In this episode of Retail Media Unboxed, we sit down with Annie Symonds, Strategy Director at Initials CX, to explore the ever-evolving world of retail media. From breaking down its definition to discussing the latest trends, Annie shares expert insights on how brands can fully leverage retail media to drive conversions, build brand equity, and integrate it into a seamless omnichannel strategy.

Annie dives into the do’s and don’ts of retail media, the importance of breaking down internal silos, and why creative execution is just as critical as data-driven targeting. Plus, hear her take on the future of retail media—how AI, off-site expansion, and the consolidation of networks will shape the industry in the coming years.

If you’re looking to optimize your retail media strategy and gain a UK perspective on this fast-growing space, this episode is packed with valuable takeaways.

In the inaugural episode of Retail Media Unboxed, we sit down with Cara Pratt, SVP, Kroger Precision Marketing at 84.51˚, to explore the evolution of retail media and its growing influence on the advertising industry. Cara breaks down how Kroger leverages data from its 96% loyalty-connected sales to create precision-targeted media strategies, why first-party data is becoming the gold standard for marketers, and how brands can drive meaningful engagement with customers. We also discuss the role of trust in loyalty programs, the shift towards channel-agnostic advertising, and the future of data-driven marketing in a privacy-first world. Tune in for an insightful deep dive into one of the most exciting spaces in modern advertising!

Welcome to Retail Media Unboxed—the podcast that goes behind the scenes of the fast-evolving retail media industry. In this 1-on-1 interview series, we sit down with top industry experts to unpack the trends, insights, and strategies shaping the future of retail and advertising.

Whether you’re an advertiser looking to maximize ROI, a brand manager navigating retail channels, or a curious marketer eager to stay ahead, this is your go-to guide for mastering the intersection of commerce and media.

Join us for unfiltered conversations, actionable takeaways, and a fresh perspective on the world of retail media.

Retail Media Unboxed debuts January 2025.