Retention Chronicles

On this episode of Retention Chronicles, Noah and Mariah discuss and try Google Multisearch, searching for a brand on social media before buying from them, shoppable ads on social media and Google, creating content on TikTok, trying Bored Cow (animal free dairy milk), layoffs in the technology industry, and more!

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

Today we’re joined by Matt Orlic, Founder of Football Supplements and Inspire Brands Group. On this episode we talk through Matt’s entrepreneurial spirit starting 26 different companies and the lessons he has learned from starting so many businesses. We spend the majority of our time talking about educating your customers around healthy nutritional practices, influencer marketing, knowing the right market, content creation, and prepping for BFCM.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by Luis Lluis, Founder of GrowthStable, a leading agency for Shopify brands to enhance their suite of Ecommerce tools. Luis, Noah, and Mariah chat through Luis’s background as the Director of Ecommerce for Porto’s Bakery as well as continuing the conversation and excitement with your customers post-purchase, how to achieve the growth margins you’re looking for, creating a cyclic flywheel with increasing LTV, how brands are losing money on acquisition, retention as acquisition, and more!

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, Yaw and Mariah chat through whether or not they like to have questions beforehand for presentations and podcasts, procrastination, Google Multisearch, TikTok as a search engine, and shopping on TikTok because it’s entertaining.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this week’s episode of Retention Chronicles, we’re joined by Sergio Tache, Founder & CEO of Dossier, the leading perfume brand that is the fair alternative to luxury perfumes. Yaw and Sergio share a background in Investment Banking and have brought those learnings, such as having a strong work ethic and finding a great mentor, into founding their own brands. We also discuss the large profit margins of the beauty industry, creating more value and giving back to the consumer, removing nasty ingredients, marketing scents, empowering the buyer to make a good decision, influencer marketing, and conveying a story through video.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode Yaw and Mariah chat with Aaron Schwartz, President of Loop Returns, the leading returns & exchange platform that helps Shopify’s best brands optimize return costs, retain more revenue, and prevent return losses. Aaron tells us about his past ventures as Founder of ModifyWatches, which was acquired by Custom Ink, Founder of Passport Shipping, and previous Chief Business Officer of Returnly. We also chat through the notion of influencers on a local level, when there’s demand but people aren’t buying if shipping isn’t up to par, carrier handoffs, keeping track of feedback from different channels, sustainable growth, and how consumers are trained to look for pitfalls.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we welcome Noah Rahimzadeh to chat! Mariah and Noah chat through BeReal and how brands are experimenting with it, B2C and B2B marketing strategies on TikTok, and the BFCM holiday rush in ecommerce.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On today’s episode of Retention Chronicles, we’re joined by Jennifer McKay Newton, Founder & CEO, and Hannah Toporoff, Social Media + Marketing Coordinator, at DefineMe Fragrances. DefineMe Fragrances is a clean, every-day fragrance brand all about bringing out your emotions through fragrance. On this episode we chat about the founder story of DefineMe, the science behind fragrance and emotion, hidden easter eggs in each butterfly logo, evoking what a scent smells like online, how DefineMe’s crystal infused perfumes are paired with scents, the launch of their hair fragrances and educating customers around products that go into your hair, the DefineMe Goddess Gang, TikTok learnings and #perfumetok, using the post-purchase experience to retain customers, as well as preparing for BFCM with email and SMS messages, gift guides, and bundles.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode of Retention Chronicles, we’re joined by Michael De Santis, Director of Business Operations at Doris Dev, a full suite product development agency, and is a member of the founding team at Canopy, a no mist and no water diffuser brand. Michael, Mariah, and Noah chat through product inception and design, eco-friendly packaging, fulfillment, product testing, thinking about retention even when you're developing your product, building customer loyalty with samplers, and more!

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.

On this episode, Brian and Mariah chat through whether they’re a loyal Google maps or Apple maps user, Brian quizzes Mariah on geography, AARP going viral on TikTok, if Amazon Prime Day takes away from BFCM or adds to it, the newest Shopify ad, and Chipotle announcing they’re now in the Metaverse.

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.