Retention Chronicles

On this episode of Retention Chronicles, we’re joined by FriendBuy’s Head of Partnerships, Samantha Samuels and Partner Marketing Lead, Emma Kimberly. Friendbuy is a platform that powers referral and loyalty programs for the world’s most innovative brands. By listening to this episode, you’ll learn about;

• Key benefits of referral and loyalty programs

• KPIs to pay attention to

• Why referral channels are great for growth

• What incentives are successful and motivating to your customers

• Scaling word of mouth marketing

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Episode resources: Friendbuy blog, Morning Brew, Future Commerce, Seth Godin's blog.

On this week’s episode of Retention Chronicles, we’re joined by Aaron Dungca, Director of Merchant Success at Rebuy, a personalization platform that creates intelligent shopping experiences. Aaron, Noah, and Mariah chat through;

• How merchant success and retention relate

• Taking a consultative approach to help rather than sell

• Creating lasting relationships

• What it means to have an intelligent shopping experience and how to create one

• KPIs to look for

• How to increase your AOV (average order value) and ROI (return on investment) on ad spend

• How to navigate building partnerships with other technologies vs building out product features

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Episode resources: The Leader Who Has No Title by Robin Sharma, The Customer Success Professiona’ls Handbook by Ashvin Vaidyanathan, How to Win Friends and Influence People by Dale Carnegie, Malomo Resource Library.

On this episode of Retention Chronicles, we’re joined by Marcus Ohanesian, Partners Manager at Trellis, a full service eCommerce solution provider that specializes in implementing websites. Marcus talks to us about;

• The differences between ecommerce platforms Shopify, Magento, and BigCommerce

• Auditing to have a baseline to completely understand the whole picture (and the tools to do so)

• Different technology solutions to implement depending on vertical

• Building out a whole website experience that appeals to a customer

• Headless websites and optimization

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Episode resources: Our CEO's presentation at the DTCX4 Conference, 1-800-DTC, Trellis blog, The Hard Truth About B2B podcast, Malomo agency program, Shopify Updates

On this episode of Retention Chronicles, we’re joined by Chase Alderton, Partner Marketing Manager at Recharge, the leading subscription platform. Chase shares brilliant take-a-ways with Noah and Mariah, including his perspective that retention starts at the beginning, not the end. During this episode, you’ll hear us discuss starting your subscription program with best practices, enhancing your current subscription program with segmentation and personalization, and driving the most value out of your subscription model.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Episode resources:Recharge 2021 Report and Brandon Amoroso’s Newsletter

On this episode of Retention Chronicles, we’re joined by Tim Masek, founder of 1-800-DTC and Director of Growth at Storetasker. 1-800-DTC is a directory for ecommerce brands when they’re considering all their tech stack possibilities as well as a community around identifying trends between brands. In this episode you’ll hear about Tim’s Under the Hood interviews that dive into the operations behind a brand to give a technical approach to success, how to turn a one-time purchaser into a subscriber, whether having a subscription only business model is right for you, how to have a streamlined tech stack, what patterns have emerged after looking at a ton of brands, how to outshine competitors, and driving exclusivity through memberships, gated communities, dark stores.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Episode resources: 1-800-DTC Yellow Notes Newsletter, Oddit Newsletter, and Indie Hackers Newsletter.

On this episode of Retention Chronicles, we are joined by Marco de Paulis, Director of Partnerships at Whiplash. Whiplash is a 3PL (third-party logistics), also known as a nationwide omni-channel fulfillment provider. Marco explains what a 3PL is and does, what to look for and prioritize in the shipping and fulfillment space, how to be efficient while setting up your inventory, how to live up to the buy once the customer purchases, how to improve customer satisfaction and so much more.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Episode resources: Privy and Crossbeam

On this episode of Retention Chronicles we are joined by Will Laurenson of Customers Who Click and he is an expert on conversion rate optimization (CRO). He works with ecommerce brands to reduce customer acquisition and get a higher return on their spending but to also get more customers through the door, increasing their average order values (AOV) and lifetime value (LTV). By listening you’ll obviously hear about CRO but we go into so many cool topics surrounding CRO because as Will points out, it isn't just about conversions but so much more. We’ll chat about various tests you can run for areas like free trials, marketing copy, customer pain points, CTAs, and returns policies. We also talk about sending helpful content to your customers and why customer feedback might be more helpful than data.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Episode resources: Baymard Institute and GoodUI.org

In this episode of Retention Chronicles, we’re joined by Brandon Amoroso, Founder and CEO at electrIQ marketing and Noah Rahimzadeh, Director of Partnerships at Malomo. ElectrIQ marketing is a Shopify agency located in Miami that aims to help brands improve retention and LTV. We’ll share about how Brandon and his team do exactly that and how that process differs for subscription vs non-subscription brands. You’ll be given multiple use cases and creative ways to revolutionize subscription adoption and retention as well as how to leverage information from multiple technology platforms. And speaking of tech, Brandon shares his golden tech stack that he believes every Shopify brand should have. Have you ever wondered how you can get a customer back if they have a bad experience? Or what can go wrong if you segment but don’t personalize? Look no further…

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Episode Resources: Here’s more information on Brandon’s golden tech stack as well as our Malomo x Rebuy exclusive deal!

On this episode of Retention Chronicles, we’re joined by Aminah Fawad, Director of Operations and Emma Henderson, Lifecycle Marketing Manager, at Stix. Stix is the female-founded, no-judgment health brand with the products and space you need to make confident decisions about your body. What will you take away from this episode? How marketing and operations can be co-utilized in the customer retention space, opportunities that can be left on the table if customer retention isn't at the forefront of your strategy, how to first get feedback from your customers and how to implement those findings, why post purchase is important for your business, capitalizing on every touchpoint (even packaging), and how to center your team around your brand mission.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

In this week of Retention Chronicles, we are joined by Co-Founder and CMO Jennifer Jane and Co-Founder and CEO Christopher Jane at Proper Good. This sibling team founded Proper Good- brand with tasty, healthy, ready-to-go meals. We talk about their journey bringing Proper Good to life and share about their experience going into wholesale with a different company before starting Proper Good. One of their biggest take-a-ways? Building a nimble supply chain based on your customer data. The Proper Good team was on Shark Tank and wildly increased exposure and sales pretty much overnight. How do you prepare for that? Have you seen Jen and Chris in their costumes? Chris and Jen give us the inside scoop on all of it. Have you thought about customer retention as having a great product that can stand alone on its own? By listening to this episode, you’ll hear Jen and Chris walk through all of it.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!