Retention Chronicles

Today on Retention Chronicles, we’re joined by Christina Dorr Drake, Co-Founder & CEO of Willa’s Oat Milk. We joyfully chat through many things on this episode, such as, pivoting from an agency background to founding a CPG brand, starting as an entrepreneur and learning how to work with a smaller team, revolutionizing the oat milk business to use the whole oat (rather than just the sugary part), food waste and how to prevent it, experimenting with different tactics on social media, gifting product to influencers, and providing different customer experiences to meet them where they are at.

On this episode of Retention Chronicles, we’re joined by Dylan Byers, Jacob Paduch, and Liam Veregin, the Co-Founders of Aplo, a leading ecommerce performance marketing platform. In this specific episode, we chat through understanding how different technologies have different attribution models, omnichannel cohesion is overlooked by many, how different platforms have different attribution models, how to retain holiday shoppers, how to approach holiday ad creative and campaigns around Black Friday Cyber Monday (BFCM), which months are the most valuable cohorts of customers, and more!

On Retention Chronicles we’re joined by Dave Burchett, Founder & CEO of Avance Vinyl, a leading DTC shop with the highest quality vinyl, rhinestones, sublimation paper, and crafting supplies. In the episode, we chat about what inspired Dave to get into the vinyl and crafting space, creating a repeatable process, business differentiators, knowing your target market, ad creative, targeting your ICP, social media and shoppable stores, what questions you should ask yourself around Search Engine Optimization (SEO), and rewarding your customers to increase retention.

On this first episode of season 3, we’re joined by Drew Himel, Founder & CEO of FIRESIDE, a marketing services company based in Denver, Colorado, supporting clients across the US and around the world. For some fun stuff to chat about before getting in the thick of things, we talk about biohacking and yoga, then we dive into business strategy such as making ROI positive quickly, the ideal tech stack for ecommerce brands, accurately communicating to your customers when a shipping issue occurs, making sure inputs are correct in google analytics for accurate attribution, decreasing churn or CAC, and humanizing the customer experience.

On this episode of Retention Chronicles, we go through some of our favorite season 2 moments with DTC technology partners and agencies. We feature highlights from Vasa Martinez, of Growthbuster and Perfy, Andy Warren at Tomorrow Agency, Mat Bingham at Okendo, Michael De Santis at Doris Dev and Canopy, Aaron Schwartz, formerly at Loop Returns, Luis Lluis of GrowthStable, Dan Caldwell at Klaviyo, and Adam Sharon-Zipser, Director & Nick Kennedy from Elephant Room & Giftnote.

On this episode of Retention Chronicles, we go through some of our favorite season 2 moments with DTC brands. We feature highlights from Steve O’Dell, Co-Founder and CEO of Tenzo, Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, Tim Swindle and Scott Brown, Co-Founders of Paddlesmash, Hannah Toporoff, Social Media and Marketing Coordinator and Jennifer Mckay Newton, Founder and CEO of DefineMe Fragrances, Sergio Tache, Founder and CEO of Dossier, Matt Orlic, Founder of Football Supplements, and Luke Kingma, Creative Director at Bored Cow.

On this episode of Retention Chronicles, we’re joined by Adam Sharon-Zipser, Director at Elephant Room & Giftnote, and Nick Kennedy, Head of Client Success & Partnerships at Elephant Room and leading Growth at Giftnote. Elephant Room is an integrated digital agency focusing on building and growing online presences for Australian businesses while Giftnote is helping online brands unlock their giftable revenue. The group chats about trends from BFCM 2022, performance marketing, big results for startups, the Shopify ecosystem, benchmarks to look at, giftable revenue, marketing to both gift givers and gift receivers, what converts gifts receivers to first time buyers, and more!

On this episode of Retention Chronicles, Noah and Mariah discuss how Black Friday Cyber Monday (BFCM) 2022 went and what trends we saw, predictions for 2023, and the macroeconomic impact on consumer behavior. We also discuss TikTok being banned in certain US states, and the influence of social media and social proof.

Today, we’re joined by Luke Kingma, Head of Brand at Tomorrow Farms and Creative Director at Bored Cow, the leading brand for animal free dairy milk. We talk about demystifying lies around the new food industry like precision fermentation or cell based meat, the waves of social media from legacy platforms to new platforms, creating political commentary that isn't divisive, basing a marketing strategy around edutainment, collecting consumer insights across the journey, and doing something fun and memorable in marketing.

This week we welcome Dan Caldwell, Senior Strategic Partner Manager at Klaviyo, a leading Email Service Provider (ESP) to discuss multiple use cases for your email and SMS notifications. More specifically, we dive into Klaviyo’s background as a Customer Data Platform (CDP), when to ask your customers for reviews, when to build SMS into your communication strategy, prepping for Black Friday Cyber Monday, and advanced segmentation for transactional messages around order deliveries, returns, and open customer support tickets.

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