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Retention Nation
Retention Nation episodes
- 9 AI Marketing Strategies for Email & SMS That Will Double Revenue and Reduce Workload in Half | Ecom 80/20 Podcast9 AI Marketing Strategies for Email & SMS That Will Double Revenue and Reduce Workload in Half | Ecom 80/20 Podcast
With the rise of ChatGPT, Google Bard AI and Microsoft Bing chat search engines, AI marketing and machine-learning is the fastest-moving ecommerce trend in 2023.
In fact, 75% of customers are more likely to buy from AI-powered recommendations, showing that AI marketing strategies for email & SMS are critical to ecommerce growth. Here’s the problem: most ecommerce brands don’t know where to start using AI in their marketing journey nor maximize their existing machine-learning capabilities. Worse, marketers miss out on the true potential of AI and focus on small use-cases like email copywriting.
On this week’s Ecom 80/20 Podcast episode, Isaac Hyman is diving into the top ways to use AI within your email & SMS program. Having used AI in email, SMS and retention marketing for the top ecommerce brands in the world since 2015, Isaac Hyman is sharing the top 9 ways to leverage AI in your email & SMS program that will double your revenues while reducing your manual workflow in half.
Loved the AI marketing strategies for email & SMS podcast? Take one of these next steps:
- Get our Email & SMS Playbook
- Get a FREE Email Marketing & SMS Audit
- Subscribe to our Youtube Channel
- Connect with Isaac on LinkedIn
- Follow us on Instagram
- Book a 15 Minute Discovery Call
The post 9 AI Marketing Strategies for Email & SMS That Will Double Revenue and Reduce Workload in Half | Ecom 80/20 Podcast appeared first on HiFlyer Digital.
44 min - 10 Email & SMS A/B Tests You Should Be Running All Year Long | Retention Nation Podcast10 Email & SMS A/B Tests You Should Be Running All Year Long | Ecom 80/20 Podcast
Succeeding at ecommerce in 2024 requires a culture of testing across all customer touchpoints.
Email & SMS provides the cheapest and easiest way to test and learn what your customers want as well as what offers, messaging and content resonates.
Problem is that most brands don’t have the time to run a measurable and quantifiable testing schedule. Brands resort to “winging it” with each campaign or kick the can down the road for a future that never arrives.
Like the Law of Diminishing Returns states, without a test-learn-refine mindset for email & SMS, performance slowly dwindles with each campaign.
On this episode, I’m going to share the top 10 email & SMS A/B tests to focus on this year, as well as the key KPI’s and testing rollouts, based on my testing experience with hundreds of ecommerce brands. Commit to testing this year and see your engagement, revenue and customer relationships flourish!
Need an extra hand? View my A/B Testing Playbook here!
Loved the ecommerce podcast? Take one of these next steps:
- Get our Email & SMS Playbook
- Get a FREE Email Marketing & SMS Audit
- Subscribe to our Youtube Channel
- Connect with Isaac on LinkedIn
- Follow us on Instagram
- Book a 15 Minute Discovery Call
The post 10 Email & SMS A/B Tests You Should Be Running All Year Long | Retention Nation Podcast appeared first on HiFlyer Digital.
42 min - 12 Email, SMS & Retention Strategies You Must Implement to Win 2023 | Ecom 80/20 Podcast |Ecom 80/20 Podcast | 12 Email, SMS & Retention Strategies You Must Implement to Win 2023On this episode, I will share the 12 essential email, SMS and retention strategies you need to implement to win 2023.E-commerce is projected to grow by 22% in 2023. But with a looming recession, rising ad costs and shrinking customer spending, the path to growth for millions of small e-commerce brands is shrinking.All the marketing experts agree: getting your customer retention strategy using email & SMS locked in is the BEST way to grow profits by up to 95% and the smartest way to recession-proof your ecommerce business in 2023. The bad news: most brands don’t know how to plan out an effective retention strategy. Start planning your entire 12-month email, SMS and retention plan and watch how 80% of your results will come from just 20% of your planning!Loved the ecommerce podcast? Take one of these next steps:Get our Email & SMS PlaybookGet a FREE Email Marketing & SMS AuditSubscribe to our Youtube ChannelConnect with Isaac on LinkedInFollow us on InstagramBook a 15 Minute Discovery Call40 min
- 10 BFCM Ecommerce Hacks You Can Roll Out ImmediatelyWhen it comes to 2022 Black Friday & Cyber Monday, the deck is stacked against the small ecommerce business: high inflation, excess inventory and growing competition with a three month head start on their marketing.31 min
- How Ecommerce Brands Can Monetize Anonymous Holiday 2022 Traffic | Ecom 80/20 PodcastHow Ecommerce Brands Can Monetize Anonymous Holiday 2022 TrafficEcom 80/20 Podcast Topic:97% of ecommerce website traffic is completely anonymous. The top ecommerce brands in the world spend hundreds of thousands of dollars annually to identify those anonymous users and obtain their email address for marketing purposes, especially during the holiday 2022 season when average site traffic grows by 30%.In our latest Ecom 80/20 Podcast video, Isaac Hyman chat’s with Retention.com founder, Adam Robinson, and learns how they help ecommerce brands identify, follow up and monetize all that anonymous holiday 2022 traffic at a fraction of the cost and time. If you are a 7-figure ecommerce brand looking to grow your email and SMS list more effectively this year, this Ecom 80/20 Podcast episode is a perfect listen for you. Adam Robinson is the Founder & CEO of Retention.com (formerly GetEmails), a SaaS product that went from 0-14m ARR (and growing rapidly) in 2.5yrs w/ 6ppl and zero funding. Adam builds solutions that help ecommerce brands solve the #1 problem that exists in their world today.Bonus for all listeners: contact our team for a unique Retention.com discount codeQuestions & Transcript:* So I’ve worked with the 10-figure ecommerce brands who, for years, put a high priority on identity resolution and cross-device identification for years. Why is Retention.com a super high priority for ALL brands – not just the big guys – to look into right now?* The last study I read cited that the average e-commerce website has about 97% anonymous traffic. Does that mean Retention.com can recover all 97% of that traffic?* The holidays are right here, right now. Some brands are willing to try new tech while others are skittish over “risking sales” this holiday season. Using Retention.com, what are the top few holiday strategies that brands should prioritize right now in preparation for all that anonymous traffic?* Our podcast is focused on the Pareto Principle – 80% of revenue comes from your top 20% customers – which is brought to life by building better customer relationships using email, SMS & CRM. Part of that philosophy entails having not just clean data but actionable data on every customer. How does Retention.com enrich the actionable data for brands and marketers?* The implementation seems to be relatively easy to implement. The hard part seems to be setting up the email & SMS workflows to convert those leads (which is actually what our agency does really well). So after brands implement your scripts, how would you advise brands to run a successful test of Retention.com to measure incrementality?* I’ve been blessed to share the speaker’s podium with you guys – specially, Diana Ross – at eTail East, for example, and I’ve definitely witnessed the power of capturing incremental emails. Share a clear cut case study where a customer of yours has just changed their business using your software.* t’s now mid-October; we’re a few weeks away from the biggest shopping season of the year. What are the next steps any of our listeners right now to get up and running before the holiday season?About the Ecom 80/20 Podcast:Welcome to the Ecom 80/20 Podcast, the show for brands looking to compete and win at selling online by building better customer relationships. Hosted by Isaac Hyman, featured speaker, author of The Ultimate Ecommerce Email & SMS Playbook, and founder of HiFlyer Digital, the marketing agency for the fastest-growing e-commerce brands in the world, our episodes reveal, unpack and demystify the secret strategies that the top 1% use to acquire, convert and retain customers better. Isaac’s mission is to help you level the playing field and give you the tools to build more profitable revenue streams for your busin...45 min
- How Ecommerce Brands Can Discount Profitably for the Holidays w. Oren Charnoff from FondueHow Ecommerce Brands Can Discount Profitably for the Holidays w. Oren Charnoff from FondueLearn how the top brands are going away from discounts and focusing on cash-back offers to increase revenue, profits and lifetime value.Oren Charnoff is Co-founder and CEO at Fondue, a Shopify app that is helping ecommerce brands grow profitably. At Fondue, Oren and his team built CashBack to be a better discount: larger AOV, more profitable on first purchase, greater engagement, and higher LTV. Prior to starting Fondue, Oren was on the founding team at Hanaco Ventures – a now $1.5b venture fund investing in early and growth stage tech companies.25 min
- Ecom 80/20 Podcast: Episode 20: GUEST: Azriel Ratz: Scaling Ecommerce Brands with Facebook AdsEpisode Notes:Meet Azriel RatzAzriel Ratz of Ratz Pack Media, which offers Paid Search and Facebook Ads to very large businesses, he’s also known as the king of Facebook Ads.Name of the game is lifetime value of a userBetter know the Who, the What and the How, or at least 2 of them before you can run and scale your ads and profits through facebook adsTook a brand running ads at $5,000 per month, to $8,000 per day and scale37 min
- Ecom 80/20 Podcast | Episode 20: GUEST: Eli Portnoy: How Customer Data Shaped My EntrepreneurshipEpisode Notes: Meet Eli Portnoy Eli Portnoy Found and CEO of Sense360 with two exits in his career. He’s a seasoned entrepreneur, starting a number of companies over the years. Yaakov and Eli actually went to school together over 30 years ago. Eli lives in Los Angeles with his family. First company, Thinknear = a […]37 min
- Ecom 80/20 Podcast: Episode 20: GUEST: Eli Portnoy: How Customer Data Shaped My EntrepreneurshipEpisode Notes: Meet Eli Portnoy Eli Portnoy Found and CEO of Sense360 with two exits in his career. He’s a seasoned entrepreneur, starting a number of companies over the years. Yaakov and Eli actually went to school together over 30 years ago. Eli lives in Los Angeles with his family. First company, Thinknear = a […]37 min
- Ecom 80/20 Podcast: Episode 19: GUEST: Matt Cimino: Popups & Acquisition with AmpedEpisode Notes: Meet Matt Cimino Matt Cimino is a Growth & conversion expert for ecommerce. He’s the founder of Amped – a popup tool you can be proud of. Matt previously founded Exit Intel, which is an agency helping eCommerce companies optimize email and sms capture. Matt has just now launched Amped, which leverages everything learned over 8 […]42 min
About Retention Nation
From the publisher's feed
Welcome to the Retention Nation Podcast, the show for ecommerce brands looking to turn one-time and sometime customers into lifetime & forever customers and instantly create profitable,…
predictable and scalable revenue streams from every customer on their list. Hosted by Isaac Hyman, an ex-VP of Retention, and featured speaker, author, Masterclass creator, and founder of HiFlyer Digital, the email, SMS and retention marketing agency for the fastest-growing e-commerce brands in the world, each episode features successful ecommerce brands who are sharing cutting-edge, innovative and proven email, SMS and retention strategies that helped them scale their brand to the next level profitably. Our mission is to give you the retention strategies you need to unlock profitable, predictable and scalable revenue from every customer on your list. Let’s get started!