Retention Chronicles

On this episode of Retention Chronicles, we’re joined by Steph Hon, Founder & CEO of Cadence, a beautiful, modular, and customizable container system. Steph and Mariah talk about the inspiration behind Cadence and bringing routines on the go, quality product design with a first-of-it’s-kind magnetic and modular container system, developing the correct messaging for branding, how to be clever and focused with social media strategy, and more!

On this episode of Retention Chronicles we're joined by Louise Fritjofsson, Founder & CEO of Martie. Martie delivers shelf-stable groceries and household items right to your doorstep for up to 70% less than you'd pay at your grocery store. Louise shares about her past few companies and we dive into what she learned by selling cookie targeting, a fitness technology, and eventually shifting to Martie. We also discuss Martie’s mission to reduce food waste while increasing food security at an affordable price, what happens to product and inventory when there’s product surplus, how to correctly portray your available stock to your customers, passing savings along to the consumer, launching an app and how to tailor in-app or push notifications, thinking through how the customer buying experience changes as you go from a product catalog of 500 to 1500, how to create an experience with a brand outside of buying (aka how can you get someone to scroll through your content), and more.

On this episode of Retention Chronicles, we’re joined by Molly Kerrigan, Director of Retention at Shinesty. This week, we talk about Shinesty’s background, their primary goal of entertaining their customers and having that shine through in their brand, educating the customer about products in a fun way, how to approach retention in terms of what products you’re offering, fomo marketing, the value of a subscription model for underwear, how to segment the customer experience, email & SMS strategy, how to remove friction in returns & exchanges, & more!

On this episode of Retention Chronicles, we’re joined by Jim Breese, Head of Growth at AppHub, an agency that delivers a comprehensive suite of ecosystem leading apps and unparalleled customer support that helps e-commerce businesses reach new heights. On this episode, we discuss entrepreneurship and finding passion in content, how 93% consumers look at reviews, Shopify apps that save money and prove ROI, customer retention and saving costs, how attention is the currency of the internet, reasons someone would sunset a DTC brand, & more!

On this episode of Retention Chronicles, we’re joined by Megan Christian, Social Media Manager, at YESCOM USA, an ecommerce brand that has been fueling projects that fill consumer’s passion for the past 20 years. On this episode we chat through how to approach thinking through your brand personality and how it differs for a creator and for a brand, thinking like a social media scroller, combining flexibility and a social media content plan, recognizing all possible first touch points with customers on social, how to get people to your website through social media, different approaches to work with a brand or a creator, and more!

On this episode of Retention Chronicles, we’re joined by Ari Murray, VP of Growth at Sharma Brands and author of Go-To-Millions newsletter, which is all about getting smarter on how to successfully scale a brand to its highest potential. We’ve had the pleasure of working with both Ari and Nik Sharma at Sharma Brands, so it’s safe to say this episode is jam packed with tons of content. We cover how Sharma Brands approaches Growth from both a client perspective and for their own in-house brands, which ecommerce verticals have a high repeat purchase rate, not sacrificing quality for the sake of growth, stealth-launching new brands and taking others from 8 to 9 figures, focusing on the customer experience rather than acquisition numbers, quality sensitivity, AI, and much more!

On this episode of Retention Chronicles, we’re joined by Nate Hodge, Co-Founder and CEO of Raaka Chocolate. Raaka is a bean-to-bar, transparently traded Cocoa based product that emphasizes taste, quality, and authenticity. We chat through the founder story of Raaka, how far consumers can be from the production of their food, Raaka’s transparent trade model, branding centered around real people behind the product, first party research and data, segmented post-purchase email and SMS flows, and learning about the lifecycle of social media.

On this episode, Maier Bianchi, Founder and CEO of Bemeir, joins Retention Chronicles to chat through his founder story having worked in many different roles through his career, the fabric of helping people and learning with others to create a space of inclusivity, how to choose the right ecommerce platform (Shopify v. Magento v. Adobe Commerce), the web3 industry and how it ties into B2B and the Shopify ecosystem, Shopify hydrogen and headless storefronts, and more!