When your last great digital experience is setting the bar like Spotify's Discover Weekly serving you musical playlists to your taste, associations need to step up to better serve their members and customers. In this episode with guest Skylaur Morris from the Armed Forces Benefit Association we see a glimpse of what it was like to go through a major data integration project with HighRoad.

This is a special broadcast from HighRoad's Spring VirCon 2021 where we had a panelist of association professionals, including Alicia Valencia Erb from NASCUS, Haylie Kohn from ASN, and Dave Caruso from HighRoad, discussing their experience with each generation from major events to the right tools to reach each audience.

Associations are making progress with DEI issues but, "There's always progress to be made." says our very first guest Tony Gentry from Rotary International. Here's what one organization does to make Gen Z members feel heard and accepted and how they address DEI topics across their association.

What's in the way of associations reaching Gen Y & Z? We narrowed it down to three big challenges: technology, culture, and the status quo. Associations adapting and conquering these challenges are positioned for growth.

This month your hosts Nicole Crilley, Ariel Saultz, and Emily Nash share the five trends of Gen Z. We pull our findings from a Spotify-led effort that spanned eight countries and assimilates the wealth of data collected from the Spotify platform. By understanding the big trends of Gen Z, we think associations can strategically align their tools and tactics for a more attractive offering to young members.

In the first episode of Rethink Association your hosts Nicole Crilley, Ariel Saultz, and Emily Nash, introduce themselves, share their backgrounds that led them to working exclusively with associations, and make the case for why their experience as Generation Z and Millennials in marketing give them a unique point of view when discussing associations' appeal to Generations Y & Z.