll make it right. Thanks to everyone on the GoWild team for their hard work, which makes this podcast possible.Download GoWild NowGoWild Partners with NWTF

"There are all of these intangibles that accumulate around this experience of hunting, fishing or being outside. If you apply a number to whatever it is that you harvested, then that's the only thing you think about. Some of those intangibles become lost in the memory of the experience." — Capt. James NashWhen I first met James Nash last year at ATA, I just thought he was a cool guy who liked to hunt. He was a mutual friend of my buddy Cody. I had no clue I was talking to such an intelligent outdoorsman, and a recipient of two purple hearts.I’ve gotten to know James over the last year, mostly through GoWild, and on one of his appearances on Cody’s podcast, The Rich Outdoors. I’ve learned a ton just from following along with his content, and the conversations that spiral out from the threads he creates.I’m not sure if I’d call James outspoken, or if it’s more that he just calls it like he sees it. I like that about him. And I think you will, too.Show Links:Book - Wild OnesInstagram GoWild: Search “James Nash”6 Ranch OutfittersRestless Native is sponsored by GoWild. GoWild is the fastest growing social media and activity tracking platform for outdoors enthusiasts.With this platform, you can live track your hikes, scouts, hunts, archery practice and more. You can keep a log of all of your photos and stats for your elk, deer, fish, turkeys and whatever else you can think of. You can connect with likeminded people and learn from them! You can find and share recipes for your wild game. And you can win gear, totally free to you, along the way. GoWild also just launched an integrated partnership with Garmin. You can log your activity from your Garmin devices, and if you’re on the fenix 5 plus series, you can use the GoWild app for Garmin to track your hunting, scouting, archery and hiking. Find GoWild on Android or iPhone. And if you’re already there, we’d love a 5 star review. If you don’t think it’s worth 5 stars, you can message me on GoWild and tell me why, and we’ll make it right. Thanks to everyone on the GoWild team for their hard work, which makes this podcast possible.Download GoWild NowGoWild Partners with NWTF

“It’s been some luck. Some fate. But we have a really awesome crew and that’s been the most rewarding thing of this whole thing.”— Scott Robinson, First Lite Co-FounderYou may not know Scott Robinson by name, but I’ll bet you know his product. He’s the Co-Founder of the outdoor clothing company, First Lite. Through hard work, previous business experience and maybe, a little bit of luck, First Lite has really staked out its own piece of land within the hunting sector as a premier camo. Even if you’ve heard the founding story of First Lite before, we’re going to tackle this from a fresh and less discussed angle. For example, have you ever thought about how markets impact the price of what you’re buying? If the price of merino wool increases in New Zealand one year and drops the next, how should that impact your hunting clothing? We chat through the creation of the product, as well as the brand. Scott gives some insight into some new products, and then we get some basic advice from him, such as how to best layer for cold weather. Scott’s an incredibly smart businessman, as well as an impressive outdoorsman and athlete. You’re really going to like this episode. We even get into a hunting story or two at the end.First Lite WebsiteSportsmen's Alliance WebsiteRestless Native is sponsored by GoWild. GoWild is the fastest growing social media and activity tracking platform for outdoors enthusiasts.With this platform, you can live track your hikes, scouts, hunts, archery practice and more. You can keep a log of all of your photos and stats for your elk, deer, fish, turkeys and whatever else you can think of. You can connect with likeminded people and learn from them! You can find and share recipes for your wild game. And you can win gear, totally free to you, along the way. This week’s Giveaway is a $500 vacuum sealer from Weston. Last week’s was a sweet bow from Obsession. These are not just hat and shirt giveaways—they’re big-time giveaways going to real people every single week. GoWild also just launched an integrated partnership with Garmin. You can log your activity from your Garmin devices, and if you’re on the fenix 5 plus series, you can use the GoWild app for Garmin to track your hunting, scouting, archery and hiking. Find GoWild on Android or iPhone. And if you’re already there, we’d love a 5 star review. If you don’t think it’s worth 5 stars, you can message me on GoWild and tell me why, and we’ll make it right. Thanks to everyone on the GoWild team for their hard work, which makes this podcast possible. Download GoWild Now

"Influencer marketing is relatively new... One of the things I look for first in ever single influencer we work with, is do they have ..." — Josh Claflin, Digital Marketer. To hear his No. 1 thing, listen to this showOver the last few weeks we’ve unveiled a lot of behind the scenes content from GoWild. Today I have one of the better looks under the hood of outdoors marketing that you’ll hear.Brand content doesn’t happen like your personal content. It’s not spur of the moment. Brands have content calendars, copywriters, photographers, designers, strategists, account managers and, maybe most importantly, thousands and thousands of dollars at play here.There is no one philosophy on how to build a brand or spend a budget. Some people live and die by print ads and trade shows. Other brand managers may invest heavily in video content. But lately, there’s been a huge trend to push for influencers.What is an influencer? A lot of people would generically say it’s someone with a lot of followers. But my guest today is here to tell you having followers doesn’t make you a leader. Josh Claflin is very knowledgeable. He’s going to unveil some things some outdoor brands might not even want you to know. We’re going to get into how the social media sausage is made. And I will bet that for many of you, he’s going to open your eyes to tell you follower and vanity metrics don’t necessarily make you an influencer. Or even relevant. In fact, Josh is going to unveil the one thing his company looks for beyond your like counts, follower numbers and impressions. Try Out the New GoWild AppThis podcast is brought to you by GoWild. Track activity, find recipes, and maybe most fun of all? Log time for this podcast! Share your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversation. Download GoWild today. Did You Miss It? GoWild Partners with GarminOur team at GoWild has partnered with Garmin, one of the largest wearable companies in the world, to add some crazy functionality to GoWild. It is awesome. Don't miss the news in this recent news announcement. Restless Native is Sponsored by Houston Safari Club FoundationUPDATE: I will be at Houston Safari Club Foundation on Jan. 26! Message me on GoWild to meet up.Restless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.There are banquets and luncheons, auctions and more stuff than I possibly have time to tell you about right now. And as Joe said in his most recent interview, Houston is a great place to spend a weekend and grub.You know what the best part of all of this is? Your tickets and support of this expo help fulfill Houston Safari Club Foundation’s mission of preserving the sport of hunting through education, conservation and the promotion of our hunting heritage.The show is January 25 through the 27th in Houston Texas. I will be wandering the floor on January 26. Please send me a direct message on GoWild if you’re going to be there and we’ll meetup.Learn more at hscfdn.org/convention. Thank you to Houston Safari Club Foundation for all you do, and for sponsoring Restless Native.

“That’s what’s so exciting. Now, GoWild is legitimately a tool for telling your story and sharing information and awesome content. We can’t even dream of all the things they’re going to post.”— Chris Gleim, Co-Founder of GoWildToday has never-before-heard backstories, strategy and future plans for GoWild. The GoWild team just launched its biggest product update in the history of the company. On a drive to Kansas to meet with Garmin to present this product, my Co-Founder Chris and I talk through a lot of things, including our friendship, the product, my accent, hunting motives, food acquisition, the future of GoWild and much more.Normally I start off the show description with a quote, but here’s one to end it, too:“It’s awesome to think about the hunts you’ll have, and you’re going to be able to go back 10 years later and relive your heart rate with your GoWild account.”— Chris GleimTry Out the New GoWild AppYou can do all of the things we talk about, plus log time for this podcast. Share your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversationRestless Native is Sponsored by Houston Safari Club FoundationRestless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.There are banquets and luncheons, auctions and more stuff than I possibly have time to tell you about right now. And as Joe said in his most recent interview, Houston is a great place to spend a weekend and grub.You know what the best part of all of this is? Your tickets and support of this expo help fulfill Houston Safari Club Foundation’s mission of preserving the sport of hunting through education, conservation and the promotion of our hunting heritage.The show is January 25 through the 27th in Houston Texas. I will be wandering the floor on January 26. Please send me a direct message on GoWild if you’re going to be there and we’ll meetup.Learn more at hscfdn.org/convention. Thank you to Houston Safari Club Foundation for all you do, and for sponsoring Restless Native.

“Part of our vision is to build up a product line of products that can enhance the outdoor experience for the sportsman, but not take away from it.”— Chad VanCamp, Product Manager with GarminToday, January 9, GoWild launches a product with Garmin. This week, I'll be at the 2019 Archery Trade Association’s trade show in Garmin's booth to talk about this integration with the Garmin Connect IQ system. I'm sure over the next few weeks you’ll hear more about the product that we landed on. This interview is to bring you the people behind it, how we even got this relationship rolling and what’s so damn cool about it.Some of you probably know of Chad VanCamp. He’s become a frequent flyer on the Gritty podcast since the Xero bow sight came out last year. Chad and I got to be buddies once this whole thing got started, which is key to any good working relationship.I have to say thank you to Chad, as well as Nick, Audra and Jennifer for all of their help this last year. I know we came into this being small and honestly even a little unproven, but you all saw something in us and believed in team GoWild. I appreciate the opportunity to show you just how good my team can be. Team GoWild came together with Garmin to build an incredible product, and it’s one that I couldn’t have dreamed up alone. As a tech company, few things are more exciting than moving into unchartered waters, and that’s exactly where we are this week.Visit Garmin Website Watch the Garmin TeaserGarmin fenix 5X | Garmin fenix 5X Plus | Garmins fenix 5S | Garmin Tactix CharlieDownload GoWildThe GoWild app can be downloaded on iPhone or Android. Share your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversationRestless Native is Sponsored by Houston Safari Club FoundationUPDATE: I'll be in Houston on Jan. 26! Restless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.There are banquets and luncheons, auctions and more stuff than I possibly have time to tell you about right now. And as Joe said in his most recent interview, Houston is a great place to spend a weekend and grub.You know what the best part of all of this is? Your tickets and support of this expo help fulfill Houston Safari Club Foundation’s mission of preserving the sport of hunting through education, conservation and the promotion of our hunting heritage.The show is January 25 through the 27th in Houston Texas. I will be wandering the floor on January 26. Please send me a direct message on GoWild if you’re going to be there and we’ll meetup.Learn more at hscfdn.org/convention. Thank you to Houston Safari Club Foundation for all you do, and for sponsoring Restless Native.

"I said, ‘So you don’t know for 100% certainty that this bear is dead?’ He said no, and I told him we have a problem. All of the sudden, out of the corner of my eye, I see alders move, and out comes this wounded brown bear on a dead run, right for us."— Lyn Hoffman, Alaskan big game hunting guideThis show is crazy. We have bear charges. Golden eagle attacks. Tales of successful hunts, including moose, sheep, goats, bears, deer, pigs, coyotes, rabbits and god knows what else I’m forgetting. We hear about of hunting accidents, being stranded on a mountain for days after a bear attack, how Lacey motivated a gentlemen to seize the day in what would be his last mountain hunt ever. And we hear about Lyn and Lacey’s newest business, which gives you a chance to go experience Alaska and get these experiences first hand. Lyn and his wife, Lacey, stopped by the GoWild office recently, and we hit the studio with no particular plans or direction for the conversation. What unfolded is a series of tales mostly from just a single hunting season that showcase why the Hoffman life might just be the best life.If you’re not hyped to listen to this already, I don’t know what else to say to get you there. I won’t even try. On a separate note, I don’t know why any time I do impressions of someone my voice is always a redneck dude. I guess it’s just what I know best. It’s pretty much my voice for all impressions, so don’t be offended. After the interview I’m going to talk about a little something that gets revealed in this podcast, so stick around for my recap and rambling at the end. GoWild users will especially enjoy that. This is a long one, so I’ll see ya on the other side in a few hours. Don’t worry, it’s worth it, and I guarantee you’ll end this show and want more stories from Lyn and Lacey, and I’m willing to bet you don’t even realize how much time has passed.Garmin TeaserPig videoGrayling fishing in AlaskaHoffman Life InstagramDownload GoWild to follow the HoffmansLog Time for this Episode on GoWildShare your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversationRestless Native is Sponsored by Houston Safari Club FoundationRestless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.There are banquets and luncheons, auctions and more stuff than I possibly have time to tell you about right now. And as Joe said in his most recent interview, Houston is a great place to spend a weekend and grub.You know what the best part of all of this is? Your tickets and support of this expo help fulfill Houston Safari Club Foundation’s mission of preserving the sport of hunting through education, conservation and the promotion of our hunting heritage.The show is January 25 through the 27th in Houston Texas. I will be wandering the floor on January 26. Please send me a direct message on GoWild if you’re going to be there and we’ll meetup.Learn more at hscfdn.org/convention. Thank you to Houston Safari Club Foundation for all you do, and for sponsoring Restless Native.

"I said, ‘So you don’t know for 100% certainty that this bear is dead?’ He said no, and I told him we have a problem. All of the sudden, out of the corner of my eye, I see alders move, and out comes this wounded brown bear on a dead run, right for us."— Lyn Hoffman, Alaskan big game hunting guide

This show is crazy. We have bear charges. Golden eagle attacks. Tales of successful hunts, including moose, sheep, goats, bears, deer, pigs, coyotes, rabbits and god knows what else I’m forgetting. We hear about of hunting accidents, being stranded on a mountain for days after a bear attack, how Lacey motivated a gentlemen to seize the day in what would be his last mountain hunt ever. And we hear about Lyn and Lacey’s newest business, which gives you a chance to go experience Alaska and get these experiences first hand.

Lyn and his wife, Lacey, stopped by the GoWild office recently, and we hit the studio with no particular plans or direction for the conversation. What unfolded is a series of tales mostly from just a single hunting season that showcase why the Hoffman life might just be the best life.

If you’re not hyped to listen to this already, I don’t know what else to say to get you there. I won’t even try.

On a separate note, I don’t know why any time I do impressions of someone my voice is always a redneck dude. I guess it’s just what I know best. It’s pretty much my voice for all impressions, so don’t be offended.

After the interview I’m going to talk about a little something that gets revealed in this podcast, so stick around for my recap and rambling at the end. GoWild users will especially enjoy that.

This is a long one, so I’ll see ya on the other side in a few hours. Don’t worry, it’s worth it, and I guarantee you’ll end this show and want more stories from Lyn and Lacey, and I’m willing to bet you don’t even realize how much time has passed.

Garmin Teaser

Pig video

Grayling fishing in Alaska

Hoffman Life Instagram

Download GoWild to follow the Hoffmans

Log Time for this Episode on GoWild

Share your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversation

Restless Native is Sponsored by Houston Safari Club Foundation

Restless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.

Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.

This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.

“Those relationships are key. You might have to sort through a bunch of people to find those relationships, but that’s where the time should be spent, because then it doesn’t matter what the market does, because you have quality relationships with people through social media.” — Huntz Colburn, Backcountry Digital FounderToday’s guest specializes in SEO, PPC, CPM, ROI and a whole bunch of other things that would probably make some of you say WTF. We’re talking high level. But we’re also talking how to get a brand off the ground, how to start selling a product with limited knowledge. Huntz is an analytical angler and hunter who recently started his own marketing agency to tackle the gaps found in the industry. But it all started with a Facebook group called Monkey Pickles. Huntz Colburn is sharp. This guy envisioned a digital landscape that would empower local fly fishing or archery shops to take their expertise beyond their hometown, which is certainly a seasonal opportunity, and expand that to the Internet and take it 365 days a year. Huntz’ story inspires me. I love hearing how passionate he is, not only about technology or marketing, but about helping small organizations build upon their bottom line to grow. This interview with Huntz is a true deep dive into how-tos and tactics, and it is a technical chat, but I think you all who have been long-time listeners to this show will appreciate it. Huntz has great advice on running a business, doing it ethically, how to talk to customers, and how to look at your data. And he does it in a way that’s entertaining. It’s educational And it’s just really good info.We’ll bring this all back around to the outdoors. Huntz closes with his story into hunting and fishing, and he’s grounded in some really great values. I know this is a technical show for some of you, but it’s also rare to hear such a transparent perspective. Huntz doesn’t worry about being PC—if it’s a bad marketing tactic, it’s a bad tactic.Backcountry DigitalLog Time for this Episode on GoWildShare your thoughts, support, or points of contention by logging time on GoWild. Logging time is fun and lets you join in on the conversation.Restless Native is Sponsored by Houston Safari Club FoundationRestless Native is brought to you by Houston Safari Club Foundation. This organization is a great supporter of hunters and conservation, and I am proud to partner with them.Hunting and conservation, what’s not to like, right? If you agree, great. Then I want you to come on to Houston, Texas with me to attend the Houston Safari Club Foundation’s Convention and Hunting Expo.This is a great chance for a family trip or a break away with the buddies. The convention is a celebration of wildlife, wild places and the hunting lifestyle we all love. It has thousands of visitors and exhibitors coming from all over the globe for a three day exposition. Beyond the convention, you can experience some amazing entertainment, with performances from folks like Corey Morrow, Rickey Davis and Billboard chart-frequent flyer, Kevin Fowler.There are banquets and luncheons, auctions and more stuff than I possibly have time to tell you about right now. And as Joe said in his most recent interview, Houston is a great place to spend a weekend and grub.You know what the best part of all of this is? Your tickets and support of this expo help fulfill Houston Safari Club Foundation’s mission of preserving the sport of hunting through education, conservation and the promotion of our hunting heritage.The show is January 25 through the 27th in Houston Texas. I will be wandering the floor on January 26 and possibly the morning of the 27th. Please send me a direct message on GoWild if you’re going to be there and we’ll meetup.Learn more at hscfdn.org/convention. Thank you to Houston Safari Club Foundation for all you do, and for sponsoring Restless Native.