The Broker Link

Rethinking Benefits: The Rise of ICHRA and What It Means for Agents


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In this episode of the Broker Link, Mike Papuc and JR Hopkin from our Health team dive into the growing momentum behind ICHRA — the Individual Coverage Health Reimbursement Arrangement — and how it's reshaping the future of employer-sponsored benefits. With 175 million Americans currently covered through group plans and 25 million still uninsured, ICHRA presents a flexible, cost-controlled alternative that empowers employees to choose their own health insurance.

Our speakers break down how ICHRA works, its potential to shift 10% of the uninsured into coverage over the next five years, and why agents should take notice. They also highlight the critical role of education, compliance, and working with TPAs to ensure smooth implementation. For brokers and agents, ICHRA represents a new, high-retention revenue stream with strong commission potential.

Whether you're new to ICHRA or looking to expand your offerings, this episode lays out why now is the time to get involved.

Learn more about partnering with The Brokerage Inc. by visiting our website, www.thebrokerageinc.com.

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