She quit her 9–5, saw a gap in the market, and built a brand women can’t stop talking about. Lexi Cuillard didn’t have a business plan or a background in fashion—what she did have was a bold idea, relentless drive, and a front-row seat to what it takes to build something real.

In this episode, the founder of Kaxi Co breaks down how she went from assistant to CEO, what she’s learned about taking risks, and why listening to your gut (and your customers) can change everything.

This episode was a standout for a reason—one of our most loved and shared interviews to date. We’re bringing back Lexi Cuillard’s story for anyone who missed it the first time (or just needs the reminder that risk pays off).

Overcoming Fear of Failure. 

"Find somebody that makes the thing you want to sell." – Connor Macarthur, President of Mission Belt

In this episode, Anna and Kassi dive deep with Connor into what it really takes to launch: using your network, embracing uncertainty, and not letting fear of failure stop you from making moves.

You don’t have to do it alone. The people you know might have exactly what you need — you just have to start.

Watch the full episode now and subscribe for more insider conversations every week!

“We’re not chasing trends—we’re building something that lasts.” — Mike Alexander

Mike Alexander, CEO of Borboleta Beauty, joins Jeremy Brockbank to talk about building a brand with depth, not just speed. They dive into how Borboleta is scaling through strategy, education, and intentional retail presence—while staying true to what matters most.

From leading a strong team to turning retail into a storytelling platform, Mike shares a grounded, thoughtful approach to long-term growth—and the mindset shifts that come with it.

“There’s no secret formula—we just refused to stop.”

In this episode, the founders of Ivy City Co—Natasha Thomas, Whitney Smith, and Madeline Hamilton—sit down with Jeremy Brockbank and Bri Ray to unpack the real story behind one of the fastest-growing fashion brands in the country.

They talk about launching without industry connections, growing a team from scratch, and how staying relentlessly focused on the customer has shaped every decision—from design to operations to scale. It’s not about perfection—it’s about persistence, learning as you go, and never losing sight of your why.

If you're building something meaningful and ambitious, this conversation is a blueprint worth hearing.

#VolcanicRetail #RetailCollective #IvyCityCo #ModernRetail #BrandGrowth #FounderJourney #BuiltDifferent #NextGenRetail

Matty Gay, Co-Founder of Primo Golf, joins us to talk about how they built one of the most talked-about brands in modern golf. From getting roasted in Facebook comments to leading a style shift in a traditional sport, Primo didn’t play it safe—and that’s exactly why it worked.

We dive into the early days of launching with nothing but joggers and a camera, how they handled the backlash, and the moments that made them realize they were onto something big.

This episode is a front-row seat to building a brand with confidence, content, and controversy.

There’s no better way to kick off Season 2 than with Jeff Durham.

There’s no better way to kick off Season 2 than with Jeff Durham. He’s not just talking about the industry—he’s challenging it. From the untapped potential of women in business to the real reasons brands struggle, Jeff breaks it down with honesty and experience. This conversation was more than just insightful—it was personal. And for us, it’s exactly why we're taking Retail War Games nationwide.

📍 Full episode available on YouTube, Spotify, Apple Podcast—Season 2, Episode 1 of Retail War Games is live

#RetailWarGames #JeffDurham #VolcanicRetail #GimmeBeauty #CPGLeadership #WomenInBusiness #Season2Launch #RetailPodcast

In this episode, Brian Garofalow, CEO of Skullcandy, shares his journey from his roots in Southern California to leading a globally recognized brand. He reflects on his early days snowboarding in Big Bear, building a career in action sports marketing, and working with iconic brands like DC Shoes and Ruca. Brian discusses the importance of staying authentic to a brand's heritage while navigating modern challenges in direct-to-consumer retail and social media. He emphasizes the value of fostering community, staying innovative, and maintaining a strong point of view in competitive markets.