On this episode of Retention Chronicles, we’re joined by Adam Sharon-Zipser, Director at Elephant Room & Giftnote, and Nick Kennedy, Head of Client Success & Partnerships at Elephant Room and leading Growth at Giftnote. Elephant Room is an integrated digital agency focusing on building and growing online presences for Australian businesses while Giftnote is helping online brands unlock their giftable revenue. The group chats about trends from BFCM 2022, performance marketing, big results for startups, the Shopify ecosystem, benchmarks to look at, giftable revenue, marketing to both gift givers and gift receivers, what converts gifts receivers to first time buyers, and more!

On this episode of Retention Chronicles, Noah and Mariah discuss how Black Friday Cyber Monday (BFCM) 2022 went and what trends we saw, predictions for 2023, and the macroeconomic impact on consumer behavior. We also discuss TikTok being banned in certain US states, and the influence of social media and social proof.

Today, we’re joined by Luke Kingma, Head of Brand at Tomorrow Farms and Creative Director at Bored Cow, the leading brand for animal free dairy milk. We talk about demystifying lies around the new food industry like precision fermentation or cell based meat, the waves of social media from legacy platforms to new platforms, creating political commentary that isn't divisive, basing a marketing strategy around edutainment, collecting consumer insights across the journey, and doing something fun and memorable in marketing.

This week we welcome Dan Caldwell, Senior Strategic Partner Manager at Klaviyo, a leading Email Service Provider (ESP) to discuss multiple use cases for your email and SMS notifications. More specifically, we dive into Klaviyo’s background as a Customer Data Platform (CDP), when to ask your customers for reviews, when to build SMS into your communication strategy, prepping for Black Friday Cyber Monday, and advanced segmentation for transactional messages around order deliveries, returns, and open customer support tickets.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Noah and Mariah discuss and try Google Multisearch, searching for a brand on social media before buying from them, shoppable ads on social media and Google, creating content on TikTok, trying Bored Cow (animal free dairy milk), layoffs in the technology industry, and more!

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Today we’re joined by Matt Orlic, Founder of Football Supplements and Inspire Brands Group. On this episode we talk through Matt’s entrepreneurial spirit starting 26 different companies and the lessons he has learned from starting so many businesses. We spend the majority of our time talking about educating your customers around healthy nutritional practices, influencer marketing, knowing the right market, content creation, and prepping for BFCM.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by Luis Lluis, Founder of GrowthStable, a leading agency for Shopify brands to enhance their suite of Ecommerce tools. Luis, Noah, and Mariah chat through Luis’s background as the Director of Ecommerce for Porto’s Bakery as well as continuing the conversation and excitement with your customers post-purchase, how to achieve the growth margins you’re looking for, creating a cyclic flywheel with increasing LTV, how brands are losing money on acquisition, retention as acquisition, and more!

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Yaw and Mariah chat through whether or not they like to have questions beforehand for presentations and podcasts, procrastination, Google Multisearch, TikTok as a search engine, and shopping on TikTok because it’s entertaining.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this week’s episode of Retention Chronicles, we’re joined by Sergio Tache, Founder & CEO of Dossier, the leading perfume brand that is the fair alternative to luxury perfumes. Yaw and Sergio share a background in Investment Banking and have brought those learnings, such as having a strong work ethic and finding a great mentor, into founding their own brands. We also discuss the large profit margins of the beauty industry, creating more value and giving back to the consumer, removing nasty ingredients, marketing scents, empowering the buyer to make a good decision, influencer marketing, and conveying a story through video.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode Yaw and Mariah chat with Aaron Schwartz, President of Loop Returns, the leading returns & exchange platform that helps Shopify’s best brands optimize return costs, retain more revenue, and prevent return losses. Aaron tells us about his past ventures as Founder of ModifyWatches, which was acquired by Custom Ink, Founder of Passport Shipping, and previous Chief Business Officer of Returnly. We also chat through the notion of influencers on a local level, when there’s demand but people aren’t buying if shipping isn’t up to par, carrier handoffs, keeping track of feedback from different channels, sustainable growth, and how consumers are trained to look for pitfalls.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.