Welcome to the Rethink Real Estate podcast, where we discuss the latest trends and strategies in the industry. Today, we have a special guest, Chris Cochran, Director of Marketing for Harcourts Auctions. Chris brings over a decade of marketing experience from real estate agents, brands, and tech companies, and he's here to share his insights on how to work smarter, not harder, with marketing automation. With technology advancing at a rapid pace, there are more opportunities than ever to automate tasks and free up time for more important activities, like prospecting and community engagement. Join us as we dive deep into the world of marketing automation and discover how it can help you grow your real estate business.