Video inspections are becoming standard in dealership service departments. But simply sending a video is no longer enough. The next opportunity is making sure customers actually watch it, understand it, and see enough value in the experience to trust the recommendation and come back again.
In this episode, sponsored by DriveSure, Bill Springer welcomes back Joe Shaker, CEO and co-founder of TruVideo and owner of Shaker Auto Group, to explore how video MPI has evolved from an adoption challenge into an execution challenge. Joe shares what leading dealerships are doing to improve view rates and video quality, how better visual explanations can increase service approvals, and why transparency matters well beyond the current repair order. They also dig into new findings from DriveSure’s 2026 Dealership Service Retention Report, including the significant trust gap between customers who have experienced video inspections and those who have not, plus what AI-powered video quality scoring could mean for the next phase of fixed ops.
What we discuss in the episode:
Why view rate matters more than send rate, and the advisor’s role in getting customers to actually watch technician videosHow showing, explaining, and measuring items like tires and brakes can dramatically improve customer understanding and service approvalsWhy 66% of customers who have received a video inspection say it makes them more likely to trust recommended workHow consistent video experiences can help dealerships build the kind of trust that drives long-term service retentionWhat’s next for video MPI, from AI-powered quality scoring and object detection to visual intelligence and technician-focused toolsResources from this episode:
2026 Dealership Service Retention ReportTruVideoEpisode 16Reach out to Joe via emailConnect with Bill on LinkedInFollow Roadmap Retention on LinkedIn