Retention Chronicles

On the fourth episode of Retention Chronicles, Sarah and Mariah are joined by Lisa Oberst, Director of Email Marketing at FuelMade, and Cristina Donati, Senior Marketing Manager, also at FuelMade. On this specific episode we chat about so many different things as they pertain to customer retention, like making a good brand impression, valuing and knowing your customers, customer first data, personalized surveys and quizzes, and so so much more. We have a really rich fact check so be sure to have your pen at the ready! We share a ton of laughs along the way so be sure to learn- and laugh- along with us!

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

In this episode, Sarah and Mariah welcome our first customer guest, Bryan Smith. Bryan is Head of Ecommerce at Ned & Co, a D2C brand that specializes in hemp products. We dive right in and talk about the importance of a brand’s story, possible touch points with customers, tempering expectations, performance goals, and incorporating user generated content. One awesome topic we discuss is everything that surrounds a subscription mode- in the ecommerce world, there can be negative connotations that surround this business structure. But luckily for us, Bryan walks Sarah and Mariah through the very successful structure of Ned’s subscription and how they’re winning in their customer experience by looking into the nuances around cancellation policies and messaging frequency. Bryan also shares the different and easy platforms that Ned uses to grow different avenues of their business, so stay tuned and subscribe for more customer guests to come!

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

On this episode of Retention Chronicles, Kat Gordon, Head of Customer Success at Malomo, Sarah and Mariah discuss customer retention as it pertains to Black Friday Cyber Monday. We first focus on why it is important to concentrate on customer retention during the hectic holiday season. Obviously, brands want to keep the customers they gain during the holiday season and maintain those they already have. Kat, Sarah, and Mariah discuss some strategies on how to do exactly that. We first kick it off by covering how to adjust and troubleshoot, why it's smart to optimize for mobile, as well as how to handle a surge in website traffic and shipping fulfillment. Then, we dive into some initiatives to reward loyal customers, from both the customer success and marketing avenues. Then to finish out the episode we dive into the post-purchase experience and how to provide the best support possible to increase customer retention. Stay tuned until the end to hear Sarah and Kat’s advice as to what they have carried with them from each holiday season to the next and for the fact check where I will make sure we cover all the bases we ran through in this episode.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!

Welcome to our first episode of Retention Chronicles! On this episode, our hosts, Sarah and Mariah, discuss the top customer retention trends you need to follow, such as delivering fast support to customers, using automation where you can, implementing referral and rewards programs, as well as KPIs and tools you can use to evaluate and accelerate growth! We cover some fun stats that may surprise you so stay tuned for the fact check at the end of the episode for all your resources in one place. Be sure to subscribe and follow Malomo on social media to share your thoughts and stay up to date.

Be sure to subscribe to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com. Try our free trial today!