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RetailCraft 53: "Rethink, reimagine, renew" - in conversation with Gertin Schraa, Head of Sustainable Sales, Dyson
Ian Jindal speaks with Gertin Schraa Head of Sustainable Sales at Dyson, about the company's heritage, innovative approach to sustainability, and the challenges and opportunities in the refurbishment market. Gertin shares insights into consumer behaviour, the importance of quality standards in refurbishment, and the role of sustainability in sales strategy. He also discusses his career journey, Dyson's global operations, and the future growth opportunities within the company.
- Dyson's philosophy is to rethink, reimagine, and renew.
Chapters
00:00Introduction to Dyson's Heritage and Philosophy
02:51Gertin Schaaf's Role and Sustainable Sales at Dyson
05:56Refurbishment Strategy and Market Focus
08:50Consumer Behavior and Sustainability Trends
12:12Refurbishment Process and Quality Standards
15:00Global Operations and Regional Differences
18:11Key Performance Indicators in Sustainable Sales
20:57Career Journey and Transition to Dyson
24:08Future Opportunities and Growth at Dyson
-- Run time: 38 minutes
INFORMATION:
[ 🖥️ ]
Dyson - https://www.dyson.co.uk/
[ 👨👧 ]
Gertin Schraa: https://www.linkedin.com/in/gertin-schraa-17b8595/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
[ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal
View all episodes
By Ian JindalIan Jindal speaks with Gertin Schraa Head of Sustainable Sales at Dyson, about the company's heritage, innovative approach to sustainability, and the challenges and opportunities in the refurbishment market. Gertin shares insights into consumer behaviour, the importance of quality standards in refurbishment, and the role of sustainability in sales strategy. He also discusses his career journey, Dyson's global operations, and the future growth opportunities within the company.
- Dyson's philosophy is to rethink, reimagine, and renew.
Chapters
00:00Introduction to Dyson's Heritage and Philosophy
02:51Gertin Schaaf's Role and Sustainable Sales at Dyson
05:56Refurbishment Strategy and Market Focus
08:50Consumer Behavior and Sustainability Trends
12:12Refurbishment Process and Quality Standards
15:00Global Operations and Regional Differences
18:11Key Performance Indicators in Sustainable Sales
20:57Career Journey and Transition to Dyson
24:08Future Opportunities and Growth at Dyson
-- Run time: 38 minutes
INFORMATION:
[ 🖥️ ]
Dyson - https://www.dyson.co.uk/
[ 👨👧 ]
Gertin Schraa: https://www.linkedin.com/in/gertin-schraa-17b8595/
Ian Jindal: www.linkedin.com/in/ianjindal/ and www.twitter.com/ianjindal
[ 📷 ] (c) Ian Jindal / www.instagram.com/ianjindal
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