This conversation explores the critical role of prevention in healthcare, the challenges faced in primary care, and the importance of public health investments. Hector Bremner, CEO of Avricore, discusses how early intervention, real-time biomarker testing, and a holistic view of health can shift the focus from reactive treatment to proactive care. Bremner explains how providing the right information at the right time can support better patient outcomes. Tune in to discover how rethinking healthcare could lead to earlier action and improved long-term health.