Keith explores the psychology behind using familiar sayings to make pivotal points in ways that stick.

 

He bases his theory on the idea that people embrace old adages because they have roots in their childhood, and bring a level of comfort to the conversation, making the speaker seem naturally trustworthy.

 

Trust is vital in the courtroom, and can easily make or break a case.

 

The conversation is between Keith and Jason Ingber, Director of Legal Services at Morgan & Morgan of LA.

 

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