Retention Based Practice™ with Dr. Jamie Richards

Have you ever wondered how can some people be so ridiculously productive?

It's seems nearly impossible that they can accomplish all they do in such short time frames and still be happy, energized and excited to tackle more.

That was until I met Dr. Mike Gibson.

In the beginning I thought he was more alien than entrepreneur but once he revealed his secret ways and took me under his wing like a young Padawan...it all became clear.

It wasn't a trick, there were no smoke and mirrors. In fact, I was kind of sad it was a simple system built on principles and habits that when applied consistently, yielded NASA level results.

It was sad for me because I realized Mike didn't have special powers and my lack of success in the realm of productivity was, well, my own darn fault.

Fast forward 5 years later and I'm happy to say that more than any other area of growth, focusing on my productivity has, without exaggeration, revolutionized my life.

This includes more profitability, happiness and impact.

On today's episode of Life By Design For Chiropractors, Mike and I cover our top 10 ROI habits.

What We Covered

• How Mike uses technology to stop technology from distracting him from what's most important. You'll love this paradox.
• How early is early? The crazy hour I choose to wake up at and what I do first.
• The "off the wall" ROI habit that keeps Mike attentive to continued productivity. Without attention, it's easy for anyone to slip.
• A night time routine that helps to maximize the far too few hours that I sleep.
• A "to-do" management system that ensures you don't risk losing your napkin and every to-do on your list.

Enjoy this episode!

-- Jamie

For full show notes click below.

https://www.lifebydesignforchiropractors.com/profitability/

For more information about the Chiropractic Productivity System click below.

https://www.lifebydesignforchiropractors.com/productivity

At Life By Design we've been putting on "shows" since 2009. Whether it be the podcasts, live events, web trainings, videos and more... we hope that you've been thoroughly entertained while at the same time, gathered immense value from all of the materials. When I was "surfing" the web one day a few months ago, I came across a fellow showman touting the importance of a "show". The fact is, he'd taken it many steps further into creating entire trainings and a community all in support of his concept... "YOU NEED A SHOW!" After personally engaging in his content, I knew he was a perfect to introduce to the Life By Design For Chiropractors community :) On today's episode of LBDFC I interviewed long time radio host, podcaster and showman...Mark Kaye. What we covered:

• Why you need a show. Not a podcast, not a Youtube, Instagram or Facebook video, not even just plain old email...but a SHOW!
• The 3-step process thousands of people who make money online follow to make money online. This 100 year-old secret has made radio stations, TV networks, newspapers, and magazines BILLIONS of dollars.
• The biggest mistake you're making with your show. It's not the even the content or the quality.
• FOR CHIROPRACTORS...the strategy that makes you a local celebrity every time you leave the house.
• How to create the kind of content your audience will crave more of and keep coming come back to watch, hear or read it.

In past episodes we discussed the importance of a Core Curriculum (CC) for your practice.

This CC would be a foundation to build your communication on and keep new members (and yourself) focused on the most important concepts... the concepts that would determine their ability to make the same decision you would regarding what's best for the health of their spine and nervous systems.

In today's episode of Life By Design For Chiropractors, we unwrap the CC and share some of practice lessons we consider fundamental in our offices.

What We Covered

• Are you disqualifying people by what you're saying? You may think you sound like a boss, but your prospect may very well think you're nuts.
• Regardless of how you disseminate the information from your CC, the BIG value is in thinking through the process and coming up with your own. Sure, there will be some crossover but knowing the why behind the what always pays.
• I introduce the concept of a Story Tree. Developing this single idea will produce more content and communication than you'll even know what to do with.
• A full off tangent discussion about the environment we all currently practice in and what is the absolute, no question, safest way to practice chiropractic without compromising your values.
• The number ONE thing you need to know, develop and exude in order to successful communicate...this is far more important than WHAT you say in practice.
• How to identify what a practice member NEEDS to KNOW and distinguish it from what you WANT to tell them.

Welcome to our first "Best of" episode of The Life By Design For Chiropractors Podcast!

From time to time we revisit some of your favourite, most downloaded episodes as the material is still relevant and it obviously had struck a chord then and we know it will again.

One of the cornerstones of Life By Design is the concept of requirements and strategies…

A requirement is something that you (or in this case your practice) NEEDS… these are non-negotiable. An example would be oxygen… As a human you need oxygen to live. It's required for life and no amount of wishing, hoping, and dreaming is going to change that.

A strategy is a specific WAY in which you meet a requirement… there are many strategies. Let's go back to our oxygen example. Oxygen is required BUT you can get oxygen in a variety of ways… breathing is one. But you can also use a respirator or you can get oxygen through an I.V.

The point is simple…

On today's podcast we talk about the requirements for a successful practice and the most effective strategies for meeting those requirements.

What We Covered

• What are the requirements that you NEED to fulfill in practice?
• A homework assignment to help you uncover your BIGGEST GAP in practice.
• How to start applying this concepts in your practice.

Enjoy this episode!

-- Jamie

For full show notes visit:

https://www.lifebydesignforchiropractors.com/the-4-requirements-of-a-successful-practice/

Are you considering reducing your practice hours to enhance your life enjoyment, personal free time, or to spend more of those precious moments with your family?

One likely concern may be that working less will mean earning less and that's just not something you want or you can't have, given your current expenses.

How do we solve this dilemma?

Is working 60 hours a week in practice and on your business the only solution?

Ask Dr. Rachelle Jug.

Rachelle is a LBD Director, a mom, a wife and a chiropractor.

Over the past year she's dramatically changed her model and approach to practice and the results have been, well..., exceptional!

On today's episode of Life By Design For Chiropractors I interview Rachelle about the challenges and solutions to maximizing profits during her switch into part-time practice.

What We Covered

• Everything is a trade-off. How do you avoid giving up something of higher value for lower and sacrificing your happiness? Can you have a happy life and be happy in practice?
• With compressed time, there is less room for error. The major areas need to be blocked out before all others. Here's how to get it right.
• Rachelle shares the two fundamental pieces to optimizing efficiency in her part-time practice.
• A shift to part-time also requires a distinct change in mindset to make it work and not suffer from the anxiety that plagues most doctors when they spend less time in the office.
• The SECRET!!! The one take home that applies to all chiropractors whether you are in part-time or full time practice.
• Don't miss Rachelle's blooper at the end of this episode if you want full out belly laugh today :)

Enjoy this episode!

-- Jamie

PS. Click below to see the full show notes:

https://www.lifebydesignforchiropractors.com/part-time-practice

PPS. Click below to learn more about the Chiropractic Productivity System:

https://www.lifebydesignforchiropractors.com/productivity

No one is going to debate whether having a great team is important to your success…

Heck, we believe it's one of the 4 requirements for a successful practice (along with systems, communication and leadership).

What happens when you think everything is in place and you can just let one of the requirements, like team, take a backseat?

It's the same thing that happens when fitness, fuel or the brain-body connection doesn't get fulfilled…you fail.

In one case it's your health and performance that will suffer, in the other it's your practice and business that will begin to fall apart.

That's what started to happen when I shifted my attention elsewhere without ensuring this key requirement was being nurtured. Lesson learned!

On this episode I share my story about the past 6 months at The Life By Design Centre during which we changed 6 of 16 team members and took a deep introspective look at our hiring, on-boarding and training systems.

What We Covered

• You'll be surprised to know what the less obvious but very important benefit is of developing an exceptional team. If you want freedom in practice you'll love this.
• How to use your emotions regarding your team and practice as feedback to audit what's working and what isn't.
• Is your team suffering form your unrealistic expectations?
• The three fundamental areas you MUST have in place to ensure a quality hire and long term success with any team member.

Enjoy this episode!

-- Jamie

PS. Click below for full show notes:

https://www.lifebydesignforchiropractors.com/turnover/

PPS. To learn more about the opportunity to join my practice visit:

https://lifebydesigncentre.com/opportunity/

I've known Dr. Steven Gall for close to 10 years.

I've personally witnessed and had a ring side seat for many of the challenges, frustrations, hesitations, failures and now, I'm beyond ecstatic to say... successes, that Steven has experienced over his career.

In so many ways, he is the avatar for the majority of good chiropractors who in their mind want to practice in a 3rd paradigm model, but struggle to make it a successful reality.

You know deep down your practice could be better, much better.

You know "some" of the tools and tactics to make it happen.

You even have the willingness to work hard.

But you keep getting in your own way.

Sound familiar?

On today's episode of Life By Design For Chiropractors we meet with Dr. Steven Gall from Lindenridge Family Chiropractic in Winnipeg, Canada.

What We Covered

• What the struggle has truly been like for the past 27 years. Told in Steven's own words, his pain and difficulty in growing the practice of his dreams will very likely connect with your own.
• The ONE thing that changed. It wasn't a tactic or new marketing gimmick. It was ONE single change (that happened over time) that sparked a completely new outlook, approach and results.
• With successful head space, systems and more productive habits, these two tactical applications were now able to boost new patient numbers and leads through the roof.
• A few "gems" for all Docs to consider when scaling their success. You don't need to stop once you've found a formula that works!

Enjoy this episode!

-- Jamie

As you scroll through your news feed, skim your newest 100 emails or get lost spiraling through Instagram, this is your lifeline...

The HEADLINE.

A show stopping statement, a message that sparks curiosity or even a graphic that simply shocks you.

In each instance, your mindless consumption of information comes to a complete stop and you need to know more.

That's the purpose of the headline!

To stop the consumer and get them to pay attention to YOU in a sea of noise and clutter.

Your business is just one of millions and as a chiropractor, it's highly likely it's one they are NOT searching for...at least not yet.

On today's episode of Life By Design For Chiropractors I'm joined by our marketing pro, Dr. Michael Gibson, and we go granular on headlines.

We often discuss very high level ideas and concepts as they relate to your success in a Retention Based Practice but today we get into the nitty gritty of headlines.

Are you making these headline mistakes?

What We Covered

• What is a headline and what is its purpose? Specifically applied, what is the purpose to you as a chiropractor?
• How can a headline make or break your marketing funnel?
• When your headline works, how it can turn invisible prospects almost magically into prospects you can see and market more directly to?
• Where will you use headlines? It'll surprise you to realize you'll use your new headline writing skills from today's episode far more often than you'd think.
• The most common types of headline templates and examples you can use for yourself.
• The pitfalls of writing headlines...avoid these mistakes and start writing killer chiropractic headlines today.

Enjoy this episode!

-- Jamie

PS. For full show notes visit:

https://www.lifebydesignforchiropractors.com/headline-mistakes/

PPS. To learn more about the opportunity to join my practice visit:

https://lifebydesigncentre.com/opportunity/

The new year is right around the corner and it's approaching fast!

As much as you're probably tired and excited for an extended break (I sure hope you're taking one), this is not the time to just shut down and shut off.

I'm not saying you can't take that path but come January, you'll wish you didn't.

The new year is an incredible time for growth, with boundless opportunity and excitement. If you don't use at least some of your free time wisely and plan ahead, you'll be playing catch up from the start…again!

As with any extended pause, we can finally free some space in our mind to create and it's this cyclical process of reflection, contemplation and only then, planning, that yields extraordinary results.

On this Life By Design For Chiropractors podcast we share 12 things you must do to make this upcoming year great.

It's a mix of actions we've already been doing with some ideas we have yet to implement ourselves but think are wonderful concepts to put in play as soon as possible.

What We Covered:

• The starting point for nearly every positive change you've ever made and will make. It was even the starting point for this podcast.
• How to stop the overwhelm from the massive to-do list you seem to build every year (that never gets finished).
• What social media activity is worth the time and energy and what is a total waste of your time.
• How to ensure you and your family have multiple amazing vacations in 2019.
• Hands down, the #1 most important character trait of successful people and the one, if you don't already have it in place, that you really need to in 2019.

Enjoy this episode!

-- Jamie

For full show notes visit:

https://www.lifebydesignforchiropractors.com/chiropractic-success-2019/

Despite what you may have heard or believe, social media can be an amazing asset to creating the practice that you've always wanted however, it needs to be used properly.

Properly, in this context, means creating and strengthening relationships over time.

Think back to when you were young, or maybe this is still true today...your family had one person in every field that they went to because they trusted them.

You had one doctor, you had one mechanic, you had a butcher, barber, dry cleaner, etc.

I've never met a truly successful chiropractor that wasn't 'the gal' or 'the guy' for their community of people. How do you get that way?

Trust!

How do you build trust? Get to know the people who live in your community intimately.

Before you would have had to meet everyone face to face, but now social media has made meeting people super simple and easy, just open up your phone and start connecting.

What We Covered

• The 4 main reasons you're not killing it with your social media presence.
• Why you really need to spend less time talking and more time listening and interacting with people. Yes it's true social media is more crowded now then ever before and I hate to break the news to you - it's just going to get more crowded. The best way to get someone's attention is to interact with them one on one. Stop worrying so much about how many followers and likes you have and starting worrying more about how many people actually care to hear what you have to say, that's what will lead to appointments and patients.
• Why you need to get them to say 'that's me' with the content you create. If you can't get that reaction from the person you're trying to reach, you're lost.
• Why you need to post more often than you are and how to go about doing it.

Enjoy this episode!

-- Kreso