Retention Based Practice™ with Dr. Jamie Richards

Could you imagine making chiropractic mandatory!?!?

Like car insurance, every single person with a spine would be mandated to receive chiropractic care.

It's a chiropractor's dream...or is it?

What would the profession or your practice look like if your community had no choice but to choose a chiropractor to see regularly?

On today's episode of Life By Design For Chiropractors we run this thought experiment and find out how this "utopia" might play out.

What We Covered

• Why you can't have your cake and eat it too. Being pro-freedom with your health choices must translate into the same position in all other areas. If not, you'll be left with a contradiction that could destroy or at least damage your life.
• We resurrect an old Saturday Night Live skit that looks to become a regular on the Life By Design For Chiropractors podcast.
• Why it's a really good thing that Jeff Bezos made 13 Billion in 24 hours and why you should care.
• Why making chiropractic mandatory wouldn't bring you riches and happiness, instead it would devastate your self-esteem and turn you into a sad shell of yourself.

RIP Subluxation Based Chiropractic.

Your time has come.

No longer will the market accept objectively based assessments, logical care plans based on science and clinical experience, and an ongoing relationship with a health care provider who can deliver extraordinary outcomes.

Subluxation Based Chiropractor, you're doomed!

Could this be true? Is it time?

Contrary to the belief of some, I believe the market is ripe for leadership and results...that makes a rational approach to Subluxation Based Care properly positioned for the success of the patient and chiropractor alike.

On today's episode of Life By Design For Chiropractors we discuss a comment left on one of our Facebook posts.

What We Covered

• Why the market is ready for your care, IF you position it effectively.
• The fallacy that exists with many chiropractors and how it crushes their success.
• How to start staking claim to the real estate in your prospects mind and make it your own.
• Why Subluxation Focused Care is a sound, logical and rational way to practice chiropractic.

You're just about to walk into the room to review results with a new patient and there it is... that pit in your stomach.

Does this ever happen to you?

Do you feel ill after giving your recommendations?

Do you almost wish that new person would cancel just so you don't need to have that scripted conversation?

There's a reason you feel like s#!t... actually, there's at least 3 really good reasons you feel this way and that's exactly what we cover on today's episode of Life By Design For Chiropractors. What we cover

• How not knowing, what you don't know can be a major trap. Even though the words coming out of your mouth might sound good, there's something deeper making your feel terrible.
• The single biggest factor in practice success. We bring it up over and over in different contexts... here it is again and what to do about it.
• Every gurus preaches this from the stage (and avoid doing it in their own practices) and we start feeling terrible when we don't see it happening in ours.

One of my favourite projects in the Life By Design Training Systems is The Dream Life Project™.

While it's much too robust for a podcast, we can get you started down the path to correct thinking and feeling inspired or terrified about where you could be headed.

On today's episode of Life By Design For Chiropractors, we share a simple exercise, called the 100 Point Compass to spark the early stages of your project.

What We Cover

• Why do we have a practice in the first place?
• How many hours do you have available every week and what's the best way to allocate them? Your "instinctual" response might tell you more than you already know about your "dream life".
• What are your primary values? How do you apply them to practice and your life?
• How do you eventually live like no one else? You start today by living like no one else. I'll explain.

After nearly 20 years in practice, it's much easier to look back and see all those moments you wish you could change...

But what is that ONE thing you wish you could have told yourself then and it would have been carried out consistently only to yield incredible cumulative effects?

Would it be....

Work harder?

Find a mentor?

Start as an associate?

Learn to sell?

Study marketing?

On today's episode of Life By Design For Chiropractors we ask ourselves that exact question and unwrap our answers.

What we covered:

• What was Kreso's answer? How is it still affecting him today (good and bad)?
• The tale of two roads... what could have happened if we'd only told ourselves earlier?
• My answer might surprise you! Just about every significant improvement in practice and life came about when I actually did this.
• How, no matter what stage of practice you are in, you can heed this advice and apply it to your situation for immediate success.

It's a recurring theme at Life By Design For Chiropractors...

"If I can find you $2 for every $1 invested, you should be searching for more dollars."

Marketing principles are tried and true. They may evolve or find new applications but they rarely change.

What does change is the medium.

Whether it's Instagram, Facebook, Direct Mail, Public Speaking, Spinal Screenings or whatever is next...

Having a marketing strategy is your winning ticket.

On today's episode, we go live on a Consulting Call with Dr. Trent Hippard, one of our ELITE Docs, to help map out a marketing funnel that is currently thriving inside our own offices.

What We Cover

• An audit of Trent's current marketing system in order to find the gaps that need to be immediately filled.
• Important metrics you'll need to know for objectively controlling your ad expenditures.
• How to create a consultation ad that converts without giving away the farm (or even a chicken).
• Email marketing basics. What to say, how often and the call to action for each segment of your list.
• Exactly what Trent needs to do next. How to synthesize an excess of information into a single actionable step (which Trent actually completed the next day!).

"Start comparing yourself to others"

Just wait... did I mean STOP comparing yourself to others?

Nope. Start.

Albeit contrary to the mainstream advice, comparing yourself to others is simply human nature and to avoid it, could be detrimental to your business, possibly even devastating to your mental health.

Your entire world is based on discerning one thing from another.

Comparing a chair against a table is in part how you understand the difference between the two.

One piece of building a great brand is becoming an objective observer.

Comparing everything around you provides an opportunity to more deeply understand consumer psychology and how you want the world to see and interact with your brand.

On this episode of Life By Design For Chiropractors we challenge the idea that judgement is bad and apply the opposite to building a brand the customer can love (or hate).

What We Cover

• What you can learn from Donald Trump. Love him or hate him... doesn't matter. In fact, that's the point.
• How to become an objective observer who can judge and compare with the correct context in order to benefit.
• Why it's normal for the human mind to compare and how restricting judgement can seriously impair you.

Click HERE To learn more about the Life By Design Training Camp.

Do you find yourself frustrated that your practice members and even the local community, aren't acting as if you would act?

"Why are they doing XYZ instead of ABC?"

Even before the current crisis, were you saying "Why don't they get it?"

You see, we want people to do what we would do by telling them what to do. That simply doesn't work on any kind of scale.

You may find a handful of patients that don't like to think for themselves and they'll be motivated by your authority... that is until another authority takes your place and knocks the lowly chiropractor from the pedestal.

If you want people to act the same or even in similar ways as you, (and you do, otherwise why get involved in the first place), you must teach them to think.

The starting point is you and your viewpoint on life. Once you've clarified that, you can more easily teach it to others in ways that'll be consumable and actionable.

On today's episode of Life By Design For Chiropractors, we start with the flawed position that plagues most chiropractors...we address why chiropractic is NOT a philosophy.

What We Covered

• What is a philosophy and why doesn't chiropractic fit the definition?
• The extreme question that makes its shortcoming as a philosophy obvious.
• Where chiropractic fits in the application of philosophy and why it matters so much.
• How to define who chiropractic is for in your practice.
• Marketing your practice successfully starts with clarifying your position and removing contradictions.

Click HERE to learn more about Life By Design For Chiropractors LITE.

If you were guaranteed $2 for every $1 you spent, wouldn't you be looking for more cash to invest?

Every doc wishes a promise of return on their marketing investment but their hesitation from the lack of guarantee is massively restricting their growth.

When it comes to paid traffic or any investment for that matter, there is no promise of success, only a probability based on one's skills, knowledge and experience.

Once you understand this reality, it's much easier work within the rules and yield results.

On today's episodes of Life By Design For Chiropractors I talk about my own success and failures with scaling online.

What We Covered

• What return would I want on a $1 investment to make it a success?
• The mindset reboot needed to become a pro at generated traffic online.
• The real value in client acquisition. Understanding the numbers of the long game in order to dial in your front end investment.
• The truth... most docs are missing the growth mindset for uber success. How to start creating yours.

Click HERE to learn more about Life By Design For Chiropractors LITE.

The solution to feeling anxious and scared is clarity.

During times of chaos and craziness (such as now), nothing is able to settle our mind like a plan, a blueprint, some direction; and the action that follows it.

The Practice Survival Checklist was built by asking the question...

"What are the primary requirements necessary to slow the bleeding, stabilize and confidently move forward in our business?"

We came up with 6 boxes that need to be ticked if you want to start feeling better and I dare say it, good, about the current status of your practice.

What We Covered

• The OS that needs immediate installation before any other step can be taken with confidence.
• Why you should be analyzing your vault in order to put your mind at peace and avoid being sent down a spiral into a dark pit.
• Having an actionable blueprint in place will be an amplifier when the time is right. Starting this too late will cost you dearly.
• The asset that needs to be cultivated until it's time to explode. Without it you risk the opposite!
• What to do about marketing? An overview of the 2X Marketing Game Plan.
• Weeks from now you could be celebrating or you just be might kicking yourself. This will be the difference maker.

Click HERE to download your copy of the Practice Survival Checklist.

Click HERE to learn more about Life By Design LITE.