Retention Based Practice™ with Dr. Jamie Richards

In the drive to gain every advantage, it's common for new chiropractors and docs struggling, to start their practice or make the switch to an open concept arrangement.

The assumption is that the best and biggest practices (which are not one in the same) are built on an open floor plan in the check-up area.

Is this true?

Is the open concept practice the best approach to garner practice success?

Is the open concept style even right for you?

On this episode of Life By Design For Chiropractors we give you the pros and cons of the open style practice layout so you can decide if it's right for you!

What We Covered

• Open concept can be great, we wouldn't have it any other way, but that doesn't mean it's right for you. There are plenty of successful offices with semi-open and fully closed spaces.
• Why do you want to operate in an open concept practice or change over to one? There's a misconception that it's 'one of those things' that busy offices do and it's what makes them busy. Make sure your practice layout matches you and your personality and it's not just a gimmick you think will short cut your success.
• Pros include: social proof, saves you repeating conversations, enables you to educate all at once, better flow, assuming you're organized…you can serve higher volumes better, it changes the environment of your office.
• Cons include: it's a potential disqualifier, patients might not feel like they can tell you uncomfortable things, it lacks privacy.
• How to make the change to open plan if you currently have closed rooms.

Enjoy this episode!

-- Jamie

For full show notes visit:

http://www.lifebydesignforchiropractors.com/open-concept

Do you spend hours every week creating what you think appears to be great content?

Your videos are full of valuable tips and instruction, your blog posts are detailed and well researched, maybe you host a podcast every week that takes hours to prepare for... but no one is showing up at your door asking for help!

With the exodus from television and radio to social media, the marketing climate has changed drastically and it's likely you haven't followed suit.

1. Information is available and it's free.

2. Your market doesn't want to be bombarded with more content they don't care about.

3. The same old recycled chiropractic ads just won't cut it anymore.

On today's episode of Life By Design For Chiropractors we give you a blueprint to help your transition into making content that people care about AND content that motivates them to seek your help.

Insanity is doing the same thing over and over again expecting a different result.

Stop the road to insanity and start down the path to creating professional, authentic, appreciated and welcomed content.

What We Covered

• The state of the internet has changed the mechanics of marketing. What does it mean to push vs. pull?
• What a high quality, high converting funnel actually looks like.
• How to position yourself properly as it is ONE of the fundamental components to successfully marketing Third Paradigm Chiropractic.
• As difficult as it may be for the average chiropractor, knowing who this group is and what they care about is the MOST important beginning point for your strategy.
• Kreso's take home message. Heed his warning; without this, all else fails.

Enjoy!

-- Jamie

Click below for full show notes and to download The Ultimate Chiropractic Blueprint.

http://www.lifebydesignforchiropractors.com/content-that-converts/

I'm not sure there could be a more important topic than the one covered on today's show.

It's the NUMBER ONE character trait I personally see in successful people that is missing in those who struggle.

I'm not just talking about Chiropractors...I'm talking about ALL PEOPLE.

My suggestion is to listen closely to this episode, and if you've realized you're deficient, take immediate action to start building this trait.

What trait am I pointing out?

Integrity... aka doing what you say you're going to do!

More specifically carrying out the appropriate action steps with regards to your own lifestyle blueprint.

If you have big plans for your practice and hopefully your life, you know a healthy lifestyle...fuel, training, sleep etc. all MUST play a central role in giving you the physical and mental resources for success.

Are you consistently meeting all your requirements? If not, why not?

What are the challenges holding you back?

The great news is after 15 years of entrepreneurship I've faced many of my own challenges in successfully implementing a blueprint that works and I've also brought on a guest who has done the same...

On today's episode of Life By Design For Chiropractors, myself and Dr. Mike Gibson share our strategies and tactics to help you solve this BIG problem and start living it to lead it.

What We Covered

• The major struggles you're likely facing as a Chiropractor and why you're not alone.
• Your starting point. Do not pass go until you have taken the time to complete this assignment. Without it...you're just wasting your time.
• How Mike overcame his "hate" for training and turned it into a consistently successful pillar of his blueprint.
• Why using a "time-blocking" strategy can be your simple starting point and the trigger for success.

Enjoy this episode!

-- Jamie

PS. Click below for the full show notes:

http://www.lifebydesignforchiropractors.com/lead/

PPS. Click below for more information about the Chiropractic Productivity System:

http://www.lifebydesignforchiropractors.com/productivity

The marketing landscape is changing rapidly.

30 years ago is was direct mail, then came email marketing and finally social media has taken the world by storm... Facebook, twitter, YouTube, and Instagram.

We've repeatedly made it known that while the tactics and best places to grab attention may change, marketing principles do not.

There will never be a time when positioning, differentiation, segmentation, knowing your target market or follow-up are not at the centerpiece of your marketing plan.

Yet, that hasn't stopped chiropractors from chasing the shiny penny from one social media platform the next using the same old marketing tactics (and some new sleazy ones too).

It's not that social media can't be a valuable asset in your marketing arsenal..at this point in the game, it's going to need to be a foundational component.

That said, there's a way to use social media, there's a method to the madness that can yield some insanely incredible results for the chiropractor.

On today's episode of Life By Design For Chiropractors we're joined by LBDFC Director Dr. Kreso Jug to discuss his success using Instagram for his practice.

What We Covered

• The first and most important reason to use Instagram or any other platform where your market's attention is trending.
• A realistic timeline and expectations for success using Instagram.
• Stories vs. timeline - where to spend your time and focus your efforts.
• How to become the "voice" of your brand and your business.
• Learning to leverage Instagram to connect with other local businesses and build relationships that will prosper.
• You're going to need to anti up and make an investment to scale your attention - how should you allocate your ad spend on social media.
• The number one tip from Kreso for your ultimate success on Instagram as a chiropractor.

Check out the full show notes here:

http://www.lifebydesignforchiropractors.com/instagram/

Don't be frightened..."The Chiropractor's Curse" is not one that needs Harry Potter to break the spell, it's something you can tackle yourself if you know what to look out for.

Our profession loves the next shiny penny and I mean LOVE it.

We're constantly in the search for it and when we find it, we snatch it up like it's gold...until it's magic wears off and the search for a new one ensues.

This cyclical activity that dominates the marketing radar for most chiropractors keeps them attentive to new ad tactics popping up on Facebook, new ways to bot social media followers, click-bait, bait and switch tactics...essentially anything that looks and appears new and claims to deliver 100's of new patients.

Aside from the obvious fact that even if it did work, the majority could never process that many new cases properly. It also soaks up the time and energy that could be allocated towards building a lifetime strategy and follow up systems to support it.

In today's episode we give you tools to avoid this trap and build a strategy that yields big ROI over the long haul.

What We Covered

• Why the "shinny penny" approach will never work in the long run and how it's probably hurting your brand today.
• How this model is not unique to chiropractic and what we can learn from other docs that are currently applying it.
• Why principles will always outlast tactics.
• The first question to ask yourself when starting any new business.
• How chiropractors break the cardinal rule in marketing (there's no way not to in chiropractic) and how to best mitigate the effects.

Enjoy this episode!

-- Jamie

Click below for the full show notes and to download The Ultimate Chiropractic Marketing Blueprint:

http://www.lifebydesignforchiropractors.com/chiropractor-curse/

Handling objections is generally one of the least liked components of a successful practice.

I say successful, because without handling objections, your chance or growing and developing the practice of your dreams is nil. Zero. Zilch.

Love it or hate it, that's just the way it is and the sooner it's realized the sooner your practice can move the needle.

The question is how to do you best handle the types of objections you would get in practice? It could be at day 2 during the agreement, maybe you're getting push back on the daily visits or no one wants to come to your workshops! As much as there are some tactical steps and conversation frameworks that would benefit you to know, it this one, single piece that outperforms all the rest...

Surprise, surprise, it's mindset. However, the mindset I discuss on today's episode is not the head-space you would typically hear.

"Fake it til you make it" or some variation.

It's building your foundation by developing your self-esteem and knowing where your line in the sand has been drawn.

On today's episode of Life By Design For Chiropractors I'm joined by Dr. Kreso Jug and we tackle this extremely important starting point for addressing objections in your practice.

What We Covered

• What pivot points in your practice typically yield the most objections and why you need to have a unique strategy for each.
• What it looks like when you have low self-esteem in practice - enjoy laughing with (at) us as we share our personal (painful) examples of doing everything the wrong way.
• How learning to "draw a line in the sand" sparked a complete revival of practice success and has continued to be the primary driver behind handling objections, as well as making great agreements in practice.

For full show notes visit:

http://www.lifebydesignforchiropractors.com/handling-objections/

Click below to learn more about The Chiropractic Sales Playbook:

http://www.lifebydesignforchiropractors.com/sales-playbook

"Welcome to a new era of marketing and service in which your brand is defined by those who experience it." - Brian Solis

Times are changing! In days past you could depend on direct word of mouth from your clients. People trusted the word of their friends and family more than any other source.

Now...

• 97% of consumers read online reviews for local businesses in 2017, with 12% looking every day
• 85% of consumers trust online reviews as much as personal recommendations
• Positive reviews make 73% of consumers trust a local business more

This new landscape makes gathering 5 star reviews from your clients more important than ever before.

If you're like us, we hate the trend of bribing our patients to leave a review. We want them to want to leave a raving statement about how much they love us and our team.

Unfortunately, your competitors don't care. They're willing to compromise their values by giving away the farm just to stack their online review platforms with glowing comments regardless of whether they are fully true or false.

On today's episode, our in-house marketing "guru" Dr. Michael Gibson joins us to discuss his strategies that regularly yield fantastic reviews without bribing his clients to do it (at least not in an unethical way).

Check out the free download too...Mike was kind enough to share his actual copy!

What We Covered:

• Who leaves a review?
• What stops people from leaving a review and how to help overcome their resistance.
• What are the main platforms for online reviews and where should you begin?
• When do you ask for an online review? Is there more than one opportunity?
• How can you ethically bribe someone to leave an authentic review and should you?

Enjoy this episode!

-- Jamie

Click below to visit the full show notes pages and download the Google review email templates:

http://www.lifebydesignforchiropractors.com/google-reviews/

On today's episode of Life By Design For Chiropractors we bring you inside a coaching call with Dr. Matt Pennetti.

Matt has been a client for 12 months, has completed a full 2.5 intensive Training Camp and has made tremendous gains in his knowledge and implementation of the LBD Retention Based Practice Model. He's recently embarked on the exciting journey of opening his own practice along with his wife Lauren in his hometown of Denver!

Given the new challenges that face a start-up, we decided it was the perfect time to revisit and expand on The Lifetime Care Map™ with specific emphasis on nailing 3 incredibly vital components...

• A single target market.
• A front end offer.

The core product. Each one is important and plays a fundamental role in moving a prospect to a lead into a new client and ultimately to become a lifetime practice member.

What we covered:

• Hear how "triaging" allows a client to clear brain space and get on with the most important tasks at hand.
• What is The Lifetime Care Map™ and how to create yours.
• Why you need to know and understand your single target market before you can create lead acquisition strategies. You must avoid the trap of simply copying other docs and wondering why a strategy works for them and not you.
• What are the criteria for a great front end offer? Why chiropractic doesn't perfectly fit and how to solve this dilemma.
• How identifying your core product can completely alter how you approach care delivery and save you ridiculous amounts of stress and frustration (and boost your reputation in the process).
• How developing Facebook groups could turn out to be a wonderful lead acquisition strategy for one target and will totally fail for another.

Click below for full show notes:

http://www.lifebydesignforchiropractors.com/coaching-call

Click below for more information about The Life By Design Training Camp:

http://www.lifebydesignforchiropractors.com/tc

Whether we like or not, it's normal for patients to fall off track, be affected by their financial and scheduling situations, have challenges that need addressed or drop out of care all together.

In most cases, doctors or their teams simply let people walk away.

I'm not suggesting you "twist anyone's arm" but without an honest conversation, do you really know what their ACTUAL concern is?

What if they simply needed to be heard outside your regular check-up?

What if they didn't want to drop out, but facing some life stress, didn't know how to react?

What if they wanted to stay under your care for a lifetime but required a different schedule to make that happen.

You can accomplish each of these without giving up the authority, credibility and trust you need to lead your community.

Done well...the results can be more of each and a reinforcement of your patient's commitment to the process. Done poorly or not at all...your patient is all but gone forever. The "Special Visit" protocol is a MUST have system in your practice.

On this episode of Life By Design For Chiropractors, we give you the basics to get you started creating and implementing this important system into your infrastructure.

What we cover:

• Why the "Special Visit" system can save you time, energy and money.
• What are the 4 types of special visit?
• How to make sure your staff takes the appropriate steps in scheduling the special visit.
• Game planning 101: What is the the general strategy and preferred outcomes for your special visit interaction?

Are you reacting to the current business landscape or are you ahead of the curve?

Staying on the pulse of what is happening and what will happen is always a challenge for business owners and entrepreneurs…but one that needs to be successfully managed.

After nearly 10 years of working with Chiropractors, coaching with some of the best entrepreneurial organizations and growing our own businesses, we feel confident in making predictions for 2018 that will help you be on the offensive this year!

Enjoy this episode of Life By Design For Chiropractors.

What We Covered

• More than ever, interactions are happening online and through automation, leaving the door wide open for more community development and personalization. We give you examples of projects worth adding to your initiatives list.
• Less and less simply a good product will do. There is a need for more emotional engagement and story telling, brand development and positioning. We tell you what platform this works best on and some strategies to get you started.
• We all love Facebook (or should!) for business purposes but changes to the Facebook algorithm are making your ability to pivot and stay on top of those changes more vital than ever. Learn what Facebook has done, why and what that means to your business.
• With your time at an extreme premium, emphasis on productivity will be a huge area of opportunity for growth. This means knowing the tools, strategies and infrastructure to implement a powerful productivity system.
• Since brands tend to see better engagement on Instagram than any other social media platform, and because of great advertising controls, Instagram is poised to become the go-to channel for brands interested in social media marketing. How do you get started? What have we learned from our Instagram marketing that will give you a boost in 2018?

Enjoy this episode!

-- Jamie

Click below to learn more about The Life By Design Training Camp:

http://www.lifebydesignforchiropractors.com/tc

Click below to learn more about The Chiropractic Productivity System:

http://www.lifebydesignforchiropractors.com/productivity