Retention Chronicles

On this episode, we’re joined by Tim Swindle & Scott Brown, Co-Founders of Paddlesmash, the next great backyard game where Pickleball meets Roundnet. We touch upon manufacturing in the US vs internationally, creating new board games, getting games on the shelves of big retailers, the virality potential of games, how its changed getting the products into the hands of the consumer, sending free product out to get content back, QR codes on packaging, and building brand awareness through DTC so there's brand recognition in retail.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles we’re joined by Mat Bingham, Director of Technology Partnerships at Okendo, the customer marketing platform that builds connections through showcasing high-impact social proof such as product ratings & reviews, customer photos & videos, and Q&A message boards. On this episode we chat about

• collecting data and influencing customer behavior,

• what to do if you have 5 reviews for one product and 100 for another,

• how cross and upsells should include social proof, UGC, and/or reviews

• onsite post purchase surveys

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Brian and Mariah get each other's opinions on;

• Trying Tenzo matcha, reading instructions, and the post-purchase experience

• Improvements for SMS strategy from a consumer perspective

• Bed bath & beyond and the downfall of department stores

• If DTC brands have the option of having a wedding registry

• FedEx announced they’re raising prices because of a lack of demand, inflation, and market instability

• Adobe purchasing Figma for $20 Billion and how Figma made collaborative design a thing

• The differences between Canva and Figma

• The meaning of ‘cheugy’ and what constitutes as cheugy

• Texting and slacking with abbreviations

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined my Michelle Paulhus, Sr. Growth Marketing and Retention Manager of Olipop, a healthy soda brand. On this episode, we discuss;

• Selling in retail and DTC

• Food pairing with Olipop flavors

• How Olipop launches new flavors

• Making repeat purchases easy

• Utilizing post purchase transactional flows to educate customers

• Using post purchase transactional flows to generate UGC

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by Andy Warren, Senior Director of Strategy at Tomorrow Agency, an ecommerce focused digital agency based in New York City and official Shopify Plus Agency Partner. We chat about;

• Enterprise level methodology for both creative and technical strategy

• What enterprise brands are looking at

• How enterprise and SMB brands differ in documentation of strategy

• Data metrics that show conversion and revenue generated

• The gap between customer expectation and merchant expectation

• Why ‘Micro Personalization’ is attainable for everyone

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Brian and Mariah get each other's opinions on;

• if a sales representative offering a gift card is an effective outbound strategy

• being a high LTV customer by subscribing to various brands (or not)

• Disney adults and the business strategy behind theme parks

• influencers turning their audience into buyers

• the Attentive x Loop integration

• and the competition between TikTok and Instagram.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands atgomalomo.com.

On this episode of Retention Chronicles, Brian and Mariah get each other's opinions on;

• If a sales representative offering a gift card is an effective outbound strategy

• Being a high LTV customer by subscribing to various brands (or not)

• Disney adults and the business strategy behind theme parks

• Influencers turning their audience into buyers

• The Attentive x Loop integration

• The competition between TikTok and Instagram.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

This episode we’re joined by Vasa Martinez, Founder of Growthbuster, an ecommerce agency, and Perfy, a beverage brand, as well as the CMO at Outer Aisle. On today’s episode we talk about

• Vasa’s internship with Quest Nutrition Bars

• Developing a network early in your career to learn from the best

• When to outsource to get the job done vs when to keep it in house

• Creating a rolodex, or a housefile, to know your audience

• Shifting your retention strategy based on the quarter

• How to get people to continue to open email and SMS

• As well as how being authentic manifests a better connect with your customer

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode, we’re joined by Steve O’Dell, Co-Founder and CEO of Tenzo, a Matcha brand that is 100 % USDA Organic, Kosher, Paleo, and Vegan! They work directly with farmers in Kagoshima, Japan to provide you with a delicious matcha that is changing the game of the tea industry. Steve tells us about;

• What Matcha is and how it is different from coffee

• How a product can be iterative while brand story stays the same

• How to increase lifetime value (LTV) after someone buys (post purchase)

• Testing the unboxing experience through SKU iterations and mapping Klaviyo flow IDs

• Acquisition data with privacy updates

• Focusing on creating good organic content

• Looking at and diving into retention data the same way we do acquisition data

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Episode resources: The Culting of Brands by Douglas Atkin, Seth Goden's This is Marketing, and Play Bigger by Al Ramadan.

On this very first episode of Season 2, we’re introducing a new co-host, Brian Lastovich! Brian is the Head of Marketing at Malomo and he joins Mariah to discuss updates in the Shopify ecosystem as well as plenty of other topics (and yes, some tangents!). In these shorter episodes of Retention Chronicles, Brian and Mariah each pose two topics to discuss. Today, we teach Brian how to use a microphone (and become a professional podcaster 😝), what Mariah thinks of Ultra Fast Fashion, if LinkedIn stalking is ok, quiet quitting, whether hot dogs can be straws, our reaction to Shopify Collabs dropping, as well as reflecting on Gorgias’ $30M Series C.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.