Restoration Rundown Podcast

The development and utilization of AI in the Restoration Industry is moving at breakneck speeds - already taking over any of the processes you see on a day to day basis with carrier developed models and chat bots. We are in a pivotal moment in the Restoration industry where if we do not adapt, we will die. IN this episode, I am are joined today by Doug Weatherman the COO of Rare Restoration who is here to offer an "AI Dooms Day Prep Kit" for Restorers in this ever evolving AI powered world.

In some recent articles, Google has been leaving behind a trail of breadcrumbs in regards to your Google Business Profile optimization. In more than one instance, they have been subtly encouraging users to upload videos to their Google Business Profile. So, what does this mean? It simply means that Google wants more video content, and if you give them what they want, you may be rewarded with better visibility. In this episode we talk about how to capitalize on this trail of breadcrumbs to get the visibility and rankings your Restoration Business needs to succeed and stand out amongst your local competitors.

In today's episode we are joined by Kayla McGowan, the new Editor-in-Chief of R&R Magazine. Kayla walks us through her journey in the industry and talks about the R&R Magazine's upcoming Experience Conference and Trade Show Aril 8-10th in Punta Gorda Florida. To learn more visit randrmagonline.com/the-experience-conference.

Are you attending the Experience Conference in Punta Gorda? The come see me speaking live for the 2025 No BS Internet Marketing Plan for Restoration Contractors education session on Wed. April 9th at 9:30 AM!

2024 was one heck of a year! You may have noticed a lot of changes when it comes to your digital presence, and we are here to tell you that you are not the only one. If your business is online, chances are you were affected by these changes in some way, shape, or form, and we think it's important for all of you out there to know exactly what has changed and how your Restoration Business can adapt to use it to your advantage.

I'm joined by Nikki from our team at Ironclad Restoration Marketing for this 2024 recap, where we will talk about some of the major changes we all experienced last year- from LSA and GBP maintenance and management to exploring the AI Overview and what it means for your Restoration Company's rankings and visibility, and everything in between.

In this very special, 100th episode of the Restoration Rundown, I am super excited to present the 2025 Internet Marketing Plan for Restoration Contractors. With the help of some very special guests and experts in their respective fields here at Ironclad, this episode is everything you need to know when it comes to getting leads for your Restoration Business from the internet minus the fluff and B.S. you’re probably accustomed to hearing when it comes to marketing your business.

This episode is based on real world case studies of how we help our clients increase their sales by properly leveraging SEO, Google Business Profile/Maps Optimization, PPC/LSA, Websites, Social Media, and Paid Online Marketing. Now dive in and get ready for the Rundown!

In this episode, I sit down with Rocky Hensley, founder of 1 Tom Plumber to uncover the strategies and stories behind his success in the restoration industry. From humble beginnings to building and selling multiple businesses, Rocky shares his inspiring journey marked by resilience, grit, and a relentless drive for growth. Tune in to learn how he’s transformed challenges into stepping stones, developed powerful systems for scaling, and built a thriving franchise model with 1 Tom Plumber. This is a must-listen for restoration business owners and aspiring entrepreneurs looking to take their companies—and their mindsets—to the next level.

In this episode I am joined by my main man, JC, the COO of Ironclad Restoration Marketing as he gives us an overview of what it takes to rank your Restoration Business on page 1 of Google with a live video analysis of whos doing it right and who needs some improvement. Buckle up and get ready for this amazing episode!

Google Announces HUGE Change coming to Local Service Ads!!! In this podcast short, I talk about a major change to Google LSA program that is coming November 21st 2024!

In the throes of disaster, restoration companies are the unsung heroes, swooping in to salvage homes, businesses, and peace of mind. As more and more of these modern-day saviors appear, standing out becomes not just a priority but a necessity. That’s where digital marketing steps in like a trusted ally. Today, I’ll walk you through seven proven digital marketing strategies guaranteed to elevate your restoration business. Ready for the climb? Let’s begin.