Retention Chronicles

Retention Chronicles

By Mariah ParsonsBusinessMarketing
Download on the App Store

Retention Chronicles episodes

  • Having your customer care team respond to social media comments with Garret Akerson (Co-Founder, Kindred Bravely)

    On this week of Retention Chronicles, we’re joined by Garret Akerson, Co-Founder of Kindred Bravely. Garret tells Mariah about how they started Kindred Bravely as a fully remote company in 2015, testing their product by giving it to family and friends, gathering social proof in early stages, running social proof ads, selling on Amazon and Shopify, being customer experienced focused, having their customer care team be responsible for social media replies, launching in Target, having a clear message for ads and website experience, educating the market on correct intimates measurements, reducing returns with product education, the DTC space shifting in terms of who is charging for shipping & more.

    47 min
  • How data scrambling policies will make personalization harder with Joe Vancena, CEO & Co-Founder of Status

    On this episode of Retention Chronicles, we’re joined by Joe Vancena, CEO & Co-Founder of Status. Noah, Mariah, & Joe talk about having the confidence to start a business, discovering product market fit, asking why there is a consumer gap rather than discovering what the consumer gap is, how data scrambling policies make personalization harder, what’s working in retention this year, why consumers check out as guests, how Shopify is a word-of-mouth environment for apps, how Shopify brands can couple rewards and returns programs during BFCM & more. 

    51 min
  • Telling a story with multiple products in one marketing image with Cavelle Bieker (Marketing Manager, Pendleton)

    On this episode of Retention Chronicles, we’re joined by Cavelle Bieker, Marketing Manager at Pendleton. Our host Mariah Parsons and Cavelle talk about Pendleton’s history in retail, continued collaboration with the indigenous community, creating a timeless brand filled with heritage, the power of branding for the consumer, marketing multiple products in one image so consumers can see products in their home, how Facebook is the best revenue generator for them, generating leads from newsletters, and huge holiday giveaways!

    51 min
  • Building email marketing for a 7-figure brand with Brian Roisentul, Founder & CEO of BSR Digital
    On this week of Retention Chronicles, we’re joined by Brian Roisentul, Founder & CEO of BSR Digital. Noah, Mariah, & Brian discuss his background as a developer and how that led to a love of marketing, facebook ads and buying likes to boost posts, providing business results and leads, establishing 90 day goal plans to evaluate growth & access accountability, building email marketing for a 7 figure brand, helping a fashion brand double revenue in 6 months, performing a deep dive into the ICP of a brand, helping merchants build their own app, bringing back existing customers for BFCM promotions, & more!
    50 min
  • Optimizing product portfolio & sunsetting underperforming scents with Dr. Squatch’s Emily Straus (Sr. Manager, Integrated Marketing) & Mason Montgomery (Associate Director, Product Development)
    On this episode of Retention Chronicles, Mariah Parsons is joined by Dr. Squatch teammates Emily Straus (Sr. Manager, Integrated Marketing) & Mason Montgomery (Associate Director, Product Development). Emily, Mason, Mariah discuss ​​the in’s and out’s of men's natural personal care brand Dr. Squatch such as bringing fragrance to life, establishing a go-to-market (GTM) strategy in the early stages of Dr. Squatch, what the cycle looks like for a new product, ad and AB testing in the R&D phase so changes can be made to the product, creating a marketing calendar to slot in big swings like seasonal and limited edition products, educating around your product to correct misconceptions and increase retention, optimizing product portfolio and sunsetting underperforming scents, brand community and customer engagement & more!To see what your custom mockup of branded order tracking and transactional email/SMS would look like, fill out this form & we’ll send your custom design right to your inbox!
    52 min
  • Using word of mouth marketing to grow your brand with Greg Meade (Co-Founder of CROSSNET & Good Sport)

    Today on Retention Chronicles we’re joined by Greg Meade, Co-Founder & CEO of CROSSNET and Good Sport. Greg and Mariah discuss the founding story of CROSSNET, scaling a business, game development, team management, the experience of going viral on social media, using word of mouth marketing to grow, being a thought leader in the ecommerce/DTC space, the stages the CROSSNET team went through to develop and improve their products, how he think about retention, marketing a game with the right branding, and finding the right balance of technology for your team.

    To enter in our Tracking Page Design Contest, click here!

    Or get your custom post-purchase experience mockup, click here!

    45 min
  • Witnessing the power of transactional notifications and order tracking with George Kapernaros (Founder & CEO of YOCTO)

    On this episode of Retention Chronicles we’re joined by George Kapernaros, Founder & CEO of YOCTO. Noah, Mariah and George talk about how specialists at Yocto can only work with a maximum of 3 clients at once so they can closely spot gaps and inefficiencies in their strategy, his skepticism that consumers buy from transactional emails but was then proven wrong by insane engagement rates, how the engagement on transactional emails helps the deliverability of your marketing emails, believing the power of transactional messages and purchasing from the order tracking page, using the number of unique clicks to website from email as their main KPI, the areas that brand owners frequently neglect in their email & SMS marketing, & more!Malomo is currently running our Tracking Page Contest until 10/2/2023 and it is open to all Shopify/Shopify+ brands and agencies. Check it out here:https://gomalomo.com/tracking-page-contest

    52 min
  • Brumate, Loop, & Ryder Ecommerce LIVE on customer retention through the holidays (Part 2)
    Today we have a special episode for you! On sept 7th 2023, Malomo hosted our fist ever live podcast with some amazing partners of ours. This live podcast is broken up into two sessions and this is the second of two. Part 1 was focused on how to best prep for Black Friday/Cyber Monday (or BFCM) from both a marketing and CX brand perspective while part 2 was focused on how to best retain holiday customers from a brand and SaaS POV. A special thank you to our panelists: Colin Waters, Assistant Director of Customer Experience at Brumate, Katy Eriks, Director of CX at SuitShop, Max Conley, Director of Ecommerce at Raaka Chocolate, Ryan Powell, Group Director of Marketing & Partnerships at Ryder Ecommerce, Vaishali Ravi, Product Marketing Manager at Loop, and Malomo’s very own Noah Rahimzadeh and Yaw Aning! Malomo is currently running our Tracking Page Contest until 10/2/2023 and it is open to all Shopify/Shopify+ brands and agencies. Check it out here: https://gomalomo.com/tracking-page-contest
    42 min
  • Brumate, SuitShop, & Raaka Chocolate LIVE on BFCM prep from a marketing & customer experience POV (Part 1)

    Today we have a special episode for you! On sept 7th 2023, Malomo hosted our fist ever live podcast with some amazing partners of ours. This live podcast is broken up into two sessions and this is the second of two. Part 1 was focused on how to best prep for Black Friday/Cyber Monday (or BFCM) from both a marketing and CX brand perspective while part 2 was focused on how to best retain holiday customers from a brand and SaaS POV. A special thank you to our panelists: Colin Waters, Assistant Director of Customer Experience at Brumate, Katy Eriks, Director of CX at SuitShop, Max Conley, Director of Ecommerce at Raaka Chocolate, Ryan Powell, Group Director of Marketing & Partnerships at Ryder Ecommerce, Vaishali Ravi, Product Marketing Manager at Loop, and Malomo’s very own Noah Rahimzadeh and Yaw Aning! Malomo is currently running our Tracking Page Contest until 10/2/2023 and it is open to all Shopify/Shopify+ brands and agencies. Check it out here: https://gomalomo.com/tracking-page-contest

    46 min
  • Understanding Shopify apps before tackling paid media with Jon Snow (Founder & President, The Snow Agency)
    On this episode of Retention Chronicles, we’re joined by Jon Snow, Founder & President of The Snow Agency. Noah Rahimzadeh, Mariah Parsons, & Jon Snow talk about monetizing influencer marketing, integrating with other partners, understanding the value of an agency background, using modern day media buying principles to leverage, creating narratives and blending SEO with launching a new brand, how to amplify all your efforts, looking at retention marketing, taking the human element out of media buying, understanding the Shopify tech stack before approaching paid media, Diversifying where you're selling your products on all platforms, the risk of competition on social media, & more!Register for our LIVE PODCAST: https://gomalomo.com/resources/live-podcast-bfcm
    54 min

About Retention Chronicles

From the publisher's feed

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem.