As of mid-2026, roughly 60% of major retailers fulfill at least some online orders directly from store shelves, not warehouses. This episode explores how this operational shift is rewriting inventory management, labor allocation, and the very definition of a retail store. Using concrete examples from Target, Macy's, and other chains, we break down the benefits—faster delivery, lower warehouse costs, better inventory turnover—versus the daunting challenges: real-time stock accuracy, the risk of in-store stockouts, and the need to retrain store associates as pickers. We also dig into the technology requirements, especially RFID and order management systems, that make ship-from-store viable at scale. If your business runs stores or sells through them, this is the operational reality of 2026.