Retention Chronicles

Retention Chronicles

By Mariah ParsonsBusinessMarketing
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Retention Chronicles episodes

  • Comments on social are becoming the new customer testimonial with Lexi Montee (VP of Marketing & Communications, Happiest Baby)
    On this episode of Retention Chronicles we’re joined by Lexi Montee, Vice President of Marketing and Communications at Happiest Baby. Lexi tells Mariah about their success in word of mouth marketing for their SNOO technology and building community around product, how comments on social are becoming the new UGC, expectation management with reviews, sharing stats on what’s average with children to educate new parents, segmenting based on what kind of parent their customers are, in-app support for customers, working with the FDA to get approval, and more!
    53 min
  • A/B testing even the most basic assumptions with your audience with Kasey Luck (Founder & CEO, Luck & Co)
    On this episode of Retention Chronicles, we’re joined by Kasey Luck, Founder & CEO of Luck & Co. Kasey, Noah, and Mariah chat about the founding of Luck & Co and their focus on retention via email and SMS, freelancing on Fiverr, Kasey’s love of email and SMS, attribution windows, orchestrating across channels, adding specific flows for loyalty and referral programs, taking ownership of transactional emails, A/B testing email length, & more!
    48 min
  • Decide what you want to be paid for and everything else you can give away with Chuck Bowen (Founder & CEO, Mission Mercantile)

    On this episode of Retention Chronicles we’re joined by Chuck Bowen, Founder & CEO of Mission Mercantile. Chuck tells Mariah about his professional career starting as an electrical engineer in the corporate world, why authenticity resonates so well, how to eliminate noise around you, customer retention, return on ad spend, calling your customers and rewarding with free gifts, be abundant in what you do, deciding what you want to be paid for any everything else you can give away, head-turning visuals, owning your supply chain to build trust with customers, making yourself accessible, and more!

    49 min
  • Retaining funnel leakage & recapturing customers with Adam Robinson (Founder & CEO, Retention.com)
    On this episode of Retention Chronicles, we’re joined by Adam Robinson, Founder & CEO of Retention.com. On this episode, Adam, Mariah, and Noah chat about growing, engaging, and reactivating a first-party database, identifying anonymous website visitors and getting their email addresses, ad technology, buying a domain, retaining funnel leakage and customer recapture, setting up a product view abandonment flow, and more!
    57 min
  • Leveraging partnerships to expand into retail while not cannibalizing DTC sales with Josh Knopman (VP of Growth & Digital Product, Blueland)
    On this episode of Retention Chronicles we’re joined by Josh Knopman, VP of Growth & Digital Product at Blueland, an eco-friendly cleaning products brand designed to save you money and space without any plastic waste. On this episode, Josh and Mariah discuss how to develop proper eco-friendly products, the topic of greenwashing and how Blueland ensures they aren’t, collecting signatures for the EPA, designing with consumer research in mind, expanding into retail with partnerships like Costco, buying online vs retail, using geo targeting to protect against cannibalizing DTC, defaulting subscription to 3 month renewals, and more!
    51 min
  • The merchant, not revenue, should be at the center of a partnership with Casey Matthew (Founder & CEO, Skylab)

    On this episode of Retention Chronicles, we’re joined by Casey Matthew, Founder & CEO of Skylab, an award winning digital marketing agency located in Los Angeles, CA. Noah, Mariah, and Casey discuss ideal customer retention rates, how to impress others with your intentionality, merchants being at the center of a partnership, scaling meta and facebook ads, the value of lifetime sales, increasing sales year over year (YoY), and more!

    51 min
  • Marketing a lifestyle brand and tailoring CX based on geographical location with Stephanie Cohen (Founder, Stephanie Cohen Home)
    On this episode of Retention Chronicles, we’re joined by Stephanie Cohen, Founder of Stephanie Cohen Home, a brand exceeding their customers' expectations with exceptional service and beautiful, quality furnishings. On this episode, Mariah and Stephanie talk about Stephanie’s background as an interior designer and how that influenced building out Stephanie Cohen Home, walking through the customer experience and recognizing there were too many steps a customer had to take to purchase, eliminating customer friction in the buying process, taking glam shots for product listings, marketing through lifestyle brand marketing, tailoring the customer experience based on geographical location, and more!
    49 min
  • Exploring why customers return and exchange product to improve your post-purchase experience with Pooja Parikh (VP of Planning and Operations, Andie Swim)
    On this episode of Retention Chronicles, we’re joined by Pooja Parikh, VP of Planning and Operations at Andie Swim. Pooja tells Mariah about her background as well as how Andie Swim was started to make all customers confident and comfortable in swimwear, helping customers with sizing guides and quizzes, designing swimsuits for all bodies, how budget allocation has changed as Andie has grown, ensuring the first touchpoint with a customer is valuable, expanding their post-purchase experience to include returns and exchanges, the Malomo + Loop integration, and more!
    54 min
  • Finding profitability in 14 days with Josh Chin (Co-Founder & CEO, Chronos)

    On this episode of Retention Chronicles, we’re joined by Josh Chin, Co-Founder and CEO of Chronos. We talk about Josh’s background in copywriting, finding good influencers to work with, finding profitability in 14 days, 3 stages of the customer experience, how to drive repeat purchases for subscribers and set the stage for repeat purchases, how to properly attribute success in marketing, and more!

    54 min

About Retention Chronicles

From the publisher's feed

Ecommerce brands are focusing on increasing customer retention. Join us as we discuss marketing, operations, and the customer experience with top DTC brands for real strategy around generating revenue, email marketing, social media, performance metrics, AI, customer communication, & more in the Shopify ecosystem.