Episode 129 of Retail Conversations with Fexingo. Lucas and Luna unpack Aldi's no-loyalty-card strategy and how it delivers prices 20-30% lower than traditional grocers. They break down Aldi's operational efficiency: 90% own-brand products, a streamlined 1,600-SKU assortment versus a typical supermarket's 30,000, and a store model that requires just 3-5 employees per shift. The hosts compare Aldi's approach to Trader Joe's private-label success and Walmart's everyday low pricing, noting that Aldi's model actually saves shoppers time as well as money. They discuss whether loyalty cards create false loyalty and how Aldi's limited selection reduces decision fatigue. Plus a surprising data point: Aldi customers complete their shopping in 15-20 minutes on average, versus 41 minutes at a traditional supermarket. A focused look at how subtraction — fewer choices, no coupons, no apps — can beat the industry giants at their own game.