Alex Galkin, CEO and founder of Competera, delves into the complex world of AI-powered retail pricing. Discover how machine learning and Big Data are revolutionizing price optimization, enabling retailers to move beyond price elasticity and embrace contextual, personalized pricing strategies.

Galkin shares insights with Chris and Anne on the five levels of price maturity, highlighting the importance of a data foundation and customer behavior in driving profitable pricing decisions.

Learn how industry leaders are leveraging advanced techniques such as LTV optimization, and explore the impact of AI-generated reports, retail media, and price reviews on the future of pricing.

From navigating inflation and recession to the unique challenges of cruise line pricing and the rise of TikTok shopping, this interview is a must-watch for anyone interested in the cutting-edge of retail technology.

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Thaddeus Segura, Vice President of Data Products & Algorithms at Wiliot joins Chris and Anne for the latest installment of their Retail Technology Spotlight Series to discuss how Wiliot’s Bluetooth-connected tags provide real-time inventory management, freshness monitoring, and omni-channel fulfillment solutions, offering advantages over traditional RFID technology.

In this podcast, Chris and Anne go deep with Thaddeus on:

• How Wiliot’s IoT tags work and their advantages over RFID technology
• The low cost of ownership and easy deployment of Wiliot’s tags compared to RFID
• Applications of Wiliot’s tags in freshness monitoring, temperature tracking, and omni-channel fulfillment
• The importance of total cost of ownership when evaluating retail technology solutions
• The future of IoT in retail and the potential for a true ambient environment with Bluetooth connectivity

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Ovative’s Beth McKigney and Troy Neidermire join Chris and Anne for the latest installment of their Retail Technology Spotlight Series to discuss how shifting to unified marketing measurements, like Enterprise Marketing Return (EMR), can help retailers and brands optimize budget allocation, incrementality, and overall business outcomes.

In this podcast, Chris and Anne go deep with Beth and Troy on:

• The limitations of overly relying on legacy metrics like ROAS
• How to implement a holistic “full funnel” approach
• Properly valuing funnel efforts, particularly at the upper funnel
• Establishing a testing framework to generate the right lessons learned
• And how to get stakeholder buy-in through metrics tied to revenue and customer file health

To reference any of the materials discussed during this podcast or to get in touch with Beth and Troy, please see below:

• Ovative’s EMRGE: ovative.com/emrge/
• Ovative’s People: ovative.com/people/
• Ovative’s The Lead: Conversations That Matter: ovative.com/insights/the-lead-measurement/
• Ovative’s EMR Power Rankings: ovative.com/insights/2023-emr-power-rankings/
• Get in touch with Beth: [email protected] (email) or linkedin.com/in/bethmckigney/ (LinkedIn)
• Get in touch with Troy: [email protected] (email) or www.linkedin.com/in/troy-neidermire-4832491b/ (LinkedIn)

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Tom Burgess, the President of SnippMedia, joined Anne and Chris to share his thoughts on how CPGs can attribute in-store retail purchases by leveraging banks’ loyalty programs, and how retailers can also plug these same loyalty programs into their retail media networks.

In this podcast, Chris and Anne go deep with Tom on:

• The history of bank card loyalty programs and attribution
• How new digital media channels can power attribution by connecting banking apps and retail purchases
• How payments media allows banks to offer targeted deals and cash back to incentivize their card usage
• How CPGs, in particular, can now reach bank loyalty program members with offers at the point of purchase on their banking apps
• And ultimately how the whole process simplifies digital attribution by connecting ad views to store purchases

With 60 million engaged consumers on banking apps, payments media represents the potential for retail media to expand in innovative directions, linking financial services to in-store buying in a new win-win structure.

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Shoptalk's Krystina Gustafson and Joe Laszlo joined Anne and Chris to field pointed questions about this year's Shoptalk 2024 agenda.

In this podcast, Chris and Anne put Krystina and Joe on the spot about:

• How they plan to cover and present the topic of AI
• How important omnichannel or "unified commerce" fundamentals will be in this year's track session design
• Whether employee safety and shrink will be a more overt focus of this year's show
• How Shoptalk plans to focus on helping store level employees
• The big "what to do about" retail media
• And whether this will finally be the year sustainability initiatives break through and make a lasting impact

You won't find a more candid and honest dialog about what to expect at Shoptalk 2024 than right here!

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Eagle Eye CEO and former Tesco executive Tim Mason joined Anne and Chris to share his thoughts on how retailers can leverage customer data, personalized promotions, and new technologies to strengthen loyalty and drive incremental sales.

In this podcast, Chris and Anne go deep with Tim on:

• The history of Tesco’s clubcard
• Omnichannel personalization
• AI analytics
• Actionable tips on winning through customer relationships
• Point-of-Sale integrations
• Optimal product assortments
• And how to create long-term strategic retail partnerships

*Sponsored Content*

Onebeat VP of Retail Strategy, Greg Arthur, joined Chris and Anne to share how leveraging AI for inventory optimization can help retailers maximize sell-through rates and profitability.

In this podcast, Chris and Anne go deep with Greg on:

• Self-adjusting, short-term algorithms for granular inventory level predictions
• Allocating the right inventory across stores and channels
• Reducing markdowns and carryover stock with data-driven replenishment
• Achieving higher sales velocities and sell-through rates
• Streamlining onboarding with quick proof of value simulations
• Real Success stories of boosted sales and margins with less total inventory

This video highlights smart approaches to retail inventory planning using AI and machine learning for better results.

To learn more about Onebeat, visit 1beat.com

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In this episode of the Omni Talk Retail Technology Spotlight Series, Chris and Anne discuss an innovative approach to improving last-mile delivery with Buncha CEO Bharat Pulgam.

They explore how Buncha leverages scheduled time windows, refrigerated vehicles, and W-2 drivers to drive value, quality of service, and sustainability in last mile grocery delivery.

Bharat outlines Buncha's milkman-style model, order aggregation technology, and white-label partnerships with retailers seeking reliability, affordability and delighted customers.

Tune in to learn how thoughtful consolidation and scheduling could unlock a win-win for both consumers and retailers.

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Get an inside look at the Manifest 2024 supply chain conference happening in February in Las Vegas. Tanzil Uddin, SVP of Production at Manifest, joins us to highlight keynote speakers, programming tracks, exhibits, and networking opportunities at this must-attend event for end-to-end supply chain professionals.

With over 300 exhibitors, 40+ supply chain CEOs and CSCOs presenting across 3 days, and 5000 attendees from 50 countries, Manifest 2024 is shaping up to be a premier gathering for those in logistics, procurement, manufacturing, transportation, warehousing, and more. Don't miss special kickoff summits, innovation showcases, a dynamic expo hall featuring the latest technologies, plenty of networking, and more reasons why Manifest Vegas has doubled in size since last year.

Register today at https://www.manifestvegas.com/OmniTalk

*Sponsored Content*

TGW’s Vice President of Business Development, James Osborn, joined Chris and Anne to continue the ongoing education around the topic of microfulfillment.

In this podcast, Chris and Anne go deep with James on:

• A good working definition of microfulfillment (i.e. between 500 and 1,000 orders per day)
• The key differences between microfulfillment and grocery operations in the U.S. vs. Europe (e.g. European stores are much smaller, which increases picking efficiency)
• Considerations for colocation vs. dark stores
• How to use backroom automation for multiple purposes
• And, most importantly, how to avoid the common mistakes that make mircrofulfillment projects fail and, even worse, disappoint your customers

*Sponsored Content*