Retailers are betting big on buy online, pick up in store, or BOPIS, but the economics are more complicated than they look. In this episode, Lucas and Luna break down why the channel is booming, how it reshapes store labor and inventory, and why the profit math depends on whether customers add an impulse purchase once they're inside. They walk through real examples from big-box chains, grocery, and apparel, and discuss the 'dark store' problem of dedicated pickup areas that cannibalize sales floor space. They also consider the future: is BOPIS a bridge to something else, like curbside pickup for everything, or a permanent part of retail's new operating model? With a nod to the show's listener-supported status, they keep the conversation grounded in what retailers are actually doing in 2026. If you've ever wondered why your local store's pickup corner is getting bigger, or why the app told you your order was ready but you had to wait, this episode explains the forces at play.