What's in the way of associations reaching Gen Y & Z? We narrowed it down to three big challenges: technology, culture, and the status quo. Associations adapting and conquering these challenges are positioned for growth.

This month your hosts Nicole Crilley, Ariel Saultz, and Emily Nash share the five trends of Gen Z. We pull our findings from a Spotify-led effort that spanned eight countries and assimilates the wealth of data collected from the Spotify platform. By understanding the big trends of Gen Z, we think associations can strategically align their tools and tactics for a more attractive offering to young members.

In the first episode of Rethink Association your hosts Nicole Crilley, Ariel Saultz, and Emily Nash, introduce themselves, share their backgrounds that led them to working exclusively with associations, and make the case for why their experience as Generation Z and Millennials in marketing give them a unique point of view when discussing associations' appeal to Generations Y & Z.