Retention Based Practice™ with Dr. Jamie Richards

Who wouldn't love a steady stream of new patients coming directly from your existing wonderful and engaged practice members?

While new patients are the lifeblood of your practice, referred new patients are the cream of the crop.

How are you generating more referrals?

Experience.

Results.

Professionalism.

Kindness.

These are all top level attributes that need to be in place and cultivated.

But how easy are you making the referral process?

For both the patient and for their referral?

On today's episode of Life By Design For Chiropractors I review a new, successful, referral process we've launched in our gym and practice.

What I Covered

• How practices typically manage referrals and why it's antiquated in most cases.
• A process I stumbled into and now, with proper development, is gaining glowing reviews (and referrals) from our patient base.
• Action steps you can take immediately to set up your own in house referral system.

It was the best of times.

It was the worst of times.

It was the age of wisdom.

It was the...

You probably get the idea.

In "Chiro" world, the preached purpose is to see as many people as possible and create a subluxation free world.

That means doing whatever it takes to see more people and "serve" more people.

It's a statement that's been screamed from the stage and now social media, since the dawn of Chiropractic times.

But...

Is an ever growing practice really the only practice worth its salt?

Could it even be in opposition to a fantastic life for the Chiropractor themselves?

Over the past few years a pattern has emerged among clients, docs we've consulted with and I've even experienced in my own practice.

There are two practices a subluxation centred doc should consider.

On today's episode of Life By Design For Chiropractors, I discuss them both.

What I Covered

• What are the two types?
• What are the pros and cons of each?
• The "limbo" most docs are in and why it's the worst place to be.
• How to start making a decision and what to expect with each direction.

I love Reggie Gold.

If you don't know who this person is, and that's becoming more and more possible, you need to expose yourself as much Reggie content as possible.

The one caveat, and I may rub some chiropractors the wrong way with this statement, is to be wary of his business model.

It's a bust and honestly, terrible.

That said, Reggie was a fantastic communicator.

His clarity regarding The Third Paradigm of Chiropractic and how to help the public understand is second to none.

One of the recordings that stuck with me and continues to influence our Day One - Two process are his "3 Questions".

The "3 Questions" seem simple, but when you deconstruct them, they're actually quite genius.

On today's episode of Life By Design For Chiropractors, I break down Reggie's "3 Questions".

What I Covered:

• What is Third Paradigm Chiropractic?
• What's the context of the "3 Questions?"
• How the "obvious" answer to question one sets the stage and why it's important.
• The look you'll get after question two and what the answer will tell you about the patient's current understanding.
• Question Three is almost too bold to ask but it's valuable to understand the sentiment.

Have you ever caught yourself making this statement?

"It's always something!"

Typically it comes at a time of stress or overwhelm, a time when you're ready to throw your hands up in the air and give in.

The sentiment is, of course, a negative one.

An endless loop of challenges, uncertainty and the lack of confidence you can overcome them.

"It's always something!"

You're right, it is always something.

Once you accept that as truth, everything else that follows will change.

On today's episode of Life By Design For Chiropractors I share a new perspective and subsequent action plan.

What I Covered

• Where to begin if you find this statement to be a recurring one.
• What type of problems are worth your time, effort and energy?
• The direct benefit of ever expanding problems.
• How to modify your daily narrative and turn it into a strength instead of a distracting weakness.

I don't know many people who enjoy being rejected.

Me included!

In my experience, that fear of rejection is even more pronounced in Chiropractors.

Unfortunately, that was likely a bad career choice for many as Chiropractic is rejected on the regular.

What if there was a way to not only minimize the fear and feelings associated with rejection and completely turn the tables but in most cases, make it non existent all together.

On today's episode of Life By Design For Chiropractors, I share one of my favourite headspace hacks.

Enjoy!

What I Covered

• Why you feel rejected in the first place.
• The long term impact of rejection, not just on your practice, but on your life.
• How to start turning the tables and set a barrier YOU control, not the patient.
• The future of your practice when built on this one headspace hack.

One way to stack the deck in favour of the highest quality sleep experience is to craft the perfect restoration routine.

A routine is a series of actions done repeatedly.

Not all routines are helpful, or move you towards a predetermined goal, they're simply routines due to repetition.

You'll see routines, even rituals, a more intentional form of routine, among many high achievers across a variety of professions.

What makes routines so impactful is the ability to automate them and require little to no willpower.

This makes consistency easier and as such, the opportunity for a maximum return even more likely.

On today's episode of Life By Design For Chiropractors I shared my Perfect Restoration Routine in hope it would spark you to do the same!

What I Covered:

• A 4 step process to creating a routine. This can be applied to anything, not just sleep!
• How to best prepare your body to maximize sleep quality and set the stage for productivity.
• What are the nutrient needs involved to enhance restorative sleep?
• The two additions I made to my sleep hygiene in the past 6 months that have been making a surprising and positive impact.

Does everything matter?

As far as my practice goes, I once believed that it did.

That was until Mike stepped in to save me from myself once again.

That belief was causing burnout, stress and frustration.

It was an impossible standard to achieve and keep up.

But...

I knew something about the concept was true.

Turns out it was a simple but profound fix.

It was the addition of one single word.

Everything that matters, matters.

On today's episode of Life By Design For Chiropractors we unpackage this can of worms.

What I Covered:

• What exactly happened when everything across my entire life "mattered?"
• What changed with the addition of one word?
• Examples of things that could matter to your practice and if they do, what to do about them.
• Why this mantra should light a fire you!

Standard fare among Chiropractic Coaches is the spousal invite.

Do you invite the spouse?

Do you make it mandatory?

What if they decline?

What if they agree, but show up alone?

In my world four ears are much better than two and having a spouse or someone involved in the prospective patient's health care decision making at the consultation and the review of results is always better than not having them.

BUT...

Where do I draw the line?

On today's episode of Life By Design For Chiropractors I clipped out a portion of a solid training...

10 Day One - Two Conversion Secrets That Generated Over 20 Million.

Specifically, the portion covering the spousal invite.

Here's What I Covered:

• Do we make the spousal invite mandatory. Why or why not?
• The actual, authentic purpose of a spousal invite... HINT: The #1 reason is not to create more new patients.
• I share my exact script my team uses while scheduling every new patient in our practice.
• Day one or two spousal attendance. Which is more important and why?
• Script #2. How to invite the spouse after the examination.

It's not just your practice.

It's everything!

If you take stock from every time...

You've failed.

You feel scared.

You think it's "too hard".

You assume your market is so different, unique and abnormal "it" just won't work.

What is at least ONE commonality among those situations?

You've reached a wall.

You've hit your capacity.

Your capabilities are tapped.

Without the ability or the work ethic to push through, you never bridge the gap.

You're stuck and you stay stuck.

On today's episode of Life By Design For Chiropractors I discuss the nature of growth and what it takes to make a transition from one stage to another.

What I Covered:

• A better appreciation for why you're falling short and why you shouldn't worry... just do this instead.
• As per normal, a new perspective can trigger new actions and new growth. Try this one on.
• Where to begin and how to take this principle outside your practice for unexpected benefits.

It's been a wild year!

I have a simple question...

Did you learn anything? Anything that can be used to grow, to develop yourself or your business into a better version of what it was when the world took a tumble?

I did.

Today's episode of Life By Design For Chiropractors is about the 11 things I learned during a global pandemic.

What I Covered

• This too shall pass.
• Get busy living or getting busy dying.
• Family is meant to be together.
• The best time to plant a tree was 25 years ago, the next best time is today.
• Don't sweat the small stuff.
• Pursuing what you love is a worthy pursuit.
• Time is, by far, the greatest resource.
• Eating, sleeping and exercising make me happy.
• Life is what you make of it.
• You're worth it :)
• Marketing is the lifeblood of your business